Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely.

Storytelling 45

Storytelling Data B2C B2B 45

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.

Measurement 40

Measurement Education Government Interviews 40

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good.

Measurement 60

Measurement Social Media Twitter Tourism 60

Bad Pitch Blog

MAY 23, 2007

A new Web site? The worst part is when I get one of these story ideas, and I think it was just part of a mass email, then I get two or three “follow-up” emails/phone calls asking whether I “liked” the idea or worse, “when should I set up the interview?” But please, please, no more "story ideas." Leads on a new product? Please help.

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content.

Blogging 86

Blogging Writing Facebook Twitter 86

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

AUGUST 22, 2010

Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Anti-self-deprecation is the New Black , from Nanny Goats in Panties.

Twitter 68

Twitter Facebook Measurement Blogging 68

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

Bad Pitch Blog

OCTOBER 5, 2008

Who could care less about his Web (read: online) product. One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?” I don’t know about you but I haven’t got time for this painful exercise in listening-to-others. That usually shuts them up.

Print 40

Print Web Measurement Exercises 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. Raf Weverbergh , founder of PR agency FINN. Yes, the setup will take some time initially.

How To 60

How To Software System Employee 60

Sword and the Script

SEPTEMBER 2, 2014

Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. He’s brilliant — and a genuinely good guy. At the time I wanted to be a CMO someday. I joined as vice president of marketing.

Content Marketing 112

Content Marketing Mobile Google B2B 112