Exercises Interviews Print Web 
Cision
APRIL 27, 2017
In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely. Be Emotive.
5W PR
JULY 15, 2020
Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).
Stephen Waddington
APRIL 18, 2020
Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? This week we’ve been thinking about the future of print media. Please come and join us.
Beyond PR
APRIL 28, 2017
In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely. Be Emotive.
Sword and the Script
JANUARY 3, 2017
As it is on the web, our paths have crisscrossed occasionally over the years. Know a PR, marketing or sales leader with compelling ideas fit for print? If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . Far harder.
Bad Pitch Blog
OCTOBER 5, 2008
Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?” I''m going to go get you a better PRINTER. That usually shuts them up.
Journalistics
APRIL 5, 2016
Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). Believe it or not, 42.3%
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