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TikTok Trends

PR for Anyone

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

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How a travel agent got on television

PR for Anyone

The media is covering the story right now anyway, add a new perspective or angle to an already trending story. See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media. Her expertise was beneficial when it came to the trending news of a pending hurricane.

Travel 130
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Trending Sources

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Al Roker Visits Business Wire for BizWireTV Event

Business Wire

To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon. A class he shared with fellow icon, Jerry Seinfeld.

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. It needs to be the right holiday for the event and the brand. It needs to be the right holiday for the event and the brand. Review your brand narrative Yes, aligning B2B events with holidays can benefit a brand.

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Newsjacking Idea

PR for Anyone

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130
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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. If you like this, we have an amazing live event that you should check out.

Pitching 130
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How to Develop Good Social Listening Techniques

PR for Anyone

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well.

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