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How a travel agent got on television

PR for Anyone

See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media. The post How a travel agent got on television appeared first on Christina Daves. Showing your expertise on that hot topic is a simple way to get yourself attention from the media. We call this newsjacking.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

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How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. Here are five best practices for planning an event on a tight turnaround. Be ready to spend more.

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The Four Seasons of Publicity

PR for Anyone

When thinking about landing publicity, it should not be a “one and done” approach for your business. National publications are closed at least four months in advance. Regional publications are two months out. Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news.

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Public affairs firms.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.