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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

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NFC East’s Earned Media Results in the 2020 NFL Draft

Critical Mention

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. 2020 NFL Draft: Radio Results . of the radio media coverage from the NFC East teams.

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Major Differences Between a Career in PR and Marketing

5W PR

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Organizing events to enhance brand visibility and strengthen relationships. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. They must be carefully planned.

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What is Offline Marketing?

HMA Public Relations

From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Radio is still a popular medium. The survey also revealed that: Fewer Americans are relying on newspapers.

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