Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Muddling the message. We see this too often in technology PR. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media. When you break it down, public relations is not a few-minutes-a-day job. Handpicked Related Content. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Onclusive

FEBRUARY 2, 2022

Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. An effective pitch must resonate with the journalist and clearly explain the benefits of your story to their audience. Also, make sure that your pitch is timely.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report. When asked, “Why?”

Survey 132

Survey Communications Measurement Internal 132

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Carefully consider “the right time to launch a product or hold an event, even if it’s virtual.”.

Agency 117

Agency Crisis Communications Consumer 117

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

The Hoyt Organization

DECEMBER 12, 2023

Craft A Clear And Compelling Story Storytelling helps you connect with your audience. A clear story helps your brand stand out as a relatable character in various scenarios and establishes it as a must-have solution for your audience. The post Building Confidence In Your Public Relations Pitch appeared first on hoytorg.

Pitching 101

Pitching Publicity Meeting Storytelling 101

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 75

Radio Television Media Local 75

Konnect Agency

OCTOBER 25, 2023

Ignoring Media Relations: Building and nurturing relationships with the media is essential. Engage with them on social media, attend industry events, and maintain a genuine connection beyond pitching. Lack of Storytelling: Effective marketing often revolves around storytelling.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

Communications 150

Communications Storytelling Technology Media Relations 150

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. If I’m interested in a brand but their social media is boring or non-existent, then there’s a good chance I’m moving on to the next option (probably a competitor). And yes, social media posts can live forever.

Social Media 227

Social Media Newspapers Reputation Community 227

Ishmael's Corner

NOVEMBER 18, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post A Behind-the-curtain Look at EE Times’ Bigger Picture appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 84

Storytelling Training Communications Publicity 84

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. You were the target of trigger marketing, which can come in the form of ads, branded content and live events. So which are the best tactics for you?

Airlines 120

Airlines Storytelling Local Travel 120

Ishmael's Corner

AUGUST 9, 2016

The Art Of Storytelling In Business Communications And Public Relations. As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Agency Communications Publicity 60

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. News sources don’t know the year’s topic, which makes the announcement a newsworthy event itself and the lead-up to that announcement its own news cycle. The concept stays the same — it’s a sculpture made of butter.

Storytelling 117

Storytelling Strategy Agency Video 117

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. Content creation and storytelling: PR can create compelling and engaging content that showcases the unique aspects of a destination or travel service.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is about parties and special events.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. With the splintering of audiences and trust, media relations should not be the be all, end all for communications professionals.

Publicity 68

Publicity Media Reputation Radio 68

PRSay

JANUARY 9, 2020

Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients. Allison Schroeder, APR, is owner of Pomme Communications , an award-winning Cincinnati-based agency specializing in strategic media relations, special-event promotion and personal branding.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

JUNE 22, 2015

Q: When trying to build your brand during peacetime, is it a good idea to focus on a specific location (social media) to build brand advocates rather than focusing on your company’s national influence? Engagement is all about storytelling, and it is a lot easier to find those engaging stories locally. FEMA is a perfect example.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Cision

MARCH 1, 2016

It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. Where possible, attend adjacent industry events to see if you can get some creative ideas that your competitors haven’t yet thought of. Media relations-only solutions will be increasingly less effective.

Technology 120

Technology Industry Storytelling Strategy 120

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . It’s all storytelling. What constitutes a successful media strategy? What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Patrick’s Day in your marketing efforts. MDA Shamrocks Campaign, a St.

Storytelling 40

Storytelling Banking Training Writing 40