5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Networking events, seminars, and panel discussions offer valuable insights from industry experts and thought leaders.

Internal 78

Internal International Retail Trade Shows 78

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There are certain things we can control at events, so focus your efforts on those elements.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

JUNE 29, 2023

Don’t forget to ask the CTA about sponsorship opportunities, speaker proposal submissions and other special events you want to be a part of during CES. CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 87

Technology Automotive Trade Shows Hotels 87

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Industry events. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

JULY 14, 2016

A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day, or big pop culture events.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers.

Automotive 74

Automotive Mobile Technology Resources 74

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. We see our customers at industry events. Having a presence at industry shows is a good way to get exposure to your customers and prospects, but that alone won’t cut it. We can reach our customers via social media. Our technology speaks for itself.

Automotive 65

Automotive Technology SEO Engineering 65

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? What are important tips to know when searching for a career in PR? And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 78

B2B Media eBook Interviews 78

Konnect Agency

AUGUST 2, 2022

A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. They can also help repurpose content to be leveraged across social media platforms, speaking engagements, and additional valuable press coverage. From a media standpoint (the backbone of what we do!),

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Prohibition

JUNE 3, 2018

Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

PR Fuel

JULY 14, 2021

With these tips, you can gain the media attention your brand deserves. Start by creating a list of events and accomplishments that have occurred in the past six months. For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers.

Writing 73

Writing How To Media Guidelines 73

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Repurpose Your Best B2B Content.

B2B 66

B2B Creativity Film Trade Shows 66

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Never rest on past accomplishments.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. News and events. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 40% say live events. 6% say other.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Media/Influencer outreach.

Tools 60

Tools Trade Shows LinkedIn Web 60

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Media are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.

Media 102

Media B2B Groups Conference 102

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. And one more key element – the importance of live events.

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

OCTOBER 3, 2022

Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. 839,000+ mentions of CES2020 across social media platforms. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

JANUARY 19, 2023

This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 82

Automotive Transportation Technology System 82

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.

Agency 52

Agency Marketing Media Trade Shows 52