Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

How To 58

How To Trade Shows Product Launch Course 58

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.

Writing 82

Writing How To Media Guidelines 82

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

Strategy 88

Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Solo PR Pro

NOVEMBER 6, 2018

News and events. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. How you onboard a client can pave the way for good rapport and successful working relationship. Provide a checklist of needs. Solo PR Pro Premium members get more!

How To 49

How To Trade Shows Meeting Product Launch 49

Cision

AUGUST 20, 2015

Find out how to get your products into this year’s holiday gift guides! Read our free PR Kit for pitching tips and more today! If you have an event, you want to line up your press release’s distribution with the event. If it’s about an event, add a photo of last year’s event. Timing is key.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

FEBRUARY 18, 2021

So over the years, I have read hundreds of articles and blog posts about how to get faster. To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. but like most people, I do want to beat my personal best.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

MARCH 27, 2018

Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

ImPRessions - Crenshaw Communications

MARCH 31, 2017

This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. In addition to annual time periods like back-to-school and summer vacation, look at popular awards shows, annual sports events or other important pop culture milestones.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 40% say live events.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. Crystal Knows then gives you tips on how to *speak* to Nick. It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Freeeeaaaaaakky. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

Rock the Status Quo

MAY 18, 2015

Plus, online speaking opportunities often offer ways to archive and repurpose the event in a way that public speaking in person does not, unless you have a videographer at hand. Look for industry conferences, trade shows and associations. Learn how to find influencers here.) Ask in industry social media events.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. And one more key element – the importance of live events. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. Think about current events that are occurring in your industry, too. Immediate release events might include breaking news. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . It often depends.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. 10) Bring your story to your next tradeshow.

Media 98

Media B2B Groups Conference 98

Sword and the Script

DECEMBER 15, 2020

Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. This trend will impact all publishers. Susan Kostal | Stet. Permanent changes.

Marketing 169

Marketing Employee Content Marketing Training 169