Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas.

How To 156

How To Meeting Case Study Survey 156

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You.

Media Relations 120

Media Relations Media Pitching Measurement 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

PRSay

JUNE 6, 2019

And something is really standing out to me this spring as I’m traveling to deliver live training events. Just as the FAA changes flight regulations in response to new technology, you should do your best to adapt to the new media landscape. Get more media pitching knowledge from Michael Smart here.

Media Relations 146

Media Relations Media Training Pitching 146

Prohibition

JUNE 25, 2020

Is there really a hard and fast way to pitch to a journalist successfully? This is a great question, and one that comes up more and more in our workplace, at social events and at our presentations. We recently discussed how to pitch to journalists during the pandemic – which has been a whole new challenge within itself!

Media Relations 62

Media Relations Pitching Media B2C 62

Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. Tell me a little about yourself: How did you get your start in talent and celebrity booking? I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns.

Pitching 275

Pitching Television Energy Social Media 275

Shift Communications

JANUARY 18, 2018

As such, I had the opportunity to attend a few events from last week’s J.P. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Don’t Just Reach Out With Pitches. Let the reporter know! Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Try to make your pitch in 100-200 words.

Pitching 54

Pitching Media Media Relations Writing 54

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. ” Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Media Relations 119

Media Relations Media Web Pitching 119

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. On the 200th anniversary of that event, she decided to work with the town and create Lydia Taft day. CaptivateandCashin.com/Blueprint and it will give you lots of ideas on how to do things like this. Hi everybody.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Bianchi Biz Blog

SEPTEMBER 21, 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Opportunity: Even if your company cannot secure the booth or product demonstration space it seeks, there are still ways to leverage media relations at CES.

Technology 93

Technology Automotive Mobile Interviews 93

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. How do you network on social media with recruiters and potential contacts?

Social Media 150

Social Media Pitching How To Media 150

Konnect Agency

APRIL 20, 2021

If you are a social media manager, your conversations are with influencers who are promoting your client’s product. To keep these relationships on a positive note, it is necessary to know how to approach conversations on polarizing topics because it is not always known where the editor or influencer stands on a particular issue.

Social Media 52

Social Media Media Relations Media Pitching 52

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. The event was the following day in Los Angeles. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists! Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

In tech PR , the story is the cornerstone of every good pitch. Tech reporters, like most journalists, get hundreds of pitches each day. So, let’s face it — media relationships matter. And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today?

Media 253

Media Pitching Report Media Relations 253

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Execute and advise on PR strategies and collaboratively develop strategic media plans. Monitor media and seek out speaking opportunities for clients as “thought leaders”.

B2B 291

B2B Policies Case Study Enterprise 291

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. What is your approach to media relations? How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 95

Pitching Print Measurement Report 95

PRSay

FEBRUARY 5, 2020

Otherwise it comes across as: “Hey stranger, I’m using this weather event as an excuse to reach out to you in hopes of getting something from you in the future.”. So this is not a post advising you to send expressions of concern to your media list the next time a weather event threatens their hometown.

Media 151

Media Pitching Media Relations Communications 151

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Flex your event muscles.

How To 89

How To Case Study Conference Web 89

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

AUGUST 20, 2021

The online event is being held on August 26-28. The event is free for the first three days, and after that, All-Access Pass for $97. There are a ton of other speakers with interesting sessions too, including how to: Craft a newsworthy story. Create a winning pitch. Become a trusted resource. Master the tools of the trade.

Media 93

Media Survey Resources Pitching 93

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement.

How To 104

How To Fashion Banking Industry 104

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

How To 58

How To Trade Shows Product Launch Course 58