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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. The ethical issues are also cultural-related as well.

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Maxim Behar Announced as New International Growth Chair for ICCO

Maxim Behar

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ). I look forward to working alongside the rest of the Executive Committee to continue this international growth.”.

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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

What is the most difficult ethical challenge you ever confronted? She worked for a statewide magazine. It comes down to two things – how do you ethically deal with people with agendas? It’s actually been recent, which was surprising to me. I was pitching four reporters, three of which I knew pretty well.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I also produce audio and video content for our online and multimedia channels. I was raised on a small family farm in northwest Ohio.

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Surviving in a Pay-to-Play World

Journalistics

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. In both cases, succeeding in a pay-to-play world means managing internal expectations. Have you experienced an instance where a magazine was more interested in your news after you become an advertiser?

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It Is About Helping People – Sandy Young

Ethical Voices

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there.

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