PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

JUNE 6, 2023

It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation. SEO optimization: The CMS Hub includes built-in tools for search engine optimization (SEO).

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

FEBRUARY 3, 2020

BrightEdge is a global leader in enterprise organic search and content performance. The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. With Frase, you can use AI to create content briefs to aid research and identify SEO gaps. The result?

Blogging 73

Blogging How To Engineering Tools 73

PR 20/20

JANUARY 29, 2019

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. AI-powered SEO recommendations and insights that can guide your entire content creation team. BrightEdge. The result?

Tools 51

Tools Strategy SEO Enterprise 51

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. For the traditional enterprise, you want to start retraining your people. But it doesn’t stop there….

Technology 60

Technology Marketing eBook Training 60

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 59

Conference Marketing Analytics Case Study 59

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. Where are PR’s scalable technologies of persuasion? Humans do not scale. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Tracks include content strategy, core content concepts, future of content, and content management and measurement. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results.

Blogging 106

Blogging Survey B2B Analysis 106

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 40

Conference Marketing Analytics Case Study 40

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. This year, I’ve seen enterprise brands started to come to grips with the harsh reality that they have dozens of departments and LOBs creating content in silos, with little brand governance and quality control. The content center of excellence.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results.

Agency 40

Agency Marketing Financial System 40

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. The goal of ERPs is to centralize the core aspects of business management all in one place.

Tools 74

Tools System How To Software 74

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Measuring Content Effectiveness. How to decide what to measure? Content marketing has never been more important. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Most of the innovation is driven outside the PR industry typically from sales or SEO, but there are examples from within the PR industry. Building a tool stack based on use cases Start defining a tool stack by asking three questions.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. YouTube is a key strategy for enterprises – and is a lost opportunity for others. And if you’re a niche business, understanding your SEO world and leveraging that via AdWords can be especially powerful based on PPC models. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Rock the Status Quo

JANUARY 22, 2015

From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. it’s also the #1 thing that will improve traffic and SEO ranking for your website. It measures and indicates activity, not influence. What is the most important takeaway?

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

NOVEMBER 29, 2022

Most organizations and enterprises should complete these steps at least annually to guide long-term planning. Marketing analytics reports (automation software dashboards, social, SEO, website). Projects have tasks, hours (or a related measure of effort to complete), and goals. Industry trends and reports. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Rock the Status Quo

FEBRUARY 9, 2015

It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets. How can you measure success of the long-form posts? This is one of my favorite tactics to build a personal brand for business purposes and it’s actively rolling out to everyone. Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 120

eBook Product Launch Software Internal 120

Shift Communications

AUGUST 24, 2016

” If 80% of data is within organizations themselves, applications like Slack are primed to be the place where data is exchanged in an enterprise vs. a Facebook or Google. Marketing reviews the data, and leverages the insights to refine and optimize social media, content and SEO to match those needs to create demand in the base.

Data 60

Data Marketing System Google 60

Contently - Strategy

JULY 31, 2019

At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project.

Content Marketing 85

Content Marketing Marketing Media SEO 85