Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Stuart Bruce

MAY 20, 2016

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Beyond PR

MAY 16, 2016

Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. Politico Pro: Mark McQuillan is the new editor of financial services at @POLITICOPro. He takes over for Heidi Moore who moved on in April. Mark draws experience from more than twenty years working at Bloomberg News.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Shift Communications

MAY 22, 2015

But why complicate it to satisfy someone else’s financial goals? However the more solid ground is talking about intrapraneurship and internal start up divisions (done well here by Adam Cahan of Yahoo in Fortune.) That doesn’t mean there won’t be pressure – its inherent in startups. For public companies, it’s an interesting duality.

How To 60

How To Financial Enterprise System 60

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

APRIL 30, 2019

These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference. Financial transactions such as a round of funding or M&A.

Industry 85

Industry Media Technology Employee 85

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy percent of marketing and communication professionals say they would use earned media more often if they could calculate financial impact and ROI. Well, now they can.

Media 73

Media Measurement Enterprise Television 73

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. Financial Instability. Agency-Side Factors.

Agency 40

Agency Marketing Financial System 40

PR 20/20

OCTOBER 12, 2017

In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers). It launched what became Red Bulletin in five countries, with 70% international and 30% localized content. Save costs (savings goal or creating customers at a lower cost).

Marketing 53

Marketing Enterprise Print Film 53

Flatiron Communications

OCTOBER 29, 2014

compounded the charity’s inability to provide relief by “diverting assets for public relations purposes,” as one internal report puts it. Still, these two rare and respected journalistic enterprises uncovered plenty of fodder to support their claim that the Red Cross was more focused on managing perceptions than fulfilling its mission.

Enterprise 44

Enterprise Financial Journalism Report 44

Flatiron Communications

OCTOBER 29, 2014

as one internal report puts it. Still, these two rare and respected journalistic enterprises uncovered plenty of fodder to support their claim that the Red Cross was more focused on managing perceptions than fulfilling its mission. Â Their conclusion: “Red Cross officials at national headquarters in Washington, D.C.

Enterprise 28

Enterprise Financial Journalism Report 28

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Supporting LGBTQ organizations financially and vocally year-round. an NGLCC-certified LGBT Business Enterprise.

Policies 160

Policies Community Corporate Enterprise 160

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Financial avengers. His market size estimate jives with the $4.1

Software 92

Software Banking Technology Data 92

Sword and the Script

AUGUST 3, 2021

In a Q&A posted to the Talkwalker blog , Mr. Nielsen said, the “insights” Talkwalker surfaces of customers “aren’t just for the marketing manager, but can enable everyone across an enterprise, from product development, market research, company innovation, and consumer insights strategies.”. Muck Rack case study with The Motley Fool.

Software 85

Software Case Study Pitching Technology 85

Waxing UnLyrical

SEPTEMBER 11, 2018

Bouncing ideas or thoughts off someone with these skills, whether by professional agreement or informal arrangement can help keep you from making a costly – both financial and reputational – mistake. It is somewhat more complicated for the single practitioner, who has to act as their own communications, legal, marketing, etc.

Communications 79

Communications Real Estate Ethics Guidelines 79

PRSay

JULY 6, 2016

Go Beyond Financial Impact. Traditionally, ROI refers to the financial impact of your efforts. This is where having an expert, whether internal or external, to sift through the data and find the insights is crucial. Just know that social media is a small part of the conversation surrounding your brand. Invest In Analysis.

How To 99

How To System Measurement Data 99

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. This is likely the major factor in why adoption of data techniques across PR and Marketing is slow and/or nonexistent.

Data 60

Data Marketing System Google 60