Enterprise Financial International Measurement 
PRSay
APRIL 21, 2021
Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.”
Contently - Strategy
AUGUST 5, 2020
On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.
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Stuart Bruce
MAY 20, 2016
Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control. Intangible value drivers and value are not going away.
Sword and the Script
JUNE 3, 2020
It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Out of respect, yesterday, I did not publish.
Beyond PR
MARCH 1, 2018
These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.
Sword and the Script
APRIL 30, 2019
Onclusive is developing new ways to measure PR including attribution. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference.
PR 20/20
MAY 12, 2016
Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results.
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