Cision

OCTOBER 15, 2015

Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits.

Social Media 120

Social Media Media Employee Reputation 120

David PR Group

MAY 26, 2017

The web is the front door to all our businesses, so if how you appear online looks questionable, then spiffy offices, tailored shirts and luxury cars don’t really matter. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

Reputation 44

Reputation Policies Web Employee 44

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. The web environment displays content in a card formal. In most cases they don’t. The stories go undiscovered. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

The Resolution Blog

JANUARY 8, 2018

Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

NewsWhip

JULY 23, 2020

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. NBC News broke all of our previous records, reaching more than 130 million engagements to their web content on Facebook. Here are some of the key takeaways: . million engagements. .

Facebook 167

Facebook Web Viral Journalism 167

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media Reputation 79

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. referring to the virality of the student’s initial Facebook post).

Employee 0

Employee Social Media Viral Media 0

NewsWhip

APRIL 19, 2022

In the dashboard we made for Home Depot, the prediction element can be accessed for web articles as well as Facebook posts. Real-time prediction helps you stay ahead of every developing story, and this could have proved beneficial when a story about a homeless Home Depot employee made headlines. .

Analysis 148

Analysis Viral Employee Crisis 148

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Founder of SOBCon, the high-touch business summit, social web strategist, and one of the most thoughtful, prolific bloggers on the planet.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. This also works for viral content – like a retweet on Twitter. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. For example, it partners with publishers directly and LexisNexis.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. 27) Executives and employees as the way through the clutter. “Not all predictions are positive. For this, I apologize. Predictions 2020 (Forrester).

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. This is not the case in the era of the social web and I would argue never has been. Distribution is effected by web crawlers and search engines." The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology.

Reputation 40

Reputation Viral Privacy Retail 40

Flatiron Communications

MAY 29, 2015

“The Pink Palace”) — a macaron-filled corporate cabana where Spice Girls tracks play in the cafeteria, jewel-toned pedicures are de rigueur, and employee perks include “inspiration trips” to Tulum.” ” That was then. Suddenly it was Lilly’s turn to experience the trough of the sin wave graphic.

Retail 28

Retail Fashion Policies Employee 28

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This content often needs to be uploaded by web developers which again, can add time to the project and take some elements out of your control.

Infographics 160

Infographics Data Blogging Mobile 160