Cision

OCTOBER 15, 2015

Customers are no longer whispering their complaints to their neighbors at dinner tables. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is. Your brand’s success depends on your employees’ hard work.

Social Media 120

Social Media Media Employee Reputation 120

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. This also works for viral content – like a retweet on Twitter. For example, it partners with publishers directly and LexisNexis.

Tools 160

Tools Media Software Analysis 160