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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. It’s unclear what protocol Washington, D.C.-based

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A Pocket Square Is Not Your Reputation

David PR Group

The web is the front door to all our businesses, so if how you appear online looks questionable, then spiffy offices, tailored shirts and luxury cars don’t really matter. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 102
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Can Your Reputation Withstand Increased Surveillance?

David PR Group

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology.