PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Additionally, new practitioners reported experiencing hostile workplace environments and harassment more than anticipated.

Report 78

Report Ethics Education Survey 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Big mistake, and completely preventable.

Internal 96

Internal International Employee Leadership 96

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Executives seek to amplify their own voices through “thought leadership.”.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

FEBRUARY 16, 2021

after the last election season to supplement the report. Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 143

Government Survey Ethics Media 143

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. The top qualities reporters appreciate in PR. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. But as CBS News reported in May 2022, Hard Rock Cafe and Sbarro were among more than two dozen U.S. Gain consensus from your organization’s leadership and prepare to weather the storm.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

SEPTEMBER 6, 2022

During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

Journalism 148

Journalism Newspapers Policies Writing 148

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. Jack of all trades. Giving voice.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Wadds Inc.

FEBRUARY 1, 2023

A recent Deloitte report shows the opportunity. This relegates the role of practitioners to writing press releases, making posters, and organising parties. You can’t blame the professional associations although they have a leadership role. The Deloitte report is an excellent piece of work for several reasons.

Publicity 98

Publicity Corporate Interviews Reputation 98

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It has held this title since 2018 in the World Happiness Report. It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need. Since 1994 he has specialized in writing crisis communications plans and media training.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. Some experts have previously reported on employers’ dissatisfaction with the business literacy skills of beginning PR practitioners (DiStaso et al., Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. In fact, she didn’t bring on her second full-time employee until October 2020, about six years after starting the business.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Crunchbase reports Critical Mention has raised $9.3

Software 85

Software Pitching Internal International 85

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. Earned media is more difficult to obtain because it’s up to a reporter or editor to decide if you’re doing something newsworthy. You don’t have to convince a journalist to write your story. Thought Leadership.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. This conundrum is a leadership challenge for the head of marketing.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. He told legislators that his message to employees then was: “Lose money for the firm, and I will be understanding.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. There are a lot of ways to use it to tell stories, but when we’re reporting to clients, there’s always that sort of pressure to ask can we take credit for this?

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 24, 2020

Supreme Court’s June 15 ruling that the 1964 Civil Rights Act also protects gay, lesbian and transgender employees from job discrimination. When writing a news release, for example, can you “be more inclusive in what you’re communicating? and vice chair of PRSA’s Diversity & Inclusion Committee. Preferences on identity.

Communications 158

Communications Employee Training Company 158

Sword and the Script

JUNE 27, 2023

A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. For this latest report, they polled 365 B2B companies. Reporting structure: most SDRs report to sales or marketing About six in 10 (64%) SDR teams report to sales, according to the survey, while about one-quarter (24%).

B2B 81

B2B Marketing Survey Groups 81

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 3) “Thought leadership can’t be outsourced.

Corporate 77

Corporate Communications Survey Employee 77

PRSay

MARCH 23, 2021

Five-hundred-plus employees worked to put the hospital together. On the communications function: One of my goals was to facilitate communications with our employees who are not here. I’ve been writing it every workday, and I’m still doing it a year later. I managed to get some content for social media and our reports.

Crisis 88

Crisis Employee Trade Shows Local 88

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

AUGUST 19, 2017

1) CMO job responsibilities and leadership attributes. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. That’s according to the “ Anatomy of a Leader ” study by the Marketing Week , which was reported by senior writer Charlotte Rogers. Give our services a try.

Leadership 63

Leadership Study Analytics Survey 63

The Hoffman Agency

FEBRUARY 22, 2022

This was tough for me to understand at first, but once I did, I realized how much creativity and flexibility it allows employees at all levels. Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. You will get out what you put in. Pinch yourself, you’re in PR!

Internal 36

Internal International Leadership Agency 36