Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Our tool uses the power of AI technology to access and convert large, unstructured datasets into a single source of valuable information.

Analysis 195

Analysis Media Trends Data 195

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 89

Trends Brand Branding Analytics 89

NewsWhip

MARCH 15, 2024

Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. PR measurement evangelist Mark Weiner passed in December. Employee engagement.

Brand 149

Brand Branding Reddit Pitching 149

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. The PR pros we surveyed had specific thoughts on how these tactics should be measured.

Survey 87

Survey Measurement Employee Retail 87

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 122

Communications Crisis Internal International 122

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

PRSay

OCTOBER 9, 2023

For instance, if a client just yelled at me because I sent a press release out with errors in it, then I could choose to beat myself up about it and think that I’m a terrible employee, which may cause me to feel incompetent, stupid or depressed and could lead to my making more mistakes, procrastinating the next assignment or avoiding the client.

Leadership 177

Leadership Financial Employee Google 177

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. That’s why all devices must be secure and security measures clearly communicated and enforced. But the shutdown also threatens brand health, and not only due to lost business. Know SEO basics. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? This stuff is expensive.

Internal 63

Internal International Data Media 63

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 120

Survey Communications Ethics Measurement 120

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. 2021 was a whirlwind year in terms of keeping up with events that shook our country.

Employee 78

Employee Leadership Consumer Internal 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. We can use it to measure and evaluate our success. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Employee comms merger. ResponseSource also offers press release distribution and a media database. PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Media Coverage. Simplicity. PR Strategy for PropTech Companies.

Publicity 88

Publicity Reputation Technology Industry 88