PR in High Definition

MAY 24, 2023

It has always been essential for businesses to maintain a solid reputation. Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve.

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PR in High Definition

OCTOBER 27, 2022

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

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Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In March 2020, more than 400 employees of "Bird", an electric scooter rental company, were fired because of the difficulties the company faced due to the quarantine.

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Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim.

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NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. Take Patagonia, for example. Let’s take a look.

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PR in High Definition

MAY 28, 2019

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. If that’s how they’re thinking, there is a much bigger issue at play.

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Cision

DECEMBER 18, 2015

Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. If you aren’t empowering your employees on social, it could have a negative effect on your brand’s reputation. Build Positive Reputation.

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Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

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ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press.

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Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

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ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. What’s an honest company to do? Use feedback tools.

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PRSay

JULY 6, 2021

It’s the reputation your company has as an employer. What are the common behaviors, habits and attitudes among employees? Here are a few examples: We look out for one another and go the extra mile to help each other. Next, you’ll need to know what makes your best employees tick. The secret lies in your employer brand.

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Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

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Reputation Us

DECEMBER 9, 2020

For credit unions, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. At NWCUA’s Marketing, Business Development & Community Outreach Council last week, Strategic Link partner, ReputationUs , joined the conversation with a presentation titled “Resilience Shapes Reputation.” BE THE GUIDE.

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PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. It’s free and certainly a good incentive. A:ccuracy.

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5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. If it’s possible, engage as many of your employees as possible in asking the question.

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PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. Will you pull through with a great reputation? Will you have the reputation you deserve?

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ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

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Construction Crisis Reputation Social Media 385

Onclusive

JANUARY 26, 2022

“With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A milestone event.

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Reputation Us

JULY 20, 2022

For example, when you look into a mirror, you see a mirror image of yourself. Customers, employees and partners are the only ones who can objectively tell you how your company and products appear to them. If these impressions differ from your own, you must execute reputational management strategies to close the gap.

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Reputation Us

JULY 16, 2019

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. This can also help safeguard your reputation for the long-term.

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PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Enlist employees. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

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PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. Take time out personally but keep the company momentum going.

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PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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Communications Journalism Advertising Advertising 186

David PR Group

FEBRUARY 8, 2018

The company has thousands of employees and multiple offices, appears to be very successful and yet has almost no online presence. “All of a sudden,” the executives realized that no reputation actually equates to a bad reputation. In this example, one aggressive blogger is causing major damage. –John.

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Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

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PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. Will you pull through with a great reputation? Will you have the reputation you deserve?

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Reputation Employee Leadership Product Launch 48

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many service crises, such as employees abusing customers’ trust (or outright abusing customers), stem from failures of results. The Covey Trust Matrix. A Brief Catalog of Failures.

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Onclusive

JANUARY 14, 2021

For example, if you’re recruiting a new senior communications leader, look for someone who can support top management decision-making based on corporate reputation considerations and the insights collected from listening to and fostering a dialogue with all of the company’s stakeholders—a critical function of communications.

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Communications Corporate Measurement Reputation 195

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. For example, last September, after HP conducted a one-year media audit of its agency partners, CEO Antonio Lucio publicly admonished Edelman, ranked as the top public relations agency in the world, for lacking racial diversity and inclusion.

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PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line. Reputation is not image.

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Reputation How To Google Employee 48

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

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ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.

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PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

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David PR Group

JANUARY 5, 2019

Here are five key online reputation trends for 2019. For example, last month Green Bay Packers Associate Head Coach Winston Moss posted on Twitter that the team needs to hold star quarterback Aaron Rodgers accountable for the team’s poor play. Lesson: Don’t publicly bash your organization’s most high-profile employee.

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