Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The biggest ethical challenge for me sometimes is you need to say no. The blurring of paid and owned media. I feel very, very fortunate.

Ethics 52

Ethics Real Estate Agency Company 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. Just how do other people think about ethics?

Ethics 78

Ethics Privacy Data Financial 78

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Ethical Voices

OCTOBER 24, 2022

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there.

Ethics 50

Ethics Interviews Advertising Advertising 50

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. I could not have asked for a more genuine, passionate team to interview with, and I am still elated about it (thank you, Ron!). I found “the one” and decided to go for it.

Case Study 36

Case Study Storytelling Television Energy 36

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. But this is part of the very big confusion of business, not only in Bulgaria, but also international business. Host: But they don't.

Government 52

Government Tourism Ethics System 52

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" How can we find employees who have the potential to be leaders and leaders? What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. What we do 5.

Government 103

Government Education Print Ethics 103

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. MacManus, & D. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year. Tori Olker, @toriiio.

Sports 0

Sports Leadership Internal International 0

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. She’s also a founding member (and is the Asia/Pacific lead) for the management team of the Comprehension Group , which is an affiliate of highly experienced, international PR practitioners.

Real Estate 71

Real Estate Local Government Internal 71

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate.

Survey 377

Survey Media Relations Media Ethics 377

Contently - Strategy

DECEMBER 1, 2022

During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.

Strategy 99

Strategy Brand Branding How To 99

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Melissa Agnes

MARCH 15, 2016

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. For decades now, Gafni has behaved in ways that violate every ethical and legal standard known to us; his misdeeds go far beyond what was reported in the New York Times,” reads the petition.

Reputation 100

Reputation Brand Branding Ethics 100

Stuart Bruce

OCTOBER 20, 2015

This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources. The main one was the response they gave to mainstream media – the statements issued, the news conferences held and the interviews granted.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We’ll look at ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40