MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Basically, it’s a lot of education and a lot of hunting around.

Technology 120

Technology Analysis Data Tools 120

Ethical Voices

JULY 31, 2023

I also consider myself a storyteller at heart. We discussed this internally. On the other hand, I feel that with clients there’s also that opportunity to educate them. There has to be an interest on the client side to learn and to see the opportunity to bring this type of education into the work they do.

Ethics 72

Ethics Communications Community Education 72

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. The University of Kansas athletic department, for example. Why or why not?

Sports 113

Sports Travel Television Agency 113

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. Cultivate respect, trust and consistency: Building and growing relationships is essential to any business, both internally and externally.

Measurement 195

Measurement Pitching Data Media Relations 195

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Karen Freberg

NOVEMBER 4, 2018

Interviewed with the media about experience working with The Breeders’ Cup. For my fellow educators and professors, we all know more universities and programs are looking for us to have popular press mentions for what we are doing not only in our research, but teaching as well. Validation for assignments and preparation.

Social Media 52

Social Media Video Conference Analytics 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. It’s pure storytelling. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

DECEMBER 14, 2018

Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Better infrastructure impacted everything from healthcare to education to job training. Let them guide the narrative.

Viral 100

Viral Video Strategy YouTube 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. ” Scott Kaminski | Häfele America Co. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. And you need to, two, define that story and get people educated about it. And I feel that, I see that coming off this interview, which I’m really enjoying. 18: The future of storytelling in healthcare communications.

Data 78

Data Media Analytics Energy 78

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. And if we can change the lens, not only can we change your happiness, we can change every single educational and business outcome at the same time.”. Amy Lockwood is a former marketer who now works in international development. Powerful stuff.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115