Sat.Dec 11, 2021 - Fri.Dec 17, 2021

7 Reasons to Partner With a PR Agency in 2022 | Business Wire Blog

Business Wire

What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities.

Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger?

The Resolution Blog

End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future.

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Choosing the best media database, campaign management and reporting tools


This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.


Ronn Torossian

The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement as brands are integrated with the entertainment content.

More Trending

What’s new in CoverageBook 2?

The Resolution Blog

Since we launched the new platform in November we have made over 14 improvements to features in CoverageBook. You’re busy, we know you don’t want to read about every single update.

Stuck on messaging? Start by asking, ‘Who cares?’

PR Daily

If content creators are laser focused on value for the end consumer, they are less likely to suffer writer’s block. Messaging can be tough, and it’s easy to get stuck.

Brand Transparency

Ronn Torossian

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders.

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3 important factors to consider when planning a PR campaign

Agility PR Solutions

Building your business’s brand and reputation can be easily achieved with the right PR campaign in place. A well-developed and thought-out plan can have a long-lasting impression on the public and your brand’s awareness.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

13 Public Relations Statistics Summarizing 2021

Sword and the Script

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings.

How Peloton disarmed critics and hit a PR home run

PR Daily

The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character. How would you react if your company was unreasonably targeted by critics, and the criticism resulted in stock losses and bad press across the country?

Three Steps to a Killer Media Pitch

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer media pitch! Step 1 – The Hook. The hook is the most important aspect of all of your marketing.

Content creation: Half of companies outsource content, but quality is a persistent challenge

Agility PR Solutions

For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR predictions for 2022: 10 industry pros weigh in

Muck Rack

PR predictions for 2022: 10 industry pros weigh in

Report: Happiness a key emotion for TikTok content

PR Daily

New research from Semrush highlights what makes content more likely to find viral success on the short video platform. For content to perform well on TikTok, the ability to entertain and delight is paramount.

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These were the top publishers on Facebook in November 2021


As we get closer to closing out the year, it’s time for our penultimate rankings of 2021, looking back at last month to determine the top publishers and content on Facebook in November 2021.

8 forward-looking tips for advancing your digital marketing career

Agility PR Solutions

Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

13 Marketing Statistics Summarizing 2021

Sword and the Script

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies.

2022 will be the ‘Year of Accountability’

PR Daily

Consider these recommendations for approaching fresh DE&I goals in the year ahead.

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Top 10 PR Blog Posts of 2021

Bianchi Biz Blog

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals.

4 creative PR tips for small businesses

Agility PR Solutions

For many small businesses, running lengthy, in-depth PR campaigns just isn’t a realistic goal. Campaigns can be expensive, and without the proper expertise, it’s hard to make sure they’ll be successful.

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

Tucker Maxon School Is The RepUs 2022 Nonprofit Reputation Program Recipient

Reputation Us

ReputationUs and Nonprofit Association of Oregon Select Tucker Maxon School as 2022 Nonprofit Reputation Program Recipient. Wind & Oar Boat School also receives pro bono reputation enhancement support in 2022.

5 ways to nurture a culture of gratitude in the workplace

PR Daily

Leaders and internal communication professionals play an important role in creating an environment where employees feel valued for who they are—and not just what they do. Gratitude is a verb. It’s an action, it’s a mindset, and it’s a way of being.

Are You Ready for the Metaverse?


If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.”

4 reasons why marketing/PR monitoring and reporting is essential

Agility PR Solutions

Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on.

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Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Best PR Conferences That You Should (Try to) Attend in 2022


It’s finally time to get your travel bags out of storage! It’s true, professionals in every field can’t wait to get out of their COVID shell and actually dress up like an adult, put on a name tag and get out there and shake some hands. Still, PR pros really need to get out and […].

The value of PR has never been more clear

PR Daily

Here’s how you can use modern technology to show the impact of your efforts to build awareness and drive business outcomes. Public relations is an investment meant to yield positive returns over time. The only problem? Most marketing managers still haven’t found a way to quantify those returns.

Spotlight on a Solo PR Pro: Meet Bob Spoerl

Solo PR Pro

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career.