Sat.Sep 29, 2018 - Fri.Oct 05, 2018

Organize Your PR Strategy for Impact: Look Out and Get Selective

TrendKite

PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms.

Repurposing Content: How to Revive Your Old Content

B2B PR Sense

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

eBook 197

10 common mistakes that will ruin your rebranding

PR Daily

Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline. Remember the infamous Gap logo that lasted exactly a week?). A rebranding costs time, money and energy. When it doesn’t work, it’s everyone’s loss.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What is PR?

PR Warrior

What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the press.”.

Radio 204

More Trending

Is Amazon’s $15 Wage More Than Good PR?

PR News

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods. “We

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new.

14 invaluable editing tips

PR Daily

Not many people set out to become editors. Editing is thankless, tedious work. It’s also the most crucial skill any communicator can cultivate. Here are 14 ways to craft cleaner copy and tighten your work: 1. Put yourself in your audience’s shoes.

4 ways the role of a journalist has evolved (And how that impacts PR)

Muck Rack

4 ways the role of a journalist has evolved (And how that impacts PR

233
233

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

125 Building a sustainable business around your thought leader brand with Tarran Deane

PR Warrior

Tarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively.

Banking’s Reckoning: With millions lost to scams, are banks finally getting their PR pushback?

Ronn Torossian

The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system. On the back of the ten year “anniversary” of the global financial crash of 2008, is this a public pushback the banking sector can wait out? According to latest figures released by trade body UK Finance, some $190 … READ MORE ».

16 things communicators dread hearing

PR Daily

One drawback to working in communications is the inevitable deluge of requests. Pleas for assistance come from all directions, at all hours. They are inevitably “urgent” and must be turned around ASAP. You can just whip up that PowerPoint slideshow, write that speech and create a neat flyer, right?

Could Cannabis and Coca-Cola be the Real Thing?

Mindful Marketing

Print 139

Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

A culture of compassion requires consciousness. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube.

5 strategic tips for marketing your brand to Millennials

Agility PR Solutions

By 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S.

Brand 132

Why your marketing should focus on retaining your fans

PR Daily

Acquiring new customers is a driving force that motivates all companies. However, for a business to thrive, it must eventually shift its focus to retaining the customers it's acquired, rather than only landing new ones.

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

Web 131

Question of the Month: What Advice Would You Give a First-Timer at PRSA’s ICON?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of the upcoming ICON , we posed the following: What advice would you share for a first-timer at PRSA’s International Conference?

12 Lit MobileMonkey Marketing Secrets For Every Brand

Social PR Chat

Do platforms such as MobileMonkey hold the secret to marketing success? If you’re looking for an eighty percent open rate, Facebook Messenger Marketing and Chatbots could be your answer. .

Brand 129

5 things new PR pros should learn

PR Daily

The transition from college student to career professional can be both intimidating and exciting. It’s a time when most professionals learn, stumble, and grow the most. When I started as a public relations specialist at my current employer, I wanted to be the best—fast.

Half of all consumers skeptical about brand promises—and demand proof

Agility PR Solutions

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance.

Trends 118

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media.

Survey 116

How to time your holiday media pitches

PR Daily

PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash. If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval.

10 ways to strengthen the hiring process with video

Agility PR Solutions

Video has taken the marketing world by storm, and with great cause. From stronger brand and product recognition to increased conversion rates, video is a multi-sensory platform that is seemingly ready-made for marketing and advertising purposes.

Video 113

PR Lessons to Learn from 2018’s Summer Blockbusters

Critical Mention

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! From Avengers Infinity War to Crazy Rich Asians, there are quite a few takeaways from these immensely successful box office hits: 1. Avengers Infinity War.

Film 109

March of the machines in PR

Stephen Waddington

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of artificial intelligence on PR. The group has tackled three projects this year: a crowdsourced tool databased, a review of the impact of AI on skills; and a literature review.

Ethics 100

7 bad journalist habits that drive PR people nuts

PR Daily

Journalists have a long, long list of things they hate about PR people—and they're not shy about sharing their opinions. There are countless articles, blog posts and tweets from reporters telling PR folks what we're doing wrong and why they can't stand us.

3 tips for running your own marketing agency successfully

Agility PR Solutions

You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising.

Agency 111

The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years.

Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member.

11 social media mistakes brand managers should avoid

PR Daily

Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. There is a lot of trial and error when finding what engages with your audience the most.