Ronn Torossian
MARCH 18, 2022
It is important to develop key messages that are clear, credible, useful, and believable. Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? The goal is to provide clear, straightforward, and accurate information in a timely fashion. Once messaging […].
PR for Anyone
MARCH 16, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MARCH 15, 2022
PR is something nearly every organization needs. Yet many don’t know what makes an agency a ‘great’ fit. After all, all PR firms are not created equal. . Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.
Prowly
MARCH 15, 2022
Turning an idea into a story? If you’ve constructed your pitch properly, you have two key pieces of the puzzle already in place: 1. You’re sure your story is actually newsworthy in the eyes of journalists and the public. This means that whatever you’re sharing is relevant and/or useful to the interests of a segment […]. The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine.
Advertisement
According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Ronn Torossian
MARCH 16, 2022
Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation. The best way to handle a crisis is […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MARCH 18, 2022
In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Yet, a press release isn’t the only way to share news, and it’s not always the best way.
Prowly
MARCH 18, 2022
Prowly #PRChat is back, featuring the unique perspectives of PR professionals from industries and regions from all over the map. This time, we’re talking to Barnaby Patchett, Managing Director at One Nine Nine Agency. After an impressive PR career working with everything from food manufacturing to medical tech to pro wrestling (wait, what?), he paired […].
Ronn Torossian
MARCH 15, 2022
Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were trying to find out why people are attached to certain objects even if they don’t know how to use them. […]. The post What is the Psychology of Ownership?
Communications Conversations
MARCH 15, 2022
For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Some of those messages have merely been symbols of support–and others have involved halting operations in Russia. However, as I’ve been watching these statements and studying them carefully (we just talked about this in class at the University of St.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MARCH 17, 2022
According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. Of the almost two-thirds of marketers who believe their company is analytically mature, some 77 percent have yet to achieve a single unified view of their […].
Critical Mention
MARCH 17, 2022
Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers.
PRSay
MARCH 14, 2022
Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared wi
Stephen Waddington
MARCH 15, 2022
Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
MARCH 15, 2022
With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From office supplies to travel and everything in between, prices are on the […]. The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions.
Solo PR Pro
MARCH 15, 2022
Stepping away from work for parental leave is never easy. While you're wrapped up in the joy, beauty and sleepless nights of your newborn, work still goes on. Projects still have deadlines, clients are still paying and there are always new fires to put out. While a corporate job might offer twelve weeks of parental leave, running your own business means it's all up to you to figure out. .
Culpwrit
MARCH 15, 2022
By Michael Lynch This is a question that has popped up in all of my social circles lately. From my friends in their twenties to my mentors in their sixties, we are all asking ourselves how we plan to move forward after the past two years. To preface, I know my perspective comes from… Continue reading So, Now What? The post So, Now What? appeared first on Culpwrit.
5W PR
MARCH 16, 2022
Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves.
Advertisement
Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
MARCH 16, 2022
One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That’s why it is crucial to learn how to perform a crisis audit. […]. The post Performing a crisis audit: 5 elements that play a crucial role appeared first on Agility PR Solutions.
Shift Communications
MARCH 15, 2022
By Justin Finnegan, Vice President, Technology. About a month ago, The New York Times made a lot of hay when they purchased Wordle. Since then, there has been buzz among users that they’ve made it harder ( they haven’t ) or that they made changes ( they have ). Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page.
Stuart Bruce
MARCH 17, 2022
As a crisis communications consultant and trainer I’m always looking for new examples of best practice and worst practice. Today, the diabolical behaviour of P&O … © Stuart Bruce - Crisis communications lessons from P&O Ferries was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.
Steve Barrett on PR
MARCH 17, 2022
The first in-person PRWeek Awards gala for three years and ringing the Closing Bell at Nasdaq capped a landmark week of returning to live networking for the industry after a COVID-induced hiatus.
Advertisement
A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Agility PR Solutions
MARCH 16, 2022
Modern public relations firms are not limited to just one function. They are also responsible for lead management and marketing. The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. In this article, you’ll learn some of the top components that may be missing […]. The post 5 things your public relations firm may be missing appeared first on Agility PR Solutions.
Karen Freberg
MARCH 12, 2022
One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. This is especially true when it comes to social media, as the industry continues to change and evolve each and every day. My social media class has some standard assignments that are always incorporated (ex. personal brand assignment, strategic plan, etc).
NewsWhip
MARCH 18, 2022
Welcome to the NewsWhip Daily spotlight round-up for the week of March 14th. This week, brands took center stage with Netflix, BMW, Pfizer, and Starbucks making headlines. If you’d like to subscribe to the newsletter itself, you can do that here. Mar 14th: How BMW, Chevrolet, and Tesla ace public engagement on social media. We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they
Reputation Us
MARCH 16, 2022
Finding the truth today is difficult. If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? It seems we are in the era of “post-truth.”. Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Agility PR Solutions
MARCH 15, 2022
New research from digital transformation and product development services firm Modus Create reaffirms that many companies are underspending on digital transformation, have not established clear plans and goals, and don’t have the processes or resources in place to successfully implement cross-functional digital initiatives. “In an analog world, IT was a commodity to be outsourced for […].
Mark My Words
MARCH 15, 2022
Every major war effort involves a degree of media manipulation. The creation of powerful images has always been a way to motivate populations in moments of conflict and gain sympathy abroad. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That this photo was found to be actually from a house fire in Turkey in 2020 demonstrates that propagandists on both sides of the conflict don’t feel bound by truth i
NewsWhip
MARCH 17, 2022
While The Daily Wire maintained its place at the top of the Facebook rankings in February 2022, The Daily Mail significantly closed the gap on the conservative publisher. . As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.
Expert insights. Personalized for you.
195 
Let's personalize your content