Sat.Mar 12, 2022 - Fri.Mar 18, 2022

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Developing a Brand’s Messaging

Ronn Torossian

It is important to develop key messages that are clear, credible, useful, and believable. Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? The goal is to provide clear, straightforward, and accurate information in a timely fashion. Once messaging […].

Fashion 195
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Media Storytelling

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable.

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5 Ways To Tell If A PR Firm Is A Fit

ImPRessions - Crenshaw Communications

PR is something nearly every organization needs. Yet many don’t know what makes an agency a ‘great’ fit. After all, all PR firms are not created equal. . Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322
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Story Angle Ideas: How to Find the Right Angle for Your Pitch

Prowly

Turning an idea into a story? If you’ve constructed your pitch properly, you have two key pieces of the puzzle already in place: 1. You’re sure your story is actually newsworthy in the eyes of journalists and the public. This means that whatever you’re sharing is relevant and/or useful to the interests of a segment […]. The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine.

Pitching 223
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation. The best way to handle a crisis is […].

Corporate 195

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Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Yet, a press release isn’t the only way to share news, and it’s not always the best way.

Media 296
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Prowly #PRChat with Barnaby Patchett, Managing Director at One Nine Nine Agency

Prowly

Prowly #PRChat is back, featuring the unique perspectives of PR professionals from industries and regions from all over the map. This time, we’re talking to Barnaby Patchett, Managing Director at One Nine Nine Agency. After an impressive PR career working with everything from food manufacturing to medical tech to pro wrestling (wait, what?), he paired […].

Agency 166
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What is the Psychology of Ownership?

Ronn Torossian

Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were trying to find out why people are attached to certain objects even if they don’t know how to use them. […]. The post What is the Psychology of Ownership?

Tools 195
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2022 Social Media Trends Part 1: Instagram and Facebook Marketing Strategy

Shift Communications

By Lisa Zanchi, Director, Digital Marketing. A lot has changed in the digital landscape and social media trends over the last year. 2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). One thing that hasn’t? Social’s overall importance. There are two primary challenges we see in companies’ social efforts.

Instagram 164
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product. Truescope is a new media monitoring technology that’s launching in the U.S. This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se.

Tools 161
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Creative strategies on a shoestring budget—without damaging your digital footprint

Agility PR Solutions

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From office supplies to travel and everything in between, prices are on the […]. The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions.

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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared wi

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Benefits of Working with Influencers on Social Media

Critical Mention

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Meet the first Socially Mobile class of 2022

Stephen Waddington

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.

Mobile 116
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Most marketing departments rely on outdated data and analytics practices

Agility PR Solutions

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. Of the almost two-thirds of marketers who believe their company is analytically mature, some 77 percent have yet to achieve a single unified view of their […].

Analytics 159
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So, Now What?

Culpwrit

By Michael Lynch This is a question that has popped up in all of my social circles lately. From my friends in their twenties to my mentors in their sixties, we are all asking ourselves how we plan to move forward after the past two years. To preface, I know my perspective comes from… Continue reading So, Now What? The post So, Now What? appeared first on Culpwrit.

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Preparing for a Media Interview

5W PR

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why Wordle Should Have You Rethinking Your Earned Media Strategy

Shift Communications

By Justin Finnegan, Vice President, Technology. About a month ago, The New York Times made a lot of hay when they purchased Wordle. Since then, there has been buzz among users that they’ve made it harder ( they haven’t ) or that they made changes ( they have ). Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page.

Strategy 103
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Performing a crisis audit: 5 elements that play a crucial role

Agility PR Solutions

One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That’s why it is crucial to learn how to perform a crisis audit. […]. The post Performing a crisis audit: 5 elements that play a crucial role appeared first on Agility PR Solutions.

Crisis 159
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The How-To Guide for Parental Leave as a Solo PR Pro

Solo PR Pro

Stepping away from work for parental leave is never easy. While you're wrapped up in the joy, beauty and sleepless nights of your newborn, work still goes on. Projects still have deadlines, clients are still paying and there are always new fires to put out. While a corporate job might offer twelve weeks of parental leave, running your own business means it's all up to you to figure out. .

How To 102
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Crisis communications lessons from P&O Ferries

Stuart Bruce

As a crisis communications consultant and trainer I’m always looking for new examples of best practice and worst practice. Today, the diabolical behaviour of P&O … © Stuart Bruce - Crisis communications lessons from P&O Ferries was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Sparking Creativity through TikTok / Reels Assignment

Karen Freberg

One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. This is especially true when it comes to social media, as the industry continues to change and evolve each and every day. My social media class has some standard assignments that are always incorporated (ex. personal brand assignment, strategic plan, etc).

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5 things your public relations firm may be missing

Agility PR Solutions

Modern public relations firms are not limited to just one function. They are also responsible for lead management and marketing. The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. In this article, you’ll learn some of the top components that may be missing […]. The post 5 things your public relations firm may be missing appeared first on Agility PR Solutions.

Publicity 156
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Celebration amid reflection at the Oscars of PR ceremony

Steve Barrett on PR

The first in-person PRWeek Awards gala for three years and ringing the Closing Bell at Nasdaq capped a landmark week of returning to live networking for the industry after a COVID-induced hiatus.

Industry 122
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Netflix, Pfizer, and February Facebook publishers: Daily spotlights for the week of March 14th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of March 14th. This week, brands took center stage with Netflix, BMW, Pfizer, and Starbucks making headlines. If you’d like to subscribe to the newsletter itself, you can do that here. Mar 14th: How BMW, Chevrolet, and Tesla ace public engagement on social media. We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

Finding the truth today is difficult. If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? It seems we are in the era of “post-truth.”. Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016.

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The state of digital transformation: Many companies have no clear plans, goals or resources

Agility PR Solutions

New research from digital transformation and product development services firm Modus Create reaffirms that many companies are underspending on digital transformation, have not established clear plans and goals, and don’t have the processes or resources in place to successfully implement cross-functional digital initiatives. “In an analog world, IT was a commodity to be outsourced for […].

Resources 152
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Propaganda thrives amid the chaos of Russia’s invasion

Mark My Words

Every major war effort involves a degree of media manipulation. The creation of powerful images has always been a way to motivate populations in moments of conflict and gain sympathy abroad. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That this photo was found to be actually from a house fire in Turkey in 2020 demonstrates that propagandists on both sides of the conflict don’t feel bound by truth i

Viral 78