Sat.Mar 11, 2023 - Fri.Mar 17, 2023

article thumbnail

How Silicon Valley Bank’s failure may have been ignited by botched PR

Agility PR Solutions

As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence. Second, was what TechCrunch reporter Connie Loizos called a “convoluted press […] The post How Silicon Valley Bank’s failure may have been ignited by botched PR appeared first on Agility PR Solutions.

Banking 161
article thumbnail

From Intern to Account Exec: 5 tips to grow your career in PR

Agility PR Solutions

It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client accounts. Figuring out what steps to take […] The post From Intern to Account Exec: 5 tips to grow your career in PR appeared first on Agility PR Solutions.

Internal 155
article thumbnail

PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! There’s a high volume of generic POV content out there, but it doesn’t need to be this way. And there are concrete ways to make sure a POV piece has just that – even if you need to tease it out of your team.

article thumbnail

Recapping My Intensive Learning Journey in Tech PR

The Hoffman Agency

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. But more importantly, and unexpectedly, I learned about myself. I have always had broad interests, so deciding on an industry took a lot of consideration and courage.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display.

More Trending

article thumbnail

5 Tools to Help You Start Your Solo PR Business

Solo PR Pro

So, you’ve decided to start your own solo PR business. Congratulations! That’s great. Striking out on your own can be overwhelming as you are faced with a myriad of decisions. You have likely collected volumes of information about starting and running a business, and now you are not sure where to start. Today's post simplifies those starter tasks with five key things that can help you get out of the starting blocks and on the track to running your own solo PR business.

Tools 52
article thumbnail

My Crazy Ex-chat Friend

Flack's Revenge

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying). The buzz has been deafening and sparked a race to incorporate LLMs and generative AI in commercial solutions. This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry.

Blogging 350
article thumbnail

Is AI right for you?

Ronn Torossian

Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though, and it’s vital to assess if it is the right fit for a company before implementation. Companies should check if AI aligns with their goals and values. When deciding whether to […] The post Is AI right for you?

Company 195
article thumbnail

Both online and offline conversations drive brand success: Here are the leaders in each category

Agility PR Solutions

How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm Engagement Labs shows how online and offline conversations are distinct from one another and usually […] The post Both online and offline conversations drive brand success: Here are the leaders in each category appeared first on Ag

Brand 148
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality

Garrett Public Relations

ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months. What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You &#

Writing 154
article thumbnail

3 Media Relations Opportunities for 2023

Stern + Associates

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

article thumbnail

How to Improve Your Business Reputation

PR Fuel

In December of 2022, Southwest Airlines shut down nearly 100% of flights, leaving customers angry and confused. This company damaged its reputation within one day and lost many long-term customers. There are many contributing components to a reputation, Read More The post How to Improve Your Business Reputation appeared first on eReleases.

article thumbnail

3 reasons your business struggles with press coverage

Agility PR Solutions

Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you may need to make changes to your PR tactics. If you are unsure […] The post 3 reasons your business struggles with press coverage appeared first on Agility PR Solutions.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Celebrations of excellence and impact

Steve Barrett on PR

From the Nasdaq stock exchange in Times Square down to Cipriani on Wall Street, PRWeek this week toasted a profession at the top of its game in high-profile fashion.

Fashion 135
article thumbnail

The State of Journalism 2023

Institute for Public Relations

This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. A survey of 2,226 journalists based in the U.S., Asia, Africa, and Europe was conducted from Jan. 4 – Feb. 6, 2023.

article thumbnail

Keeping Social Media Content Fresh

5W PR

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting.

article thumbnail

The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. What’s most exciting is that organizations have a unique opportunity to take advantage of generative AI’s ability to augment their content creation, idea generation and decision-making powers right now, as new practical applications are being discovered and

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece.

article thumbnail

Book Review: PR Technology, Data and Insights

Wadds Inc.

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.” That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms

article thumbnail

Gen Z Trends: January + February 2023

5W PR

Often characterized by a dark/cynical sense of humor, total absurdity, and constantly evolving meme culture, Gen Z often sounds like they’re speaking their own language! Here’s what you need to know what know about the most trend obsessed generation in history: Gen Z Slang Gen Z has given words a whole new meaning! Here are TWO Gen Z words that made the Cambridge/Oxford Dictionary in 2022 Sus – used as a synonym of suspicious or suspect, to give the impression that someone is acting

Trends 88
article thumbnail

3 ways to use PR to guide business development

Agility PR Solutions

Public relation is an essential component of business management, but most often, it’s used as a way to improve the brand’s reputation and overall perception. Very rarely do business owners consider how PR can also be used to help guide their business’s direction. Companies will use PR to change tracks if there is a scandal […] The post 3 ways to use PR to guide business development appeared first on Agility PR Solutions.

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Movie Ticket Madness:  Should Choice Seats Cost More?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you need to get away from others for a little alone time, there’s a place you can go: the first few rows of a movie theater. Soon, however, those neck-wrenching seats may be occupied as the nation’s largest movie theater chain implements premium pricing for its cinemas’ more coveted seating.

article thumbnail

Tesla, Ford, and Toyota EVs are generating the most public interest in 2023

NewsWhip

The 20s are without doubt the decade of electric vehicles going mainstream. Different brands are at different stages of their electric vehicle journey, but the fact of the matter is that, globally, automobile companies are doing everything they can to break into this space. Even President Biden is committed to these environmentally-friendly innovations, granting $2.5 billion in grants towards the construction of EV charging situations in order to reduce national greenhouse gas emissions by 50%–

article thumbnail

Your personal AI assistant in PR technology

Presspage

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better.

article thumbnail

3 reasons project managers are essential to your brand’s PR team

Agility PR Solutions

It is well known that public relations is a critical component of your brand as it can build trust with your target audience. PR is said to be 90 percent more effective than direct advertising, and can ultimately bolster your marketing efforts. For small businesses, a great PR campaign can not only rouse awareness about […] The post 3 reasons project managers are essential to your brand’s PR team appeared first on Agility PR Solutions.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

As Customer Complaints and Uncivility Rise, a Sincere Apology Helps

PRSay

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. P. Carey School of Business finds. According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020).

Survey 78
article thumbnail

Coffee with a Journalist: Ray Wong, Inverse

OnePitch

Ray Wong is the deputy editor of reviews & guides at Inverse. Ray covers consumer technology including product reviews and investigating AI technology, with the aim to uncover the larger story. You can also follow him on Twitter and LinkedIn.

article thumbnail

The Altruism Advantage: How Helping Others Can Help Your Business

Stern + Associates

“I learned that courage is not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” – Nelson Mandela How do we understand what other people think and feel, and what drives us to help, rather than harm, them? For centuries, humans have sought to understand what motivates some people to perform selfless acts ­– such as donating organs to strangers or helping someone escape a burning building – even at the expense of their o