ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day.
Ronn Torossian
FEBRUARY 5, 2024
In today’s digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. With countless channels and metrics, it’s crucial to identify the key performance indicators (KPIs) that truly matter. These guiding lights illuminate the path to building brand awareness, fostering engagement, and ultimately, driving business success.
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The Resolution Blog
FEBRUARY 7, 2024
In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.
Agility PR Solutions
FEBRUARY 7, 2024
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators. The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
FEBRUARY 7, 2024
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
FEBRUARY 6, 2024
Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.
Agility PR Solutions
FEBRUARY 6, 2024
A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google’s parent company, Alphabet, announced laying off 12,000 roles, Google employees shared different stories: perks cut, people leaving, and young […] The post HR and PR: 7 ways to make them work together for your business appeared first on Agility PR Solutions.
Prowly
FEBRUARY 9, 2024
You’ve spent days writing the perfect press release and coming up with a way to make your story more attractive to journalists and writers. And once the writing ends, there’s even more work to be done – promoting that press release. To make sure you get the maximum impact from your press releases, there are […] The post How to Promote a Press Release in 10 Easy Ways appeared first on Prowly Blog.
Ronn Torossian
FEBRUARY 4, 2024
Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful. Embracing digital transformation Traditional brands must embrace digital transformation to stay relevant. This means integrating digital technologies across all areas of the […] The post Strategies for Traditional Brands to Thrive in the Modern Marke
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Presspage
FEBRUARY 8, 2024
Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases.
Agility PR Solutions
FEBRUARY 5, 2024
For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at the same time, knowing how well you are performing is crucial […] The post Reach vs. impressions: Which metric is more important to track?
Prowly
FEBRUARY 7, 2024
Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. When customers become advocates, their authentic, enthusiastic endorsements can resonate far more compellingly than traditional advertising.
Ronn Torossian
FEBRUARY 4, 2024
AI is transforming various fields, including the defense industry. Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. AI is playing a crucial role in advancing defense capabilities. Autonomous systems and robotics AI in defense systems is being used for autonomous systems and robotics. Unmanned vehicles, drones, and ground-based robots […] The post How AI is Advancing Defense Technology appeared first on.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
FEBRUARY 5, 2024
Happy #MediaMonday! This feature comes to us from Lee Shappell, the current editor of the Tempe Tribune, the city’s original newspaper that made its return to print and online over the weekend. Meet Lee and learn more about his experiences in the media and return to the Tempe Tribune in this post.
Agility PR Solutions
FEBRUARY 8, 2024
As we know, most business leaders are embracing generative AI in the workplace for the productivity boost, but new research from professional services firm Accenture reveals an urgent need for those leaders to look beyond how generative AI affects specific tasks and roles and, instead, start to scale gen AI by redesigning processes, as well […] The post Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers
Prowly
FEBRUARY 6, 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […] The post How to Increase Email Open Rates (Even if You’ve Already Sent It Out) appeared first on Prowly Blog.
Sword and the Script
FEBRUARY 6, 2024
Revving up the content engine takes some work. You are going to strike out. You are going to walk. But you’ll also wind up with a few home runs. That’s what people will remember. There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Typically, this is couched under a mantra of “less is more.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Mindful Marketing
FEBRUARY 4, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some states have turned to wisecracking signage to engage drivers with traffic messages, but not everyone is laughing.
Agility PR Solutions
FEBRUARY 8, 2024
In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk of the traffic last month, but we […] The post ICYMI: Bulldog’s Top 10 most popular posts in January appeared first on Agility PR Solutions.
Prowly
FEBRUARY 5, 2024
Press releases are usually all about writing. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog.
Steve Barrett on PR
FEBRUARY 6, 2024
PRWeek has put together a package of content that profiles all the latest wisdom, creativity, influencers and technology to help PR pros inform their future practice.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Medianet Australia
FEBRUARY 5, 2024
Generative AI was a major focus of the 2024 Medianet Australian Media Landscape Report released today - with a sense of journalists being highly concerned about what it could mean for the quality of their work and their livelihoods.
Agility PR Solutions
FEBRUARY 7, 2024
No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new audiences—and new potential customers—you need to get your company to […] The post 4 ways the right PR strategy can help you access your target audience appeared first on Agility PR Solutions.
Institute for Public Relations
FEBRUARY 4, 2024
IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. John Harold Johnson was born on Jan. 19, 1918, in Arkansas City, Arkansas.
HMA Public Relations
FEBRUARY 8, 2024
From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
FEBRUARY 9, 2024
Forget the sterile dentist’s office and blindingly white smiles. Holistic oral care isn’t about wielding drills and wielding fluoride as weapons. It’s about tending to each element of oral health and cultivating a smile that radiates from within. Holistic dentistry and care isn’t a linear path. It’s a collaboration, blending ancient wisdom, modern tools, and everyone’s unique journey.
Agility PR Solutions
FEBRUARY 6, 2024
The contemporary workplace is characterized by its rapid adaptation and response to technological advances. As teams become increasingly diverse and dispersed, the demand for tools and strategies to streamline communication and collaboration has never been higher. This article explores the transformative role of smart solutions in enhancing workplace efficiency.
Mark My Words
FEBRUARY 8, 2024
Navigating public challenges and conflicts requires a pragmatic mindset, especially in the spotlight. I’ve witnessed the power of practical solutions and compromise in my 40-year career in the media and public relations industry. Like any of us, even those in the public eye, we sometimes find ourselves entangled in prolonged disputes. Embracing pragmatism means prioritising resolution over ego and being open to compromise.
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