Sat.Feb 03, 2024 - Fri.Feb 09, 2024

article thumbnail

What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day.

article thumbnail

The Most Important KPIs to Consider in Corporate Communications

Ronn Torossian

In today’s digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. With countless channels and metrics, it’s crucial to identify the key performance indicators (KPIs) that truly matter. These guiding lights illuminate the path to building brand awareness, fostering engagement, and ultimately, driving business success.

Corporate 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to prove PR value in 2024

The Resolution Blog

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

How To 209
article thumbnail

Unleash Your Narrative Potential: 3 Ways to Find Great Stories to Tell

PRSay

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster. Save $100 with coupon code PRSA24. There has never been a better time to tell stories.

Writing 195
article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more

Agility PR Solutions

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators. The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility

Study 193

More Trending

article thumbnail

Unleashing Your Potential: The Entrepreneurial Journey with Colleen Biggs

PR for Anyone

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

Community 130
article thumbnail

PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.

article thumbnail

HR and PR: 7 ways to make them work together for your business

Agility PR Solutions

A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google’s parent company, Alphabet, announced laying off 12,000 roles, Google employees shared different stories: perks cut, people leaving, and young […] The post HR and PR: 7 ways to make them work together for your business appeared first on Agility PR Solutions.

Google 180
article thumbnail

Strategies for Traditional Brands to Thrive in the Modern Market Landscape

Ronn Torossian

Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful. Embracing digital transformation Traditional brands must embrace digital transformation to stay relevant. This means integrating digital technologies across all areas of the […] The post Strategies for Traditional Brands to Thrive in the Modern Marke

Strategy 195
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Unleashing Your Potential: The Entrepreneurial Journey with Colleen Biggs

PR for Anyone

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

YouTube 130
article thumbnail

How to Promote a Press Release in 10 Easy Ways

Prowly

You’ve spent days writing the perfect press release and coming up with a way to make your story more attractive to journalists and writers. And once the writing ends, there’s even more work to be done – promoting that press release. To make sure you get the maximum impact from your press releases, there are […] The post How to Promote a Press Release in 10 Easy Ways appeared first on Prowly Blog.

How To 104
article thumbnail

Reach vs. impressions: Which metric is more important to track?

Agility PR Solutions

For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at the same time, knowing how well you are performing is crucial […] The post Reach vs. impressions: Which metric is more important to track?

article thumbnail

How AI is Advancing Defense Technology

Ronn Torossian

AI is transforming various fields, including the defense industry. Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. AI is playing a crucial role in advancing defense capabilities. Autonomous systems and robotics AI in defense systems is being used for autonomous systems and robotics. Unmanned vehicles, drones, and ground-based robots […] The post How AI is Advancing Defense Technology appeared first on.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases.

Report 109
article thumbnail

How Can Social Media Listening Increase Customer Advocacy?

Prowly

Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. When customers become advocates, their authentic, enthusiastic endorsements can resonate far more compellingly than traditional advertising.

article thumbnail

Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers

Agility PR Solutions

As we know, most business leaders are embracing generative AI in the workplace for the productivity boost, but new research from professional services firm Accenture reveals an urgent need for those leaders to look beyond how generative AI affects specific tasks and roles and, instead, start to scale gen AI by redesigning processes, as well […] The post Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers

Trends 176
article thumbnail

#MediaMonday – Lee Shappell

HMA Public Relations

Happy #MediaMonday! This feature comes to us from Lee Shappell, the current editor of the Tempe Tribune, the city’s original newspaper that made its return to print and online over the weekend. Meet Lee and learn more about his experiences in the media and return to the Tempe Tribune in this post.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

A short, simple and specific case for more content, not less

Sword and the Script

Revving up the content engine takes some work. You are going to strike out. You are going to walk. But you’ll also wind up with a few home runs. That’s what people will remember. There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Typically, this is couched under a mantra of “less is more.

B2B 91
article thumbnail

How to Increase Email Open Rates (Even if You’ve Already Sent It Out)

Prowly

Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […] The post How to Increase Email Open Rates (Even if You’ve Already Sent It Out) appeared first on Prowly Blog.

How To 104
article thumbnail

4 ways the right PR strategy can help you access your target audience

Agility PR Solutions

No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new audiences—and new potential customers—you need to get your company to […] The post 4 ways the right PR strategy can help you access your target audience appeared first on Agility PR Solutions.

Strategy 176
article thumbnail

Should Highway Signs be Hilarious?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some states have turned to wisecracking signage to engage drivers with traffic messages, but not everyone is laughing.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

The 2024 Media Landscape Report is here

Medianet Australia

Generative AI was a major focus of the 2024 Medianet Australian Media Landscape Report released today - with a sense of journalists being highly concerned about what it could mean for the quality of their work and their livelihoods.

Report 98
article thumbnail

How to Design a Press Release (w/ Tips & Examples)

Prowly

Press releases are usually all about writing. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog.

Examples 104
article thumbnail

ICYMI: Bulldog’s Top 10 most popular posts in January

Agility PR Solutions

In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk of the traffic last month, but we […] The post ICYMI: Bulldog’s Top 10 most popular posts in January appeared first on Agility PR Solutions.

Publicity 176
article thumbnail

Everything you need to know about AI and communications

Steve Barrett on PR

PRWeek has put together a package of content that profiles all the latest wisdom, creativity, influencers and technology to help PR pros inform their future practice.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

What Is Trending in PR Today?

HMA Public Relations

From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.

Trends 90
article thumbnail

A Modern Approach to Holistic Oral Care

5W PR

Forget the sterile dentist’s office and blindingly white smiles. Holistic oral care isn’t about wielding drills and wielding fluoride as weapons. It’s about tending to each element of oral health and cultivating a smile that radiates from within. Holistic dentistry and care isn’t a linear path. It’s a collaboration, blending ancient wisdom, modern tools, and everyone’s unique journey.

article thumbnail

9 ways to use AI tools to improve your brand performance

Agility PR Solutions

AI is the driving force behind the latest rapid growth in the world of marketing. It allows businesses to boost their ROI, personalize their content, and understand their target audience better. Here are 9 ways you can use them to improve your brand performance. Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions.

Tools 172