Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients.
Ronn Torossian
JANUARY 24, 2022
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The outlet had asked its audience a question about a documentary that painted SeaWorld in a negative light, titled […]. The post Ignoring Criticism and a Damaging Reputation appeared first on.
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ImPRessions - Crenshaw Communications
JANUARY 27, 2022
PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. While those in PR are more than happy to explain what our unique vocabulary means, there are certain phrases that should be eliminated.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrase
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.
Agility PR Solutions
JANUARY 26, 2022
In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. You can be as charismatic, canny, and charming as you like, but that talent […]. The post 11 all-too-common public mistakes made by people without media training appeared first on Agility PR Solutions.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Prowly
JANUARY 24, 2022
Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […]. The post How to Use Your Company’s C-Suite to Get Featured in the Media appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrases t
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.
Agility PR Solutions
JANUARY 26, 2022
If you own your own business or hold a position that is responsible for making the business stand out against competitors, you probably already know this can be a tough job. Even if you are very personable and good with people, you will learn that it takes more than that to effectively relate to the […]. The post 5 public relations strategies to try in the new year appeared first on Agility PR Solutions.
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular. Journalist and news presenter Ros Atkins has pioneered the … © Stuart Bruce - 10 great viral news explainer tips for PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
JANUARY 27, 2022
I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! But sadly, the pandemic is still with us. So, this year, like last, I chose to present virtually. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country.
Garrett Public Relations
JANUARY 22, 2022
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […]. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Agility PR Solutions
JANUARY 25, 2022
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional space to a primarily online model. However, the PR industry wasn’t prepared for […].
NewsWhip
JANUARY 27, 2022
Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the word. . Overall, however, online engagement to Veganuary content has actually decreased in the last couple of years. .
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
JANUARY 28, 2022
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.
PR Fuel
JANUARY 24, 2022
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty.
Agility PR Solutions
JANUARY 24, 2022
Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image. Not every brand, however, can afford to have a very close association with journalists, especially […].
Mindful Marketing
JANUARY 28, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing With Super Bowl LVI fast approaching, it’s a good time to analyze the officiating that’s caused so much controversy this football season. Surprisingly, the complaints haven’t been about referees throwing flags for excessive physical contact but for unnecessary psychological confrontation.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
NewsWhip
JANUARY 27, 2022
To help you keep your entire team up to date with insights from NewsWhip Spike Alerts, we have introduced the ability to add up to 10 of your teammates email addresses to any of your email alerts in NewsWhip Spike. As we see the role of communications expand across global brands, we’re also seeing the need to quickly get information to stakeholders that aren’t always in NewsWhip Spike.
Presspage
JANUARY 24, 2022
We are thrilled to announce our inaugural Advisory Board which brings together an experienced and diverse group of business leaders, with a shared passion and commitment for transforming the way corporate communications work. Each member of the Advisory Board is a highly regarded expert in their field of knowledge and provides critical insight, new and fresh ideas to the challenges we face as well as network access to support us in our ambition of becoming the platform of work for corporate comm
Agility PR Solutions
JANUARY 26, 2022
This type of marketing provides different fulfillment channels for the consumers’ convenience. This involves in-store, e-commerce, or the combination of both. This involves the integration of branding and messaging both online and offline. This technique heavily relies on good, meaningful, and streamlined content across all selling channels. When you have multiple selling platforms, providing and […].
HMA Public Relations
JANUARY 27, 2022
Landing pages are the perfect addition to your next PR campaign. Find out the purpose of the landing page and what you should be including in yours with Justin Liggin.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently - Strategy
JANUARY 24, 2022
I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC. A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants.
Presspage
JANUARY 24, 2022
We are thrilled to announce our inaugural Advisory Board which brings together an experienced and diverse group of business leaders, with a shared passion and commitment for transforming the way corporate communications work. Each member of the Advisory Board is a highly regarded expert in their field of knowledge and provides critical insight, new and fresh ideas to the challenges we face as well as network access to support us in our ambition of becoming the platform of work for corporate comm
Agility PR Solutions
JANUARY 26, 2022
Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends for the year ahead. The firm’s third annual State of Influencer Marketing 2022 report analyzes Instagram influencers’ accounts […].
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