Cision

MAY 25, 2016

Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefi

Communications 227

Communications Brand Branding Groups 227

Onclusive

MAY 25, 2016

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence. In honor of school years ending, but in light of the fact that education […].

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Publicity Education Industry Marketing 199

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 million hours of podcasts per day, according to Edison Research.

Social Media 190

Social Media Community Measurement Media 190

Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. When working with clients to develop a scalable crisis management program, their governance structure is one of the first things I focus on developing.

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Crisis Management Crisis Government How To 176

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

MAY 24, 2016

Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they do business with you. But your communication alone won’t always convince them your brand can deliver on its promises. So how can you build trust and gain credibility in your industry? You need to become a thought leader. Becoming a thought leader takes time and a targeted strategy.

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Measurement Leadership Pitching Brand 222

ReimaginePR

MAY 23, 2016

I’m sure at some point in your life, you were the victim of an unfortunate infomercial. No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada.

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Storytelling Brand Branding Television 159

ImPRessions - Crenshaw Communications

MAY 26, 2016

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. Looking too far ahead can be daunting, so here we consider what the next 10 years will bring.

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Publicity Viral Creativity Media 136

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Find Industry Influencers. Sometimes your efforts alone aren’t enough to really boost awareness of your brand.

Social Media 216

Social Media Media Brand Branding 216

Steve Barrett on PR

MAY 27, 2016

Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.

Viral 98

Viral Social Media Communications Media 98

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In his latest book, Content, Inc., the godfather of content marketing Joe Pullizzi paints a compelling evolutionary picture of channel growth in the second chapter (you can find my review of his prievious b

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Social Media Media Marketing Content Marketing 94

ImPRessions - Crenshaw Communications

MAY 24, 2016

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to media contacts, a room full of potential investors, or prospective customers.

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Publicity Media Pitching Interviews 136

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up? We turned to the top arts and entertainment editors at the Los Angeles Times for answers.

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Pitching Social Media Film Media 211

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I didn’t cut my teeth at Spong. I didn’t work my way up from intern to VP at Weber. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. Paul, and Beehive–a PR shop in St. Paul). And I can tell you this: The agency billing model is broken.

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Agency Ethics Writing System 87

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

The Stalwart Blog

MAY 27, 2016

Ever heard of the five P’s? No, not those fundamentals you learned in marketing class , but these: Proper Planning Prevents Poor Performance. I’ve found that those five words can be applicable to pretty much anything in life. However, I feel they are particularly valuable when it comes to video production. . On a basic level, one may think that the quality of a video project is dependent on the quality of the production itself, or what’s captured on camera — what you see is what you get.

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Video Case Study Film Guidelines 84

MaccaPR

MAY 23, 2016

I've been immersed in the life sciences ever since I was around 10 years old – first partaking in homemade science experiments in my bedroom and then extracting DNA from ticks in my dad's microbiology laboratory during the summer. After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee.

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Conference Marketing Social Media Healthcare 80

Cision

MAY 23, 2016

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a curious response: “Who’s Drake?” My wife told them that Drake was a singer that dated Rihanna, another guest told them that Drake was the fellow that was dating Serena Williams during the Western and Southern Open last year, and I told them that Drake was the fellow who had issues with Meek Mill.

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Communications Television Social Media Study 206

PR News

MAY 23, 2016

Portraits in the hallway. Your team. Resumes. The About Us page on your website. When you look closely at the things and people you’re surrounded by every day at work, do you get the sense that maybe you need to call shenanigans? Are all the portraits hanging in the company lobby of male leaders? Do… Continued. The post Look Around You: What Don’t You See?

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Blogging Company Media Relations Internal 76

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Shift Communications

MAY 25, 2016

Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities. This might include things you have never done before, which can be at little scary – especially if you’re shy like me and not too confident talking to strangers on behalf of a client. Lucky for you, I’ve done my fair share of flyer-ing during my time as a SHIFTern.

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Agency Publicity Brand Branding 68

Beyond PR

MAY 26, 2016

There are a lot of things to consider when getting your news release or content ready for promotion. However, even after you and your colleagues run through the checklist and double-check distribution details, you’re not done. “Communicators must figure out how to tell the larger story of their brands or products in a way that connects emotionally with their audience and inspires them to act,” writes the author of our white paper Driving Credibility & Success for Your Brand: How to Earn More

Brand 0

Brand Branding Media Writing 0

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious touch of divine inspiration separates the two, the answer is actually pretty simple. Delightful content is content that knows its audience. It’s content that understands what its audience expects – and then delivers a relevant and helpful message that goes above and beyond that expectation.

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Social Media Content Marketing Analytics Agency 200

Reputation Us

MAY 25, 2016

Since these abbreviations are both Latin, let’s ensure we are not speaking Greek. The Latin phrase “id est,” means “that is,” and can be abbreviated “i.e.,” (not “t.i.”) to further explain something. The abbreviation of “exempli gratia,” meaning “for example” is useful when you want to provide a few examples of something, but not a complete list. Here are a couple examples: > In Portland, we often improve our belongings with specific, decorations; i.e. , we put a bird on it. > Portland h

Examples 60

Examples Publicity Communications Tools 60

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Mark My Words

MAY 25, 2016

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: [link].

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Media 60

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Although similar in many ways, there is a fine difference which is important to understand.

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SEO Engineering Social Media Pitching 75

Cision

MAY 27, 2016

Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. Do you? If you’re unable to map your social efforts back to the bottom line, your likes, favorites and shares will never be taken seriously. You need to show how your social strategy impacts your business to show executives and stakeholders its value.

Measurement 168

Measurement Social Media Strategy Tools 168

Stern + Associates

MAY 27, 2016

In this new era of digital public relations, PR and communications pros are just starting to get acquainted with its possibilities and best practices. The post 5 Things You Should Know About Digital Public Relations appeared first on Stern Strategy Group.

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Publicity Communications Strategy Groups 63

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Mark My Words

MAY 23, 2016

Louis Van Gaal reportedly first heard of his sacking from his wife after she’d seen the BBC breaking news alert. Harsh stuff. Despite the FA cup win there clearly was no love lost between the Dutchman and the Glazer family. As the bungled leaking of Van Gaal’s sacking showed –first he was out, then he wasn’t, then he definitely was- the club’s PR is stuck in the dark ages.

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Reputation Communications Media Conference 60

Beyond PR

MAY 25, 2016

Today, I’m rocking one sock at work. And not just because of my long-running trials finding the matching one. It’s because I support the National Center for Missing and Exploited Children (NCMEC), and they found a way to get me involved. In honor of today’s National Missing Children’s Day, NCMEC is currently working on their #RockOneSock campaign, which found its way to me organically in my social network.

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Nonprofit Case Study Social Media Video 74

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Will you adapt to the evolving landscape or let competitors lead the way? If you don’t have accurate data or know how to analyze it, you’ll fail to grasp which campaigns have the most impact on your audience.

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Measurement Data Survey Social Media 168