Onclusive

MAY 25, 2016

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence. In honor of school years ending, but in light of the fact that education […]. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education

Publicity 179

Publicity Education Marketing Industry 179

PR Expanded

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 million hours of podcasts per day, according to Edison Research. But, is podcasting right for everyone? Will you capture your audience’s attention so that they become your loyal podcast fans?

Energy 172

Energy Community Mobile Resources 172

B2B PR Sense

MAY 27, 2016

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning. In this post, we'll examine three way you can extend the life of your PR campaign by using: Your email in various ways. Social Media. PR Campaign Tip #1: Make Use of Newsletters.

B2B 160

B2B eBook LinkedIn Social Media 160

Ronn Torossian

MAY 25, 2016

Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.

Corporate 150

Corporate How To System Social Media 150

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

ReimaginePR

MAY 23, 2016

I’m sure at some point in your life, you were the victim of an unfortunate infomercial. No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do.

Comparison 146

Comparison Television Case Study Print 146

ImPRessions - Crenshaw Communications

MAY 26, 2016

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. Looking too far ahead can be daunting, so here we consider what the next 10 years will bring. Nuts and bolts won’t change.

Viral 126

Viral Creativity Mobile Data 126

Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. When working with clients to develop a scalable crisis management program, their governance structure is one of the first things I focus on developing.

Government 150

Government Crisis Management Crisis Groups 150

PR Daily

MAY 26, 2016

Corporate 95

Corporate 95

Cision

MAY 24, 2016

Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they do business with you. But your communication alone won’t always convince them your brand can deliver on its promises. So how can you build trust and gain credibility in your industry? You need to become a thought leader. Becoming a thought leader takes time and a targeted strategy.

Leadership 188

Leadership Measurement Pitching Software 188

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ImPRessions - Crenshaw Communications

MAY 24, 2016

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to media contacts, a room full of potential investors, or prospective customers. Here are our tips for perfecting your public relations messaging.

B2B 126

B2B Interviews Pitching Company 126

Social PR Chat

MAY 26, 2016

When option A does not work, then you have to kick the sh*it out of option B. That’s the sage advice Facebook’s COO (and one of the most inspiring, respected woman in digital) Sheryl Sandberg gave to the UC Berkeley graduating class of 2016 in a moving speech from the heart. Rather than focus on how to find success, Sandberg shared her own real-life tips on how to recover from the depths of despair and why life’s difficult moments makes us stronger in the long run.

Engineering 92

Engineering Social Media How To Facebook 92

PR Daily

MAY 26, 2016

Journalists often are the first to break stories and distribute their content online. If you ask any top journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal. Studies show that news is shared on Twitter before other social media channels—including Facebook—and often before many TV and radio news networks. Without the right Twitter tools, it’s easy to get lost in the noise and miss opportunities amid the platform’s vast pool of activity.

Tools 95

Tools Social Media Twitter Radio 95

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Find Industry Influencers. Sometimes your efforts alone aren’t enough to really boost awareness of your brand. That’s when you call in the big guns: influencers in your industry.

Social Media 184

Social Media Knowledge Base Tools Brand 184

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In his latest book, Content, Inc.,

Social Media 82

Social Media Marketing Radio Television 82

The Stalwart Blog

MAY 27, 2016

Ever heard of the five P’s? No, not those fundamentals you learned in marketing class , but these: Proper Planning Prevents Poor Performance. I’ve found that those five words can be applicable to pretty much anything in life. However, I feel they are particularly valuable when it comes to video production. . On a basic level, one may think that the quality of a video project is dependent on the quality of the production itself, or what’s captured on camera — what you see is what you get.

Video 76

Video Film Guidelines Fashion 76

PR Daily

MAY 26, 2016

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. Newbies make several fatal mistakes that can cause you to wonder why anyone recommended publishing press releases in the first place. Not to worry; they’re all 100 percent remediable with the solutions I provide below: 1. Your headline isn’t interesting enough to get clicks. For some reason, a lot of people think press release headlines should be stiff and robotic. Not so.

Pitching 95

Pitching Writing Measurement Social Media 95

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up? We turned to the top arts and entertainment editors at the Los Angeles Times for answers.

Pitching 180

Pitching Film Print Viral 180

B2B PR Sense

MAY 24, 2016

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog. How to use it to promote your press. How to use your blog to run a lead campaign based on your recent press. Why You Should Have a B2B Blog.

B2B 136

B2B Blogging eBook How To 136

PR News

MAY 23, 2016

Portraits in the hallway. Your team. Resumes. The About Us page on your website. When you look closely at the things and people you’re surrounded by every day at work, do you get the sense that maybe you need to call shenanigans? Are all the portraits hanging in the company lobby of male leaders? Do… Continued. The post Look Around You: What Don’t You See? appeared first on PR News Blog. Internal Communication Media Relations Staffing and Management

Blogging 67

Blogging Company Internal International 67

PR Daily

MAY 27, 2016

Startup culture is confounding. The instant startup owners think they’re out of the woods, they realize there’s still a long way to go. In such a scenario, anything that aids business success would be welcome. Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. And the results are well worth it. Further, it helps if you’re prepared for the challenges that lie ahead. The top challenges that startups face: 1. Find your target audience.

Digital PR 95

Digital PR SEO Case Study Technology 95

Cision

MAY 23, 2016

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a curious response: “Who’s Drake?” ” My wife told them that Drake was a singer that dated Rihanna, another guest told them that Drake was the fellow that was dating Serena Williams during the Western and Southern Open last year, and I told them that Drake was the fellow who had issues with Meek Mill.

Communications 177

Communications Television Transportation Study 177

Shift Communications

MAY 25, 2016

Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities. This might include things you have never done before, which can be at little scary – especially if you’re shy like me and not too confident talking to strangers on behalf of a client. Lucky for you, I’ve done my fair share of flyer-ing during my time as a SHIFTern.

Internal 64

Internal International Creativity Agency 64

Doctor Spin

MAY 25, 2016

Why do people follow other people? Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people to follow? What most businesses are forgetting about their followers is that there’s an important time displacement : People follow other people (present) as an act of faith (future) based on trust (past). Or, in another way of putting it: There’s an invisible contract between the influencer and the follower.

Community 63

Community Examples Brand Branding 63

PR Daily

MAY 25, 2016

PR veterans amass wisdom over the years if they pay attention to the lessons all around them. For younger communicators and graduates embarking on a career in the PR industry, these insights can help you navigate the sometimes-bumpy road of media relations, campaigns and networking events. Make sure your seatbelts are fastened and your seat backs and tray tables are in their full upright position.

Newspapers 96

Newspapers Reputation Meeting Training 96

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious touch of divine inspiration separates the two, the answer is actually pretty simple. Delightful content is content that knows its audience. It’s content that understands what its audience expects – and then delivers a relevant and helpful message that goes above and beyond that expectation.

Analytics 173

Analytics Energy Data Google 173

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Although similar in many ways, there is a fine difference which is important to understand. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion.

SEO 63

SEO Engineering Pitching Creativity 63

Doctor Spin

MAY 23, 2016

This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing. With limited resources, new ventures must focus their marketing efforts. Growth hackers are wisely targeting one ‘low-hanging fruit’ after another to maximize momentum. Entrepreneurs are building their MVPs (minimum viable products), testing for product/market fit, and when they have it, they scale using various growth tactics.

Exercises 63

Exercises Customer Service Resources Course 63

PR Daily

MAY 24, 2016

Most corporate writing is full of weak, meaningless verbs. Consider “implement,” “leverage,” “disseminate,” “promulgate” and the most impotent verb of them all, “utilize.”. Like many PR Daily readers, I’ve spent much of my career translating corporate-speak into clear, comprehensible English. I’ve changed “utilize” to “use” more times than I can count.

Corporate 96

Corporate Course Examples Writing 96

Cision

MAY 27, 2016

Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. Do you? If you’re unable to map your social efforts back to the bottom line, your likes, favorites and shares will never be taken seriously. You need to show how your social strategy impacts your business to show executives and stakeholders its value. Is your measurement strategy missing the mark? You may be making one of these three mistakes: 1.

Measurement 152

Measurement Software Tools Analytics 152

Beyond PR

MAY 25, 2016

Today, I’m rocking one sock at work. And not just because of my long-running trials finding the matching one. It’s because I support the National Center for Missing and Exploited Children (NCMEC), and they found a way to get me involved. In honor of today’s National Missing Children’s Day, NCMEC is currently working on their #RockOneSock campaign, which found its way to me organically in my social network.

Nonprofit 63

Nonprofit Case Study Enterprise YouTube 63

TrendKite

MAY 23, 2016

Before the rise of digital marketing and content distribution, the jobs of marketers and PR professionals were usually quite distinct. Marketers focused on customer acquisition, primarily through paid advertising, while PR pros focused on getting earned media with tools like press releases and direct media outreach. PR Strategy

Advertising 62

Advertising Advertising Tools Media 62