Cision

MAY 25, 2016

Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value.

Enterprise 247

Enterprise Policies Groups Communications 247

PR Expanded

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners.

Energy 239

Energy Community Mobile Resources 239

Onclusive

MAY 25, 2016

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence.

Publicity 235

Publicity Education Industry Marketing 235

ReimaginePR

MAY 23, 2016

I’m sure at some point in your life, you were the victim of an unfortunate infomercial.

Storytelling 190

Storytelling Comparison Television Case Study 190

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

Cision

MAY 24, 2016

Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they do business with you. But your communication alone won’t always convince them your brand can deliver on its promises. So how can you build trust and gain credibility in your industry?

Leadership 235

Leadership Measurement Pitching Software 235

ImPRessions - Crenshaw Communications

MAY 26, 2016

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound.

Viral 170

Viral Creativity Data Mobile 170

Ronn Torossian

MAY 25, 2016

Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.

Corporate 150

Corporate How To System Social Media 150

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Find Industry Influencers.

Social Media 222

Social Media Media Knowledge Base Tools 222

B2B PR Sense

MAY 24, 2016

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press.

B2B 166

B2B Blogging How To eBook 166

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

ImPRessions - Crenshaw Communications

MAY 24, 2016

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format.

B2B 170

B2B Interviews Pitching Company 170

Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process.

Government 195

Government Crisis Management Crisis Groups 195

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up?

Pitching 213

Pitching Film Print Viral 213

PR Daily

MAY 26, 2016

Journalists often are the first to break stories and distribute their content online. If you ask any top journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal.

Tools 124

Tools Social Media Twitter Radio 124

Social PR Chat

MAY 26, 2016

When option A does not work, then you have to kick the sh*it out of option B. That’s the sage advice Facebook’s COO (and one of the most inspiring, respected woman in digital) Sheryl Sandberg gave to the UC Berkeley graduating class of 2016 in a moving speech from the heart.

How To 119

How To Engineering Social Media Facebook 119

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels.

Social Media 105

Social Media Marketing Media Radio 105

Cision

MAY 23, 2016

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a curious response: “Who’s Drake?”

Communications 206

Communications Television Transportation Study 206

PR Daily

MAY 27, 2016

Startup culture is confounding. The instant startup owners think they’re out of the woods, they realize there’s still a long way to go. In such a scenario, anything that aids business success would be welcome. Digital PR can be such an aid.

Digital PR 124

Digital PR SEO Case Study Technology 124

The Stalwart Blog

MAY 27, 2016

Ever heard of the five P’s? No, not those fundamentals you learned in marketing class , but these: Proper Planning Prevents Poor Performance. I’ve found that those five words can be applicable to pretty much anything in life.

Video 98

Video Guidelines Film Fashion 98

Reputation Us

MAY 23, 2016

I’ve said it before, and I’ll probably keep saying it – we are a visual species. For PR pros, this means adding images and graphics to enhance our storytelling. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors?

Storytelling 98

Storytelling Infographics Tools Communications 98

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious touch of divine inspiration separates the two, the answer is actually pretty simple. Delightful content is content that knows its audience.

Energy 197

Energy Analytics Data Google 197

PR Daily

MAY 24, 2016

To stay relevant, PR pros must evolve and address new challenges and developments. The profession requires an ongoing adoption of new tools and understanding, strategies and perspectives.

Reputation 124

Reputation Energy Government Advertising 124

Shift Communications

MAY 25, 2016

Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities.

Internal 83

Internal International Creativity Consumer 83

Doctor Spin

MAY 25, 2016

Why do people follow other people? Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people to follow?

Community 83

Community Examples Brand Branding 83

Cision

MAY 27, 2016

Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. Do you? If you’re unable to map your social efforts back to the bottom line, your likes, favorites and shares will never be taken seriously.

Measurement 170

Measurement Software Tools Analytics 170

PR Daily

MAY 24, 2016

Since Twitter began, social media managers have worked tirelessly to condense their messages. Over the years, the platform’s infamously short 140-character limit has been a burden for many, especially when including long user names or links in tweets.

Twitter 124

Twitter Guidelines Policies Instagram 124

TrendKite

MAY 23, 2016

Before the rise of digital marketing and content distribution, the jobs of marketers and PR professionals were usually quite distinct.

Advertising 81

Advertising Advertising Tools Media 81

Doctor Spin

MAY 23, 2016

This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing. With limited resources, new ventures must focus their marketing efforts.

Exercises 83

Exercises Customer Service Resources Course 83

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. So how can you get them to pay attention and listen to you? Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed.

Financial 170

Financial Brand Branding Infographics 170

PR Daily

MAY 24, 2016

The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property. So, it’s essential that Michał Nowak, owner of RentInSingapore.com.sg , stay apprised of changes in the marketplace.

Real Estate 124

Real Estate Brand Branding Tools 124

Prezly

MAY 26, 2016

5 tips for quickly finding PR tools that improve the workflow of your communication team. We’re already almost halfway through 2016. Many of us began the year full of good intentions. Go to the gym more regularly. Eat more healthily. Read more frequently.

Software 78

Software Tools Analysis Communications 78

Reputation Us

MAY 25, 2016

Since these abbreviations are both Latin, let’s ensure we are not speaking Greek. The Latin phrase “id est,” means “that is,” and can be abbreviated “i.e.,” (not “t.i.”) to further explain something.

Examples 78

Examples Tools Communications Publicity 78

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Will you adapt to the evolving landscape or let competitors lead the way?

Measurement 170

Measurement Data Survey Software 170