Expert insights. Personalized for you.
Ever heard of the five P’s? No, not those fundamentals you learned in marketing class , but these: Proper Planning Prevents Poor Performance. I’ve found that those five words can be applicable to pretty much anything in life. MORE
To stay relevant, PR pros must evolve and address new challenges and developments. The profession requires an ongoing adoption of new tools and understanding, strategies and perspectives. MORE
This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing. With limited resources, new ventures must focus their marketing efforts. MORE
When option A does not work, then you have to kick the sh*it out of option B. That’s the sage advice Facebook’s COO (and one of the most inspiring, respected woman in digital) Sheryl Sandberg gave to the UC Berkeley graduating class of 2016 in a moving speech from the heart. MORE
What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious touch of divine inspiration separates the two, the answer is actually pretty simple. Delightful content is content that knows its audience. MORE
A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. MORE
Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. MORE
I’m sure at some point in your life, you were the victim of an unfortunate infomercial. MORE
Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Will you adapt to the evolving landscape or let competitors lead the way? MORE
Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. MORE
Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they do business with you. But your communication alone won’t always convince them your brand can deliver on its promises. So how can you build trust and gain credibility in your industry? MORE
We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a curious response: “Who’s Drake?” MORE
The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property. So, it’s essential that Michał Nowak, owner of RentInSingapore.com.sg , stay apprised of changes in the marketplace. MORE
Today, I’m rocking one sock at work. And not just because of my long-running trials finding the matching one. It’s because I support the National Center for Missing and Exploited Children (NCMEC), and they found a way to get me involved. MORE
Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up? MORE
As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence. MORE
Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. MORE
Why do people follow other people? Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people to follow? MORE
Journalists often are the first to break stories and distribute their content online. If you ask any top journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal. MORE
You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning. MORE
Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. MORE
Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. MORE
It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. MORE
Recent LinkedIn data. show that millennial marketers are taking the platform by storm. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. Two million users hold marketing roles, and 1.2 MORE
It seems that money can buy happiness. “It’s It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. On Thursday, Payne recorded a Facebook Live video that captured viewers’ attention in a massive way. MORE
Startup culture is confounding. The instant startup owners think they’re out of the woods, they realize there’s still a long way to go. In such a scenario, anything that aids business success would be welcome. Digital PR can be such an aid. MORE
Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. Do you? If you’re unable to map your social efforts back to the bottom line, your likes, favorites and shares will never be taken seriously. MORE
Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Find Industry Influencers. MORE
With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. MORE
Before the rise of digital marketing and content distribution, the jobs of marketers and PR professionals were usually quite distinct. MORE
Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities. MORE
Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave. MORE
Onclusive
MAY 25, 2016
As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence.
B2B PR Sense
MAY 27, 2016
You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ReimaginePR
MAY 23, 2016
I’m sure at some point in your life, you were the victim of an unfortunate infomercial.
Cision
MAY 25, 2016
Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
MAY 26, 2016
It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound.
|
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
|
|
Ronn Torossian
MAY 25, 2016
Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.
Cision
MAY 24, 2016
Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they do business with you. But your communication alone won’t always convince them your brand can deliver on its promises. So how can you build trust and gain credibility in your industry?
ImPRessions - Crenshaw Communications
MAY 24, 2016
Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format.
Melissa Agnes
MAY 23, 2016
Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
MAY 26, 2016
Journalists often are the first to break stories and distribute their content online. If you ask any top journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal.
Cision
MAY 25, 2016
Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Find Industry Influencers.
Social PR Chat
MAY 26, 2016
When option A does not work, then you have to kick the sh*it out of option B. That’s the sage advice Facebook’s COO (and one of the most inspiring, respected woman in digital) Sheryl Sandberg gave to the UC Berkeley graduating class of 2016 in a moving speech from the heart.
Sword and the Script
MAY 21, 2016
Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
PR Daily
MAY 27, 2016
Startup culture is confounding. The instant startup owners think they’re out of the woods, they realize there’s still a long way to go. In such a scenario, anything that aids business success would be welcome. Digital PR can be such an aid.
Cision
MAY 24, 2016
Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up?
The Stalwart Blog
MAY 27, 2016
Ever heard of the five P’s? No, not those fundamentals you learned in marketing class , but these: Proper Planning Prevents Poor Performance. I’ve found that those five words can be applicable to pretty much anything in life.
B2B PR Sense
MAY 24, 2016
Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press.
PR Daily
MAY 24, 2016
To stay relevant, PR pros must evolve and address new challenges and developments. The profession requires an ongoing adoption of new tools and understanding, strategies and perspectives.
Cision
MAY 23, 2016
We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a curious response: “Who’s Drake?”
Shift Communications
MAY 25, 2016
Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities.
Doctor Spin
MAY 25, 2016
Why do people follow other people? Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people to follow?
PR Daily
MAY 24, 2016
The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property. So, it’s essential that Michał Nowak, owner of RentInSingapore.com.sg , stay apprised of changes in the marketplace.
Cision
MAY 26, 2016
What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious touch of divine inspiration separates the two, the answer is actually pretty simple. Delightful content is content that knows its audience.
Beyond PR
MAY 24, 2016
A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people.
Doctor Spin
MAY 23, 2016
This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing. With limited resources, new ventures must focus their marketing efforts.
PR Daily
MAY 23, 2016
Recent LinkedIn data. show that millennial marketers are taking the platform by storm. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. Two million users hold marketing roles, and 1.2
Cision
MAY 27, 2016
Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. Do you? If you’re unable to map your social efforts back to the bottom line, your likes, favorites and shares will never be taken seriously.
Beyond PR
MAY 25, 2016
Today, I’m rocking one sock at work. And not just because of my long-running trials finding the matching one. It’s because I support the National Center for Missing and Exploited Children (NCMEC), and they found a way to get me involved.
TrendKite
MAY 23, 2016
Before the rise of digital marketing and content distribution, the jobs of marketers and PR professionals were usually quite distinct.
PR Daily
MAY 23, 2016
It seems that money can buy happiness. “It’s It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. On Thursday, Payne recorded a Facebook Live video that captured viewers’ attention in a massive way.
Cision
MAY 23, 2016
Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Will you adapt to the evolving landscape or let competitors lead the way?
98 
Let's personalize your content