Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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Momentology: 4 PR campaigns that have created lasting impressions in one moment

Agility PR Solutions

Did you know that 7 in 10 PR professionals still struggle with creating content? As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market. Not only are a digitally native audience most likely to engage with quick and catchy videos and […] The post Momentology: 4 PR campaigns that have created lasting impressions in one moment appeared first on Agility PR Solutions.

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Business Wire’s Top 10 Blog Posts of 2023 | Business Wire Blog

Business Wire

What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.

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Changing Content Consumption Trends And What They Mean For PR

ImPRessions - Crenshaw Communications

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else.

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Tips To Sustain Follower Growth

Ronn Torossian

In ͏the ever-expan͏din͏g realm of social me͏dia marketing, sustain͏ing an average follower growth rate is a crucial objective for brands and influencers alike. Achieving consistent and meaningful growth requires a strategic approach that goes beyond mere numbers. Consiste͏nt brand voice Maintain a con͏sistent brand͏ voice across all social media platforms.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Organizing Tips for the New Year

PR for Anyone

I was thrilled to be back on Good Morning Washington to share some fantastic tips on decluttering and organizing as we kick off the new year. If you’re like many of us and find yourself surrounded by holiday remnants, fear not! I’ve got some simple and effective solutions to help you clear the chaos and start the year with a fresh, organized space.

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More Trending

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28+ Online and In-Person Tips On How to Conduct a Good Interview

Prowly

Ever get nervous before doing an interview? Or maybe it’s your first one, and you want to prepare yourself the best you can. Miscommunication, missed opportunities, and results that don’t yield the answers you were hoping for are all common interview mistakes – which you can omit if you know these few rules and tactics. […] The post 28+ Online and In-Person Tips On How to Conduct a Good Interview appeared first on Prowly Blog.

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Minds Worth Meeting Ep 3.1 – Exploring Economic Alternatives with Nick Romeo

Stern + Associates

Economics is inseparable from politics and philosophy, but we don’t have to be prisoners to what are assumed to be inevitable economic laws. As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.” In this episode: Nick discusses how his background in ancient philosophy led him to become an investigative economic jou

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From Broadway Lights to Entrepreneurial Heights: A Journey of Reinvention with Theda Blackwood

PR for Anyone

Theda Blackwood is a self-employed entrepreneur and former actress renowned for her performance as Annie in the Broadway musical. In this episode, Theda takes center stage to recount her remarkable journey of personal reinvention after a successful early career as a child actress. After finding early success in the limelight at the young age of ten, Theda faced the inherent challenges and harsh lessons of the professional world.

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To Disclose or Not to Disclose? That is the AI Question

Institute for Public Relations

This blog is provided by the IPR Digital Media Research Center When should artificial intelligence (AI) use be disclosed? Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose?

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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4 ways to unlock SEO potential with social listening strategies

Agility PR Solutions

SEO has grown beyond the straightforward process of keyword research, on-page optimization, and link building. It now encompasses complex strategies, including social listening. These tactics enable your brand to stay on top of market trends and potential customers’ preferences to remain competitive. While they primarily impact social media marketing, they can also enhance your overall […] The post 4 ways to unlock SEO potential with social listening strategies appeared first on Agi

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This New Year, Resolve to Give Your Staff Presentation Training

PRSay

It’s 2024. I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. At these events, companies will debut new products and get the chance to tell their stories.

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From Broadway Lights to Entrepreneurial Heights: A Journey of Reinvention with Theda Blackwood

PR for Anyone

Theda Blackwood is a self-employed entrepreneur and former actress renowned for her performance as Annie in the Broadway musical. In this episode, Theda takes center stage to recount her remarkable journey of personal reinvention after a successful early career as a child actress. After finding early success in the limelight at the young age of ten, Theda faced the inherent challenges and harsh lessons of the professional world.

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RepUs Unveils 2024 Reputation Speaking Topics

Reputation Us

2024 will be another monumental year of continued change in the world of corporate reputation management. To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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ICYMI: Bulldog’s most popular posts in December looked at what PR can expect in the transformative year ahead with AI and more

Agility PR Solutions

Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling unexpected heights as we looked ahead to […] The post ICYMI: Bulldog’s most popular posts in December looked at what PR can expect in the transformative year ahead with AI and more appeared first on Agility PR Solutions.

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Tips for Putting That Award-Worthy Campaign Into an Anvil-Earning Entry

PRSay

PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. This year marks the 80 th anniversary of PRSA’s Anvil Awards , the pinnacle of recognition for outstanding achievements in public relations. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains.

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What a Mouse Can Teach Us About Morality

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine! ” Protecting one’s own property and respecting others’ property are crucial for a functioning society, so when a near century old copyright expires

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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. Can you tell us what types of stories, trends or issues are on your radar now?

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Financial marcomms: Its 30-year evolution seen through an awards show lens

Agility PR Solutions

As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order. Portfolio was created to recognize excellence by financial marketers in over 35 comms and content categories. Since the first Portfolio in […] The post Financial marcomms: Its 30-year evolution seen through an awards show lens appeared first on Agility P

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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Doing more with less seems to be a never-ending trend in the public relations profession. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders.

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Alaska Airlines emergency was a blowout but don’t call it a 'PR crisis'

Steve Barrett on PR

PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.

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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. What is B2B? B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 link-building mistakes for your PR campaign to avoid in 2024

Agility PR Solutions

Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Most link-building tactics that worked a few years ago and were enough for a business website to get […] The post 10 link-building mistakes for your PR campaign to avoid in 2024 appeared first on Agility PR Solutions.

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The top external criticisms your brand could face

NewsWhip

No business is safe from external reactions. Criticism is constant, especially with rising consumer expectations. And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. In our current climate, where information spreads rapidly through social media and online platforms, these opinions can gain traction quickly.

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5 Elements That Should be in Every Consumer Product Pitch

OnePitch

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Master all five, and your product will likely land in the spotlight. Still trying to figure out where to start?

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Why Subscription Services Thrive in the Parenting PR & Brand Space

5W PR

Parenting is a whirlwind of joy, exhaustion, and endless decisions. In this chaos, subscription services have emerged as an oasis, offering convenience, personalized solutions, and a sprinkle of magic amidst the everyday. There’s a reason why these recurring boxes hold such allure for parents , leading to their explosive growth in the parenting brand space.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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What will the AI marketplace look like in 2024? Expect to see power shifts among vendors as the biggest investments in AI triple

Agility PR Solutions

2024 will be a pretty good year to be an AI vendor. Following a year of innovation, research and development in AI across cloud computing, SaaS, embedded end-to-end, semiconductors and hardware, the market is now expected to start paying off for the most advanced players. The companies that have invested the most (at least $2 […] The post What will the AI marketplace look like in 2024?

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What Are Your PR Objectives?

HMA Public Relations

Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.