Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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How to Use Sentiment Analysis in PR? The 2023 Guide

Prowly

Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR?

Analysis 219
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7 Questions To Ask Before Bringing On A PR Firm

ImPRessions - Crenshaw Communications

Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR firm, and there’s no institutional experience.

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Media Impact Analysis of US Presidential Election from Onclusive

Onclusive

As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to:  Presidential candidates Key political issues shaping the election news age

Analysis 195
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The Increasing Role of Technology in Health and Wellness

Ronn Torossian

The intersection of technology and healthcare has seen remarkable advancements in recent years, revolutionizing the way we approach health and wellness. From digital health apps to wearable devices, health and wellness technology is playing an increasingly crucial role in monitoring, diagnosing, and promoting overall well-being. Telemedicine Telemedicine platforms allow patients to consult with healthcare […] The post The Increasing Role of Technology in Health and Wellness appeared first

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week

Agility PR Solutions

During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a summary overview of some of the key takeaways from the firm’s presentation. The panelists […] The post Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week appeared first on Agility PR S

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Media Impact Analysis of US Presidential Election from Onclusive

Onclusive

As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to:  Presidential candidates Key political issues shaping the election news age

Analysis 195
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AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit

Stuart Bruce

The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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8 steps to effectively creating a brand positioning map

Agility PR Solutions

All businesses strive to stand out among competitor brands and leave a lasting impression in the minds of their target customers. For PR professionals, improving a brand’s market positioning while managing customer perceptions is their bread and butter. But in today’s increasingly competitive landscape, how can you create a strong brand positioning strategy that takes […] The post 8 steps to effectively creating a brand positioning map appeared first on Agility PR Solutions.

Brand 176
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Synergy Unleashed: The Power of Collaboration with Charmaine Hammond

PR for Anyone

So many of us have these big dreams and passion projects, but we don’t always know how to bring them to life. That’s what Charmaine’s company “Raise A Dream” does; help people bring their ideas to life through collaboration, partnership, and sponsorship. The one thread that is woven through Charmaine’s puzzle is relationship. She used collaboration and sponsorship in pretty much everything that she did in her businesses.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Is Earned Media? Definition, Benefits, Campaign Examples

Prowly

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility. In this article, we delve into earned media meaning, the concept of […] The post What Is Earned Media?

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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. On Oct. 15, PRSSA honored Gina Laughlin with its Hall of Fame Award, which recognizes PRSSA alumni who are currently PRSA members and have made outstanding contributions to the profession.

Employee 117
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5 roles of artificial intelligence in digital PR—and how to optimize them

Agility PR Solutions

Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with projections indicating it will surpass 107.5 billion by 2028. Image via Statista This exponential […] The post 5 roles of artificial intelligence in digital PR—and how to optimize them appeared first on Agility PR Solutions.

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Holiday Hacks 2023

PR for Anyone

I love the holiday season. My favorite part is being with family and friends so I don’t want to spend all my time in the kitchen cooking. I prefer having easy foods to prepare ahead of time or have on hand so I just have to pull things out when I’m ready to entertain. In this segment on Good Day D.C. I share some of my favorite hacks with you to use this holiday season.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Write and Send an AI Press Release (with Examples)

Prowly

Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, complex narratives with different angles might take a day or even more to put together. Whether you love or hate AI (and the buzz around it), it’s here to stay. The beauty of writing a […] The post How to Write and Send an AI Press Release (with Examples) appeared first on Prowly Magazine.

Examples 104
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3 Executive Communications Trends for 2024

Stern + Associates

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.

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The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several challenges

Agility PR Solutions

Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded? New research from […] The post The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several ch

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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. The pessimistic argument is that it’s a threat to all professional disciplines. The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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What’s the difference between social listening and social monitoring in PR?

Prowly

Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You’re about to head out of the office, but you check your social platforms and you see that all hell has broken […] The post What’s the difference between social listening and social monitoring in PR?

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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. 1.

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6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful

Agility PR Solutions

The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday season, and the holidays being the peak season for marketing content year in and […] The post 6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful appeare

Brand 113
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The Kindness Factor: How a Culture of Compassion Builds a Happier, More Productive Workplace

Stern + Associates

What does it take to cultivate a company culture of kindness, altruism and collaboration that attracts and retains talented employees? Discover top experts who offer fear-conquering strategies for a courageous, innovative workplace, research-backed tips to boost employee and customer happiness, thoughtful ways to bolster organizational resilience and mitigate stress, and frameworks for improving productivity by focusing on values, purpose, wellness and inclusion.

Employee 107
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Stay ahead and save time with NewsWhip’s AI Digest

NewsWhip

Today we’re announcing the launch of NewsWhip’s AI Digest, combining the dependability of our trusted data with the speed of GPT insights. This new offering is all about amplifying your capabilities – giving you immediate context on broad coverage and a fast lane to understanding without compromising on the depth of insights to which you’re accustomed.

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European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It provides a signpost to how practitioners should develop future skills. I had the opportunity to join a European Public Relations Education and Research Association (EUPRERA) webinar last week hosted by Dr Anca Anton with Prof Dr Ralph Tench and Prof Dr Dejan Verčič, two researchers from the European Communication Monitor team.

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How effective public relations integration elevates enterprise sales

Agility PR Solutions

In today’s fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales process. The fusion of these two disciplines offers a powerful synergy that can significantly elevate enterprise sales and cultivate […] The post How effective public relations integration elevates enterprise sales appea

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What PR can learn from the ad industry

Steve Barrett on PR

PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

Public relations is often subjective, meaning its impact is palpable but quantification difficult. More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. Today’s highly competitive marketplace compels the PR industry to validate its contributions and influence.

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How to Craft the Best Speech for Your Company’s Year-End Gatherings

Bianchi Biz Blog

As it seems every year, the holidays and the year-end celebrations that come with them have snuck up on us once again. While the festive season might bring to mind thoughts of time spent outside of the workplace with family and friends, filled with glittering décor, gift giving, or holiday travel, it also brings an annual tradition for many within the workplace as well – the company / office holiday party.

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4 top SEO tips for business marketers in 2023

Agility PR Solutions

In 2023, whether you run a hair salon or an online shop, you are going to need to get your website to the top of search engine results. Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the first page. […] The post 4 top SEO tips for business marketers in 2023 appeared first on Agility PR Solutions.

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