Sat.Feb 18, 2023 - Fri.Feb 24, 2023

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed.

Analytics 177
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5 PR lessons learned from the TV series ‘Yellowstone’

Axia PR

The TV series "Yellowstone" offers several valuable lessons for public relations professionals, including the importance of effective crisis communication and reputation management. Here are five of the key takeaways: PR tips

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How communicators fit into the marketing funnel

PR Daily

You have an important role to play. Cheryl Dixon is principal of Perfectly Clear Communications and an adjunct professor at Columbia University.

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Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

Agility PR Solutions

Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support.

Video 87

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How to track marketing campaigns from start to end

Agility PR Solutions

Marketers deal with an abundance of data. From building effective campaigns to tracking customer journeys and responses—there’s a valuable data point for almost every single thing. Something that can benefit marketing funnels and yield better results.

Data 88
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Why Your Marketing Strategy Needs More than Word-of-Mouth Referrals

PR 20/20

W hom do you trust the most? Your answer is likely in the realm of those you know best: your spouse or partner, close friends and family, coworkers, and industry peers.

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10 shocking SEO facts you wish you’d known all along

Agility PR Solutions

Search engine optimization is an ever-evolving field that surprises us with new developments and changes. From the importance of voice search to the rise of artificial intelligence, the SEO landscape is constantly shifting and adapting.

SEO 88
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7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push 

Garrett Public Relations

What do you need to do before engaging in a PR effort? While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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February is American Heart Month – Meaningful Ways For Your Brand to Get Involved 

Ronn Torossian

February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one’s heart and share some important American heart month facts.

Brand 195
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10 pragmatic social media marketing trends to pay attention to in 2023

Communications Conversations

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below.

Trends 185
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Optimizing your writing for multiple PR clients

PR Daily

When you’ve got multiple organizations to represent, it’s all about being flexible. If you’re a public relations writer, there’s a good chance that you’ve got more than one client on your roster of responsibilities.

Writing 170
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Confidence in data: Behind the scenes at H+K Strategies

The Resolution Blog

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford.

Data 156
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?

Agility PR Solutions

Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds.

Company 146
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5 Tips for Creating a Visibility Mindset in PR

OnePitch

Creating visibility for clients is no easy task, but it's important to note that clients have to be ready to embark on this PR journey too. We are talking with Candice Nicole about what it means for clients to have a visibility mindset, how to keep clients relevant, and much more. PR 101 PR Profile

How To 98
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Career lessons from Ragan Women in Communications Hall of Fame inductees

PR Daily

Advice for young communicators — especially young women. Ragan’s Top Women in Communications Awards will honor the trailblazing, visionary women whose leadership in the comms field inspires all around them to drive change and cement the future of our industry.

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Are You Paying Attention? What Elon Musk and Mark Zuckerberg Are Telling You

Buchanan PR

Elon Musk caused a stir when he began charging people for blue checkmarks on Twitter. Met with sharp criticism, Twitter Blue was seen primarily as a new revenue stream for a struggling company.

Twitter 95
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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4 marketing strategies for using Instagram Stories to gain a competitive advantage

Agility PR Solutions

Here’s a riddle for you—which format is more interactive on Instagram? Is it Reels, Stories, or Posts? Drum roll please…it’s Instagram Stories. If you skip publishing content on your Instagram feed for a week, your audience won’t skip a beat.

Instagram 113
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How to Track User Sentiment vs. User Behavior in Your Content

Contently - Strategy

Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture.

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Productivity tips from women who know how to get it all done

PR Daily

Tips from Ragan’s Women in Communications Awards Dynamic Do-ers. We all have the same 24 hours in a day to get things done — but some people seem to make those hours stretch a bit farther. That includes the winners of Ragan’s Women in Communications Dynamic Do-ers award.

How To 162
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Obits – Not Dead Yet

HMA Public Relations

ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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4 tasks all PR pros should be automating

Agility PR Solutions

A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation.

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Life and PR During Wartime in Ukraine

PRSay

Nina Bohush never imagined she would experience war. But for this PR professional in Ukraine, living and working as war rages around her is exactly what has happened. On Feb.

Software 124
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More layoffs in media and tech, a big ChatGPT blunder and more

PR Daily

Plus: The dangers of “commenting for reach.” More layoffs have been announced in industries where they’ve become all too common: media and tech.

LinkedIn 161
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Perfecting Your Press Release: What is a Target Audience?

PR Fuel

Press releases are an effective way to get the news out about your business. However, sending your release to the right people is an important part of the process. 42% of people find it challenging to get their messages to the correct people. Determining.

Brand 88
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why cutting PR departments in redundancy rounds is a false economy

Agility PR Solutions

Spring is in the air—from snowdrops blooming to blue skies and the days getting noticeably longer—but it appears the economic gloom is not lifting. The International Monetary Fund has warned that Britain is expected to be the only large industrialized country to face an economy shrinking by 0.6

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No Bull: Everyone Can be a Better Writer

Culpwrit

Here are two resources to get you started. By Jill O’Mahony Stewart, MS, MA By February, those New Year’s resolutions are mostly in the rear-view mirror. At Weight Watchers, we have a saying, “Nothing changes if nothing changes.”

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Buttigieg admits regrets, layoffs could hurt DE&I efforts and more

PR Daily

Plus: Most businesses don’t have a formal crisis plan. Secretary of Transportation Pete Buttigieg made his first visit to East Palestine, Ohio Thursday, nearly three weeks after a train derailment raised concerns about toxic chemicals.