INDUSTRY INSIGHTS YOUR PEERS ARE READING
“Fake news” takes many forms, and it can have real-world consequences. An Atlanta-area Starbucks closed after it received phone threats and the parent company was unable to convince some that a social media post claiming to be from a disgruntled Starbucks employee was a hoax. The Washington Post. MORE
Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything. MORE
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. MORE
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. MORE
New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year? MORE
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. A standard in article scoring? MORE
The question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West? MORE
Great Britain has already begun to feel the results from the Brexit vote, both good and bad. One of the not so great results is that new car sales are down by about six percent in 2017 overall. That’s coming off a year in which the UK auto industry saw record sales. MORE
2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. MORE
As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. MORE
Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter. Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way. MORE
Meet Ali Dugaw, segment producer for 3TV's Good Morning Arizona and today's #MediaMonday guest. What's the best way to pitch her? You'll have to read to find out! Click below for more]. The post #MediaMonday – Ali Dugaw appeared first on HMA Public Relations. MORE
There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process. MORE
Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight. MORE
Sometimes, it kinda feels like we’re still living in 1995 as PR counselors. Doesn’t it? Consider this chart for a moment: Americans now spend a whopping 5 hours and 50 minutes with digital media on any given day. And just 25 minutes on print media. Think about that for a minute. MORE
When and how often you post can often be as important as what you post. Of course, great content will shine through no matter when you post it, but let’s be honest—few brands are peddling winners every time they hit their channels. MORE
Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. MORE
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine. MORE
It’s that time when prognosticators try to pinpoint what business forces will prevail in the coming year. Forbes has published a list of the digital skills it sees as essential, and TEKsystems polled 250 more than CMOs to find out what they’re looking for in 2018. MORE
With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. MORE
Facebook is dropping the hammer—and brand managers are feeling it. As the biggest social media platform, with over 2 billion users worldwide , Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online. MORE
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. MORE
The time-intensive tasks on a PR pro’s to-do list often outnumber the hours in a workday. That’s where tools can come in, but with so many providers vying for your attention (and budget dollars), how do you know which will significantly help you achieve your objectives? MORE
It’s hard to believe that 2017 has come and gone. Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). MORE
Not all Crisis PR situations mean TV cameras in a company’s front lobby and the torrid details are strewn all over Twitter. In fact, many never make headlines. The problem stems from not knowing which negative stories will make news and which ones will fade away. MORE
Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations. MORE
Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. MORE
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash. MORE
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. Content Distribution & Amplification. MORE
#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. MORE
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. MORE
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. MORE
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. MORE
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.
B2B PR Sense
JANUARY 10, 2018
Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.
Ronn Torossian
JANUARY 10, 2018
Great Britain has already begun to feel the results from the Brexit vote, both good and bad. One of the not so great results is that new car sales are down by about six percent in 2017 overall. That’s coming off a year in which the UK auto industry saw record sales.
Cision
JANUARY 8, 2018
Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
JANUARY 9, 2018
As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
JANUARY 8, 2018
The question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West?
PR Expanded
JANUARY 8, 2018
#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again.
Cision
JANUARY 10, 2018
New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year?
PR Daily
JANUARY 12, 2018
Facebook is dropping the hammer—and brand managers are feeling it. As the biggest social media platform, with over 2 billion users worldwide , Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Matters
JANUARY 12, 2018
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites.
Shift Communications
JANUARY 10, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed.
Cision
JANUARY 11, 2018
2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.
PR Daily
JANUARY 12, 2018
Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter. Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way.
Sword and the Script
JANUARY 9, 2018
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.
PRSay
JANUARY 11, 2018
Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.
Cision
JANUARY 9, 2018
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. Content Distribution & Amplification.
PR Daily
JANUARY 9, 2018
It’s that time when prognosticators try to pinpoint what business forces will prevail in the coming year. Forbes has published a list of the digital skills it sees as essential, and TEKsystems polled 250 more than CMOs to find out what they’re looking for in 2018.
Shift Communications
JANUARY 8, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash.
Media Bullseye
JANUARY 8, 2018
There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process.
HMA Public Relations
JANUARY 8, 2018
Meet Ali Dugaw, segment producer for 3TV's Good Morning Arizona and today's #MediaMonday guest. What's the best way to pitch her? You'll have to read to find out! Click below for more]. The post #MediaMonday – Ali Dugaw appeared first on HMA Public Relations.
PR Daily
JANUARY 8, 2018
The time-intensive tasks on a PR pro’s to-do list often outnumber the hours in a workday. That’s where tools can come in, but with so many providers vying for your attention (and budget dollars), how do you know which will significantly help you achieve your objectives?
Shift Communications
JANUARY 9, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully.
The Resolution Blog
JANUARY 8, 2018
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. A standard in article scoring?
Mark My Words
JANUARY 12, 2018
Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight.
PR Daily
JANUARY 7, 2018
When and how often you post can often be as important as what you post. Of course, great content will shine through no matter when you post it, but let’s be honest—few brands are peddling winners every time they hit their channels.
Shift Communications
JANUARY 12, 2018
It’s hard to believe that 2017 has come and gone. Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories).
The Stalwart Blog
JANUARY 9, 2018
Not all Crisis PR situations mean TV cameras in a company’s front lobby and the torrid details are strewn all over Twitter. In fact, many never make headlines. The problem stems from not knowing which negative stories will make news and which ones will fade away.
Karwoski & Courage
JANUARY 11, 2018
Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations.
PR Daily
JANUARY 10, 2018
“Fake news” takes many forms, and it can have real-world consequences. An Atlanta-area Starbucks closed after it received phone threats and the parent company was unable to convince some that a social media post claiming to be from a disgruntled Starbucks employee was a hoax. The Washington Post.
Communications Conversations
JANUARY 11, 2018
Sometimes, it kinda feels like we’re still living in 1995 as PR counselors. Doesn’t it? Consider this chart for a moment: Americans now spend a whopping 5 hours and 50 minutes with digital media on any given day. And just 25 minutes on print media. Think about that for a minute.
PRSay
JANUARY 9, 2018
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics.
Prowly
JANUARY 10, 2018
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine.
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