Sat.Jan 06, 2018 - Fri.Jan 12, 2018

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. We might compare public relations with shooting an arrow. There are many things to take into account -- distance from the target, wind speed, wind direction, and outside influences.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.


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Why are Car Sales Down in Britain?

Ronn Torossian

Great Britain has already begun to feel the results from the Brexit vote, both good and bad. One of the not so great results is that new car sales are down by about six percent in 2017 overall. That’s coming off a year in which the UK auto industry saw record sales. Who to blame for the down year is very clear, at least to Mike Hawes, CEO of the Society of Motor Manufacturers and Traders. He told CNN: “Obviously, consumer and business confidence … READ MORE ».

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way.

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More Trending

Thomas is Back and the Cavs are Immediately Better

Ronn Torossian

The question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West? It’s clear that LeBron James, superstar and once-in-a-generation player that he may be, cannot carry the team all by himself. He needs help … and he just hasn’t found it. Except maybe now he has. Isaiah Thomas is back on the court, and he’s wearing Cleveland’s colors. Isaiah Thomas, … READ MORE ».

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018


New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year?

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. A standard in article scoring?

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.

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Top 10 Marketing & Communications Posts of 2017


2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

4 reasons for PR pros to stay home if they’re sick

PR Daily

Do you have a co-worker whose cough sounds like she belongs in a hospital? Given all that we know about how colds, flu, and other nasty viruses spread (particularly in January, the height of flu season), and given that many companies now allow employees to work from home, not to mention laws that many employees get paid time off for illness, why do so many professionals go to work sick? For those who need convincing, here are four reasons to stay home: 1. You can make others sick. via GIPHY.

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2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Gone in 60 Seconds: Why It’s Important to Keep News Releases Short


Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. The rest spend one to five minutes. If your release is longer than 200 words, then seven out of 10 journalists probably won’t finish it.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements


Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. It’s fast replacing written and other static content , as the most dominant form of digital communication. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. From 360 video to live streaming , social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video.

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2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash. To compensate, more walls will go up, making media less visible to PR professionals and their audiences. Soon advertising may be the only way to reach some select audiences.

How to write a media monitoring RFP that will get you what you need

Media Bullseye

There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process. I’ve written previously about how the RFP process should be seen as a hiring process rather than a procurement process, particularly when a company is looking for a partner—a team of people—as opposed to finding the best proposal to produce branded business cards, or a printer/scanner. The RFP process for media monitoring software exists somewhere in between these two.

#MediaMonday – Ali Dugaw

HMA Public Relations

Meet Ali Dugaw, segment producer for 3TV's Good Morning Arizona and today's #MediaMonday guest. What's the best way to pitch her? You'll have to read to find out! Click below for more]. The post #MediaMonday – Ali Dugaw appeared first on HMA Public Relations. Featured Media Monday 3TV 3TV Arizona’s Family Ali Dugaw Arizona's Family Broadcast Television GMAZ Good Morning Arizona MediaMonday Producer

What Facebook’s revamped News Feed means for PR pros and marketers

PR Daily

Facebook is dropping the hammer—and brand managers are feeling it. As the biggest social media platform, with over 2 billion users worldwide , Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online. However, big changes are coming, and they could have companies reevaluating their strategies.

2018 PR Trends: Search Marketing [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. Laggards will quickly reach obsolescence. Solution: Hop aboard the AI/SEO the train now.

Top Video Content Marketing Trends to Watch


To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine. Content Marketing content marketing video

Toxic Twitter Promotes The Future Moron

Mark My Words

Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight. Each incident provoked angst, each instance echoed the diverse passions of the Twitterati; a mutant debate without form or substance. Mere grunts and reflected deliberations of opprobrium.

How brand managers use Facebook Messenger to woo customers

PR Daily

Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter. Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way. According to Facebook , 20 million Facebook Pages are active on Messenger. With 1.2

2018 Predictions: Consumer PR Edition

Shift Communications

It’s hard to believe that 2017 has come and gone. Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

Not all Crisis PR situations mean TV cameras in a company’s front lobby and the torrid details are strewn all over Twitter. In fact, many never make headlines. The problem stems from not knowing which negative stories will make news and which ones will fade away. Do nothing and just pray for the issue to subside without generating any PR buzz will leave an organization in a big hole should the issue become public.

Buyer Persona: What Is It And How To Create One For PR Purposes


Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas. The post Buyer Persona: What Is It And How To Create One For PR Purposes appeared first on Prowly Magazine. Public Relations Buyer Persona PR

9 PR and marketing lessons from ‘The Greatest Showman’

PR Daily

The new film “The Greatest Showman” is based on the story of P.T. Barnum, who some believe possessed one of the brightest public relations minds in history. Barnum, best known for his role as a founding member of Ringling Brothers and Barnum & Bailey Circus, understood promotion in a way few did in the 1800s, and was ahead of his time in the way he went about getting people excited about what he had to offer.

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Gigging, Measurement and Accelerated Integration: A 2018 Outlook


This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. If you think 2017 was a year of change in public relations, then brace yourself for 2018.

Public Relations Intern

Karwoski & Courage

Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations. Karwoski & Courage News Public Relations Employment Internship Job PR Internships Public Relations Internships

It Pays to be Cute


It Pays to be Cute. If I look to the right of my MacBook screen, there is a puppy. And not just any puppy. It’s a Husky puppy—tan, white and fluffy, pacing back and forth across the balcony at Barokas. It’s only my fourth day at the agency, as I recently moved from Milwaukee to Seattle to take this cool job. There’s something to be said for an office that welcomes cute, furry animals filled with unconditional love and an unjaded delight for life.