Sat.Jan 06, 2018 - Fri.Jan 12, 2018

article thumbnail

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

Publicity 256
article thumbnail

Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why are Car Sales Down in Britain?

Ronn Torossian

Great Britain has already begun to feel the results from the Brexit vote, both good and bad. One of the not so great results is that new car sales are down by about six percent in 2017 overall. That’s coming off a year in which the UK auto industry saw record sales. Who to blame for the down year is very clear, at least to Mike Hawes, CEO of the Society of Motor Manufacturers and Traders.

Consumer 207
article thumbnail

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

10 Traits of Successful PR Teams

ImPRessions - Crenshaw Communications

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders.

Agency 224

More Trending

article thumbnail

Thomas is Back and the Cavs are Immediately Better

Ronn Torossian

The question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West? It’s clear that LeBron James, superstar and once-in-a-generation player that he may be, cannot carry the team all by himself. He needs help … and he just hasn’t found it.

Blogging 150
article thumbnail

#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

Deirdre Breakenridge

#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way.

SEO 150
article thumbnail

Top Video Content Marketing Trends to Watch

Prowly

To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine.

article thumbnail

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

1. Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. 2.

Tools 136
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Gone in 60 Seconds: Why It’s Important to Keep News Releases Short

PRSay

Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. The rest spend one to five minutes. If your release is longer than 200 words, then seven out of 10 journalists probably won’t finish it.

article thumbnail

2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more av

article thumbnail

Buyer Persona: What Is It And How To Create One For PR Purposes

Prowly

Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas. The post Buyer Persona: What Is It And How To Create One For PR Purposes appeared first on Prowly Magazine.

How To 145
article thumbnail

8 realistic social media trends for 2018

Communications Conversations

It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet. Only 95% of them are complete garbage. That’s because they harp on trends that are painfully obvious. Organic social media is dead! 2018 is the year video explodes! Or, Twitter will die in the year ahead.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. If you think 2017 was a year of change in public relations, then brace yourself for 2018. We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partners

article thumbnail

2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash. To compensate, more walls will go up, making media less visible to PR professionals and their audiences.

Video 96
article thumbnail

At the heart of news with the Dutch Heart Foundation newsroom

Presspage

Founded in 1964, the objective of the Dutch Heart Foundation has always been to beat cardiovascular diseases. To achieve this objective, they depend solely upon donations from individuals and companies. The organization invests in scientific research, new medical applications and ways to detect heart disease at an earlier stage. Every day in the Netherlands over 1,000 people end up in hospital due to a heart attack, stroke or other heart related disease.

Company 68
article thumbnail

Toxic Twitter Promotes The Future Moron

Mark My Words

Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight. Each incident provoked angst, each instance echoed the diverse passions of the Twitterati; a mutant debate without form or substance.

Twitter 68
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

Not all Crisis PR situations mean TV cameras in a company’s front lobby and the torrid details are strewn all over Twitter. In fact, many never make headlines. The problem stems from not knowing which negative stories will make news and which ones will fade away. Do nothing and just pray for the issue to subside without generating any PR buzz will leave an organization in a big hole should the issue become public.

Crisis 68
article thumbnail

2018 PR Trends: Search Marketing [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed.

Video 88
article thumbnail

#MediaMonday – Ali Dugaw

HMA Public Relations

Meet Ali Dugaw, segment producer for 3TV's Good Morning Arizona and today's #MediaMonday guest. What's the best way to pitch her? You'll have to read to find out! [Click below for more]. The post #MediaMonday – Ali Dugaw appeared first on HMA Public Relations.

article thumbnail

Public Relations Intern

Karwoski & Courage

Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations.

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

It Pays to be Cute

Barokas

It Pays to be Cute. If I look to the right of my MacBook screen, there is a puppy. And not just any puppy. It’s a Husky puppy—tan, white and fluffy, pacing back and forth across the balcony at Barokas. It’s only my fourth day at the agency, as I recently moved from Milwaukee to Seattle to take this cool job. There’s something to be said for an office that welcomes cute, furry animals filled with unconditional love and an unjaded delight for life.

article thumbnail

2018 Predictions: Consumer PR Edition

Shift Communications

It’s hard to believe that 2017 has come and gone. Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

article thumbnail

The importance of a social media strategy #engaging

Engage PR

‘Not everything that counts can be counted and not everything that can be counted counts,’ once said a certain Albert Einstein. And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. While in the past, million pound budgets would be confidently spent against outdoor media campaigns without much insight into the demographic breakdown of

article thumbnail

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Beyond PR

Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything. When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pai

Company 68
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Start following these LinkedIn Influencers today

Public Relations Sydney

LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. There is a wide range of helping and inspiring content from business Influencers that can help change your perspective on both personal and professional matters. LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which […].

article thumbnail

How Amazon lost and Rhino Security Labs won the media with Amazon Key

Axia PR

2 companies respond in very different ways to a PR crisis. In October 2017, Amazon debuted Amazon Key, its answer to the ongoing problem of porch theft. Home delivery of everything from groceries to jewelry has become ubiquitous as Amazon’s market share grows and influences American shopping patterns. Meanwhile, package purloiners have learned to reach for the low-hanging fruit of unattended front-door parcels.

article thumbnail

Things Are Looking Up for Communicators (A Note to PR News Readers)

PR News

There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the slopes: “If you look down, that’s where you go.” He probably should have also given the future “Poker Princess” advice… Continued. The post Things Are Looking Up for Communicators (A Note to PR News Readers) appeared first on PR News Blog.