Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity. Media coverage One of the most effective ways to measure the success of PR activity is to look at the amount of press coverage it generated.

Measurement 62

Measurement How To Comparison B2C 62

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations is defined as “the professional maintenance of a favorable public image.” Public image and reputation are close, and in both cases the goal is a more positive o

Reputation 333

Reputation Crisis Customer Service B2B 333

Agility PR Solutions

APRIL 19, 2023

PR reports are one of your most vital tools in developing a good relationship with your clients. They give you an opportunity to show what you’ve been up to and the results of all your hard work. With metrics that can be hard to quantify, creating PR reports that clearly communicate your successes is essential. […] The post Creating a client-dazzling PR report—3 elements you must include appeared first on Agility PR Solutions.

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Report Tools Communications Publicity 94

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it.

Social Media 130

Social Media Measurement Tools Data 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

APRIL 19, 2023

Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days. We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […] The post PR Episodes: Our Biggest Takeaways from PR Experts appeared first on Prowly Magazine.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Agility PR Solutions

APRIL 16, 2023

The size of the public relations market in the U.S. in 2023 is expected to be $17.8 billion, a 2.7 percent growth from 2022. This comes as no surprise given that most brands face negative PR at some point. Something as simple as a wrongly-worded social media post could hurt your brand’s reputation permanently. And […] The post 4 ways PR and influencer marketing work together during crisis appeared first on Agility PR Solutions.

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Crisis Marketing Reputation Social Media 114

Institute for Public Relations

APRIL 17, 2023

This blog is provided by the IPR Organizational Communication Research Center. If the pandemic highlighted one issue, it was the realisation of the importance of leadership communication and connectivity with employees. Providing information at the start was critical.

Leadership 110

Leadership Communications Employee Crisis 110

Stern + Associates

APRIL 17, 2023

What creates a sustainable, high performer today? With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. Madden Professor of Global Leadership at Babson College, has uncovered how high performers operate efficiently, ultimately reclaiming 18-24% of their time back while minimizing, and even eliminating, burnout that many others experience.

How To 80

How To Leadership Enterprise Groups 80

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Here goes: Table of Contents "Do Things That Don't Scale" Going "The Extra Mile" is Good PR, Too The Art of Creating "Zombie Loyalists” A Contrarian Approach: &

Strategy 52

Strategy Customer Service Airlines Hotels 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Business Wire

APRIL 19, 2023

New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months. Potential issuers have seen reduced valuations, increased volatility, tougher operating conditions, and warier investors.

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Company Blogging Marketing Employee 321

Ronn Torossian

APRIL 17, 2023

SaaS has become a crucial aspect of technology in the last decade. It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. Nevertheless, SaaS’s future presents challenges. Specialized SaaS Solutions SaaS is trending towards specialized and niche software applications. […] The post What’s Next for SAAS?

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Software Trends Technology Company 195

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement, content curation and distribution, performance tracking and data analysis, and enhancing content creation and collaboration.

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Content Marketing Strategy Marketing Analysis 164

NewsWhip

APRIL 17, 2023

If there is one thing publishers and reporters crave, it’s an audience. Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.

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Reddit Report Chemicals Sports 147

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. NetLine captured behavioral data from some 5.4 million B2B professionals that downloaded and engaged content on its syndication and leadgen platform.

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B2B Study Consumer Report 144

Institute for Public Relations

APRIL 20, 2023

This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders.

Blogging 116

Blogging 116

Agility PR Solutions

APRIL 19, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape. The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.

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Consumer Brand Branding Tools 157

NewsWhip

APRIL 20, 2023

Every month we look at the publishers that had the most success on Facebook in the US and UK, and while publishers in these locations receive millions of engagements to content on the platform each month, Facebook’s popularity in Europe should not be ignored. In fact, as of 2022 the number of active users on Facebook in Europe was over 400 million, which is over double the amount of users in the US and UK combined.

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Facebook Sports Internal International 139

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue. It’s one of the reasons why public relations itself occasionally becomes the story.

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Ethics Government Corporate Exercises 105

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. Brands use UGC to engage audiences and boost online presence. What is User-Generated Content? User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts.

Consumer 88

Consumer Video Social Media Community 88

Agility PR Solutions

APRIL 20, 2023

Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the next steps forward. In this article, we are going to talk about how marketing can be used […] The post How to use marketing to promote your business’s global expansion appeared first on Agility PR Solutions.

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How To Marketing Company Publicity 110

The Hoyt Organization

APRIL 15, 2023

The hospitality and travel industries are quite competitive. New businesses and destinations constantly enter the market, making it harder for existing businesses to stand out. If you want to make sure your business stands out from its competitors, it’s time to consider public relations. A successful PR strategy and campaign can help your business gain […] The post How To Successfully Launch And Execute PR For The Hospitality & Travel Industry appeared first on The Hoyt Organization.

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Travel Industry How To Strategy 100

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

APRIL 19, 2023

With 31% of the population spending most of their time online, you need to present the best version of yourself or your company online. If you’ve been involved in a controversial situation, however, your reputation can plummet in a hurry. As a resu. Read More The post How to Write Press Releases for Repairing Your Online Reputation appeared first on eReleases.

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Reputation Writing How To Company 96

5W PR

APRIL 19, 2023

The Americans with Disabilities Act (ADA) was signed into law in 1990. The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. The ADA is a critical piece of legislation that’s had a profound impact on the lives of millions of Americans. In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with

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Internal International Transportation Employee 88

Agility PR Solutions

APRIL 16, 2023

Yes, AI-supported customer service has not been without its headaches, and the metaverse plunge has been slow to unfold, but brands and marketers must make no mistake—these are among the rapidly evolving technologies linking the physical and digital worlds that will define how business is done in the very near future, asserts new research from […] The post Tech vision 2023: Cloud, metaverse and AI define a bold new future as physical and digital merge appeared first on Agility PR Solutions

Customer Service 94

Customer Service Technology Brand Branding 94

Stern + Associates

APRIL 17, 2023

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their executives, to showcase their expertise personalities and business offerings.

Video 89

Video YouTube Instagram Strategy 89

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Steve Barrett on PR

APRIL 20, 2023

PRWeek’s annual deep dive into the PR agency sector is almost finished and will once again be the ultimate bellwether of the industry — here is a preview of some big trends emerging from conversations with 46 agencies.

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Agency Trends Report Industry 116

5W PR

APRIL 18, 2023

The market for healthy plant-based beverages is on the rise. Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. Companies in this space face tough competition. To attract consumers, effective beverage marketing strategies are crucial. Focusing on Taste Healthy beverages face a big challenge: taste.

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Agriculture Consumer Energy Education 88

Agility PR Solutions

APRIL 19, 2023

Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporate travel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need? New Deloitte research points to a variety of factors that are contributing to that decline, including heightened employee […] The post Business travel begins to take off, but expect further delays for a full recovery appeared first on Agility PR Solutions.

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Travel Employee Corporate Trends 86