Sat.Apr 15, 2023 - Fri.Apr 21, 2023

article thumbnail

How to Measure the Success of your PR Activity

Prohibition

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity. Media coverage One of the most effective ways to measure the success of PR activity is to look at the amount of press coverage it generated.

article thumbnail

What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations is defined as “the professional maintenance of a favorable public image.” Public image and reputation are close, and in both cases the goal is a more positive o

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a client-dazzling PR report—3 elements you must include

Agility PR Solutions

PR reports are one of your most vital tools in developing a good relationship with your clients. They give you an opportunity to show what you’ve been up to and the results of all your hard work. With metrics that can be hard to quantify, creating PR reports that clearly communicate your successes is essential. […] The post Creating a client-dazzling PR report—3 elements you must include appeared first on Agility PR Solutions.

Report 91
article thumbnail

Artificial Intelligence and the Practice of PR

The Proactive Report

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

PR Episodes: Our Biggest Takeaways from PR Experts

Prowly

Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days. We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […] The post PR Episodes: Our Biggest Takeaways from PR Experts appeared first on Prowly Magazine.

More Trending

article thumbnail

4 ways PR and influencer marketing work together during crisis

Agility PR Solutions

The size of the public relations market in the U.S. in 2023 is expected to be $17.8 billion, a 2.7 percent growth from 2022. This comes as no surprise given that most brands face negative PR at some point. Something as simple as a wrongly-worded social media post could hurt your brand’s reputation permanently. And […] The post 4 ways PR and influencer marketing work together during crisis appeared first on Agility PR Solutions.

Crisis 110
article thumbnail

Communicative Leadership: A Model Fit for a Post-Pandemic Era

Institute for Public Relations

This blog is provided by the IPR Organizational Communication Research Center. If the pandemic highlighted one issue, it was the realisation of the importance of leadership communication and connectivity with employees. Providing information at the start was critical.

article thumbnail

How to Build Resilience in the Age of Collaboration Overload

Stern + Associates

What creates a sustainable, high performer today? With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. Madden Professor of Global Leadership at Babson College, has uncovered how high performers operate efficiently, ultimately reclaiming 18-24% of their time back while minimizing, and even eliminating, burnout that many others experience.

How To 80
article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Here goes: Table of Contents "Do Things That Don't Scale" Going "The Extra Mile" is Good PR, Too The Art of Creating "Zombie Loyalists” A Contrarian Approach: &

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Need for Private Company Capital Does Not Hibernate During Bear Markets for IPOs | Business Wire Blog

Business Wire

New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months. Potential issuers have seen reduced valuations, increased volatility, tougher operating conditions, and warier investors.

Company 317
article thumbnail

What’s Next for SAAS?

Ronn Torossian

SaaS has become a crucial aspect of technology in the last decade. It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. Nevertheless, SaaS’s future presents challenges. Specialized SaaS Solutions SaaS is trending towards specialized and niche software applications. […] The post What’s Next for SAAS?

Software 195
article thumbnail

5 powerful ways AI can boost your content marketing strategy

Agility PR Solutions

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement, content curation and distribution, performance tracking and data analysis, and enhancing content creation and collaboration.

article thumbnail

B2B Content Consumption is “Directly Corelated” with Intent to Buy

Sword and the Script

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. NetLine captured behavioral data from some 5.4 million B2B professionals that downloaded and engaged content on its syndication and leadgen platform.

B2B 149
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

How Reddit and NewsWhip are helping reporters stay ahead of the news

NewsWhip

If there is one thing publishers and reporters crave, it’s an audience. Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.

Reddit 147
article thumbnail

Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently - Strategy

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Analytics 119
article thumbnail

Consumer conversations and social influence for brand success

Agility PR Solutions

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape. The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.

Consumer 155
article thumbnail

Why Behavioral Insights Improve PR Outcomes

Institute for Public Relations

This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders.

Blogging 116
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

The top publishers on Facebook in France in 2023

NewsWhip

Every month we look at the publishers that had the most success on Facebook in the US and UK, and while publishers in these locations receive millions of engagements to content on the platform each month, Facebook’s popularity in Europe should not be ignored. In fact, as of 2022 the number of active users on Facebook in Europe was over 400 million, which is over double the amount of users in the US and UK combined.

Facebook 139
article thumbnail

Book Review: A Century of Spin

Wadds Inc.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue. It’s one of the reasons why public relations itself occasionally becomes the story.

Ethics 105
article thumbnail

How to use marketing to promote your business’s global expansion

Agility PR Solutions

Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the next steps forward. In this article, we are going to talk about how marketing can be used […] The post How to use marketing to promote your business’s global expansion appeared first on Agility PR Solutions.

How To 106
article thumbnail

What is User Generated Content?

5W PR

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. Brands use UGC to engage audiences and boost online presence. What is User-Generated Content? User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts.

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

9 trends to look out for in the Agency Business Report

Steve Barrett on PR

PRWeek’s annual deep dive into the PR agency sector is almost finished and will once again be the ultimate bellwether of the industry — here is a preview of some big trends emerging from conversations with 46 agencies.

Agency 117
article thumbnail

How to Write Press Releases for Repairing Your Online Reputation

PR Fuel

With 31% of the population spending most of their time online, you need to present the best version of yourself or your company online. If you’ve been involved in a controversial situation, however, your reputation can plummet in a hurry. As a resu. Read More The post How to Write Press Releases for Repairing Your Online Reputation appeared first on eReleases.

article thumbnail

Tech vision 2023: Cloud, metaverse and AI define a bold new future as physical and digital merge

Agility PR Solutions

Yes, AI-supported customer service has not been without its headaches, and the metaverse plunge has been slow to unfold, but brands and marketers must make no mistake—these are among the rapidly evolving technologies linking the physical and digital worlds that will define how business is done in the very near future, asserts new research from […] The post Tech vision 2023: Cloud, metaverse and AI define a bold new future as physical and digital merge appeared first on Agility PR Solutions

article thumbnail

The Importance of the ADA, Internally and Externally

5W PR

The Americans with Disabilities Act (ADA) was signed into law in 1990. The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. The ADA is a critical piece of legislation that’s had a profound impact on the lives of millions of Americans. In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Energizing Executive Visibility Through Short-Form Content

Stern + Associates

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their executives, to showcase their expertise personalities and business offerings.

Video 89
article thumbnail

How To Successfully Launch And Execute PR For The Hospitality & Travel Industry

The Hoyt Organization

The hospitality and travel industries are quite competitive. New businesses and destinations constantly enter the market, making it harder for existing businesses to stand out. If you want to make sure your business stands out from its competitors, it’s time to consider public relations. A successful PR strategy and campaign can help your business gain […] The post How To Successfully Launch And Execute PR For The Hospitality & Travel Industry appeared first on The Hoyt Organization.

Travel 97
article thumbnail

Business travel begins to take off, but expect further delays for a full recovery

Agility PR Solutions

Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporate travel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need? New Deloitte research points to a variety of factors that are contributing to that decline, including heightened employee […] The post Business travel begins to take off, but expect further delays for a full recovery appeared first on Agility PR Solutions.

Travel 85