Sat.Jun 06, 2020 - Fri.Jun 12, 2020

The Evolving Relationship Between PR and the Media

Critical Mention

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. .

Leadership Styles in PR

Ronn Torossian

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.”

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How to Create a Personal Brand During COVID-19

B2B PR Sense

When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are. So what now? Do you continue with your personal branding strategy or do you hit the pause button?

Brand 199

The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

The world is changing. More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Advice For Recent PR Grads

ImPRessions - Crenshaw Communications

To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends.

Agency 232

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Free Google Slides template for your next PR report

The Resolution Blog

We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further we have put together a FREE PR report template for you to use. We really care about people’s time.

Google 197

Litigation PR: Media Helps

Ronn Torossian

Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the business’ reputation.

Media 195

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges.

How to Deploy a Successful Communications Strategy During COVID-19

B2B PR Sense

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Insights Incite: 8 Steps for Actionable Insights

Cision

Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action. Executive Insights

Data 230

Gen Z and COVID-19

Ronn Torossian

Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010).

Agency 195

In PR, Press Releases Still Matter

ImPRessions - Crenshaw Communications

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media.

SEO 193

How to build community during the current global pandemic

PR Daily

In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together. Communications professionals play a unique role in times of crisis, usually because they are some of the first called into action as their organizations develop a response.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Buy it for your boss. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations.

4 ways using PR helps to grow your business

Agility PR Solutions

Are you determined to catapult your business right to the very top of its industry? If so, you’re going to need to draw up a comprehensive public relations strategy. To find out how you can use PR to grow your business, be sure to read on. Makes it easy for customers to find you Your […].

Crenshaw Announces Staff Promotions

ImPRessions - Crenshaw Communications

Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team.

B2B 184

The three Rs for conserving content

PR Daily

Make sure you get everything you can from your creations with these helpful tips. Brands earn the favor of consumers for their values almost as much as they are for their actual products or services.

5 Advanced Techniques for Using Google Like a Pro

Cision

These advanced Google search techniques can help you refine your search results and find exactly what you’re looking for. Media Blog

Google 185

Global CEO/CMO confidence still in a tailspin—but Worldcom PR finds U.S. is bouncing back

Agility PR Solutions

Confidence among global CEOs and CMOs has continued to slide since November 2019, and as expected, the global COVID crisis is just adding to the turmoil, according to new research from independent PR firm partnership Worldcom Public Relations Group examining of the confidence and concerns of execs.

Crisis 128

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

Successful PR is more than a handful of impressions

PR Daily

The true value of PR should be measured by something other than raw viewer stats. Here’s how every pro should think about it.

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle

Agility PR Solutions

Holding out for a hero

Stephen Waddington

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m fundraising effort in a special report. It’s a lesson in life and PR. At a family barbecue in early-April, 99-year-old Captain Tom Moore took some of his first steps of the year outside.

Skype 117

How to keep remote workers engaged, motivated and inspired

PR Daily

Be human, facilitate frequent check-ins, and find meaningful ways to celebrate wins. When it comes to going the extra mile to boost engagement and foster connectedness, many businesses fall short.

How To 147

Marketing automation and its role in SEO

Awario

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it.

SEO 120

Post-COVID: Influencers will get paid by audiences, not necessarily brands

Agility PR Solutions

Just over a year ago, influencer campaigns were soaring; but since January, brands have all but stopped influencer spending.

Crisis 114

Is TikTok just for kids and fun brands or can corporate PR use it?

Stuart Bruce

TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it?

How communicators can help in discussing racial injustice

PR Daily

These conversations can be tricky, emotionally charged and perilous for organizations, but ignoring them can have dire consequences. One agency is trying to make a difference. Many organizations are trying to have difficult but important conversations about race, injustice and police.

New in Awario: Gender analytics

Awario

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

PR Newswire case study - Nosy Crow

Cision

We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children. UK Blog