Sat.Nov 04, 2017 - Fri.Nov 10, 2017

Survey reveals some interesting insights into the business of blogging today

PR Warrior

Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers.

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House of Cards Creates a Catch-22 for Netflix

Ronn Torossian

At present, previous seasons of the Netflix megahit House of Cards, are still available for fans to stream. However, that may soon change.

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The New PR: Marketing Will Need to Be Recentered Around Communications

Onclusive

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR. At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways writers can find their voices

PR Daily

The voice and tone of your blog posts matter. As with search engine optimization, keyword research, building an editorial calendar and content strategy elements, there are rules you should follow to ensure your content is found and read—and that it boosts engagement.

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Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot. Chatbots are software applications that interact with people in natural language.

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Fearless girl isn’t so equal when it comes to gender pay gap

Stuart Bruce

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull?

8 timeless writing tips from David Ogilvy

PR Daily

Writing is a big part of increasing your company’s visibility. From website copy and e-newsletters to blog posts and social media updates, your business depends on your ability to write well.

B2B Marketing Strategy: How to Use Influencers for Best Results

B2B PR Sense

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Veteran’s Day Message: Be a Better Veteran

Sword and the Script

I met him a business networking event. Several events, in fact. He’s an unassuming business owner. Modest. Seemingly ordinary. You wouldn’t guess it by looking at him, but he owns a franchise business with many locations around the country. He’s also a veteran and is big into helping other veterans.

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think? To find out, we surveyed over 400 PR professionals based in Asia pulling from both.more.

4 ways to secure deals with influencers

PR Daily

There’s a war being waged for influencers. This isn’t a surprise for communicators working with influencers daily, but it’s a clarion call for the PR community. Influencers have become the new celebrities. They have agents. Handshakes still work, but written agreements seal deals; in today’s landscape, wooing the ones you want to work is extremely competitive.

State of Social Q3 2017: Snapchat Struggles For Relevance

Shift Communications

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Prakky’s pick: Top sources of Australian media news

Prakkypedia

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media.

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Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?

Sword and the Script

Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be found it multi-channel attribution?

Twitter, Snapchat swap iconic features for engagement

PR Daily

In a quest for more users, Twitter and Snapchat are undergoing major changes. Let’s start with Twitter: After a period of beta testing, Twitter has doubled its signature 140-character limit to 280 for most languages.

CanPay Case Study: Making the Most of a Speaking Situation

Barokas

At Barokas PR, one of the key services we offer our clients is speaking and event support.

Your Media Contacts Database: How to Keep It Organized Without Going Crazy

Prowly

After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle.

CEO faces backlash after closing unionized news sites

PR Daily

When you’re closing a business, every word gets amplified and scrutinized. That’s the lesson Joe Ricketts, the billionaire founder of TD Ameritrade and owner of the Chicago Cubs, is learning after closing the local news web sites DNAinfo.com and Gothamist.

#MediaMonday – Steve Goddard

HMA Public Relations

"Okie from Muskogee" turned member of the Arizona Broadcasters Association Hall of Fame, Steve Goddard has definitely made his mark on Phoenix radio. The post #MediaMonday – Steve Goddard appeared first on HMA Public Relations.

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What a Budding Cannabis Industry Means for PR Pros

Barokas

If you had told me a few years ago that I’d end up working for cannabis clients, I probably would have looked at you like you had sprouted a second head.

The Great Twitter 280 Characters Debate

Karwoski & Courage

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Twitter suspends verification as furor swirls over its meaning

PR Daily

Is verification a sign of Twitter’s approval? Although the company has long asserted that the blue checkmark is not an endorsement, the phrase “in the public interest” and the requirement that users prove they are “influential” have made the designation a sign of prestige.

Cronkite Award – Recognizing Excellence in Journalism

HMA Public Relations

Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. Click below for more].

How Cision® Impact Measures Earned Media

Beyond PR

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up.

Defining Your Brand In Five Minutes

The Stalwart Blog

It’s not only possible, but it's also essential. I saw this play out recently at a client conference in Minneapolis. Panalitix is a renowned coaching and technology service provider specifically designed to assist accounting firms in growing their business.

3 ways to tackle your growing duties as a communicator

PR Daily

The pressure to be a Jack or Jill of all trades is growing for communicators. You’re no longer responsible for just internal newsletters or social media marketing. You have to engage all your audiences on a variety of platforms. There’s no reason to fear this expansive new landscape.

Paradise Papers – winners and losers

Mark My Words

Increasingly it seems the rich have a dilemma. When does the reputational damage incurred by being hauled across the coals for using tax havens outweigh the financial benefits?

Your Inbound PR Methodology & Tool Stack

Prowly

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound. The post Your Inbound PR Methodology & Tool Stack appeared first on Prowly Magazine. Trends inbound PR PR strategy trends

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Influencer Marketing: Long-Term Relationships

5W PR

By: Elizabeth, Social Media Manager. I have a confession. I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing.

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