Deirdre Breakenridge
NOVEMBER 6, 2017
A Guest Post by Lauren Goldstein, Part-Time Lifestyle & Fashion Blogger, Full-Time Student, American University. For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., and life in general. Along the way, I’ve learned more about myself, fashion, and PR. Today, I’m sharing those lessons with you.
Ronn Torossian
NOVEMBER 6, 2017
At present, previous seasons of the Netflix megahit House of Cards, are still available for fans to stream. However, that may soon change. The streaming media juggernaut recently announced plans to cancel any further seasons of the hit program after the accusations of sexual misconduct against series star Kevin Spacey went public. It’s a difficult decision for Netflix.
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Cision
NOVEMBER 8, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. He also discusses why this is happening and hints at the solution.
Prowly
NOVEMBER 6, 2017
We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound. The post Your Inbound PR Methodology & Tool Stack appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ishmael's Corner
NOVEMBER 8, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
NOVEMBER 9, 2017
In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. She shares the strategic advantages of having coast-to-coast PR teams, the benefits of having a journalism background in the PR field and advice for those just starting their careers.
Prowly
NOVEMBER 8, 2017
After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell. The post Your Media Contacts Database: How to Keep It Organized Without Going Crazy appeared first on Prowly Magazine.
Stuart Bruce
NOVEMBER 10, 2017
Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull? At last a testosterone-fuelled Wall Street firm was doing the right thing.
PRSay
NOVEMBER 9, 2017
When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I submitted an application for the APR (Accredited in Public Relations), and my journey began. Earning the APR a year later was a highlight of 20 years in public relations and communications. Here are a few things that helped: Even though I was intimidated, I committed to the process.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
NOVEMBER 9, 2017
By: Elizabeth, Social Media Manager. I have a confession. I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing. Among many brands, J.Crew realized early on that forming a long-term partnership with Julia would result in not only sales but authentic content.
Prowly
NOVEMBER 7, 2017
Wszyscy mówią o wejściu w życie nowego prawa, które może dokonać rewolucji ochrony danych osobowych w całej Unii Europejskiej. Czy branże takie jak PR czy marketing mają się czego obawiać? The post Rozporządzenie GDPR/RODO – o co chodzi? appeared first on Prowly Magazine.
Presspage
NOVEMBER 7, 2017
Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Today, they are more likely to arrive via a Google search or a snippet and link from a social channel. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.
Shift Communications
NOVEMBER 8, 2017
Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
NOVEMBER 9, 2017
An interesting post titled “No, Organic Content Isn’t Dead. It Just Has a New Purpose” on LinkedIn got me thinking recently. We’ve heard so much recently about organic social being completely dead, with huge drops in organic engagement. We’re constantly told that social media is now a pay-for-play environment. And, if you don’t want to play, you my as well not play at all.
Prakkypedia
NOVEMBER 5, 2017
I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business upda
Barokas
NOVEMBER 8, 2017
At Barokas PR, one of the key services we offer our clients is speaking and event support. Recently, one of our cannabis clients—CanPay, the first legitimate debit payment solution for the cannabis industry—sent its CEO Dustin Eide out to speak on a panel at the New West Summit in Oakland, California. Chosen because of his industry expertise in cannabis banking, Dustin joined a collection of the most influential people in the legal cannabis marketplace.
Axia PR
NOVEMBER 8, 2017
Advice for students planning a public relations career. The school year is in full swing, and public relations students are likely juggling multiple class projects and thinking about the thing that’s on most college students’ minds: getting a job after college. Here are six tips to help students secure a great job in PR.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
NOVEMBER 4, 2017
Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I often publish on the occasional Saturday, today I’d like to invite you to make a prediction. You are cordially invited to contribute a prediction to be published on this blog for 2018!
Karwoski & Courage
NOVEMBER 10, 2017
The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.
Barokas
NOVEMBER 6, 2017
If you had told me a few years ago that I’d end up working for cannabis clients, I probably would have looked at you like you had sprouted a second head. I never would have guessed there’d be a place for PR in an industry where the product is still considered taboo to many and the name of the game is to keep things discreet. But things have changed over the past few years as states slowly start to legalize marijuana for both medical and recreational purposes.
Stuart Bruce
NOVEMBER 10, 2017
Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome… Continue Reading → The post Fearless girl isn’t so equal when it comes to gender pay gap appeared first on STUART BRUCE.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Sword and the Script
NOVEMBER 7, 2017
I met him a business networking event. Several events, in fact. He’s an unassuming business owner. Modest. Seemingly ordinary. You wouldn’t guess it by looking at him, but he owns a franchise business with many locations around the country. He’s also a veteran and is big into helping other veterans. If you are a veteran, when you meet him, he’ll give you his schtick that, to me, boils down to something like this: “Be a better veteran than you were a Soldier.” As a communicator, an
Presspage
NOVEMBER 10, 2017
The VriendenLoterij has contributed over €750 million to over 3,300 (sports)clubs and organizations as well as over 48 charity organizations. The VriendenLoterij is part of the Dutch charity lottery platform. Its goal is to make charitable donations to clubs and organizations dedicated to health and well-being of people by ‘friends’, usually Dutch celebrities that contribute as ambassadors.
The Stalwart Blog
NOVEMBER 7, 2017
It’s not only possible, but it's also essential. I saw this play out recently at a client conference in Minneapolis. Panalitix is a renowned coaching and technology service provider specifically designed to assist accounting firms in growing their business. Sia Kal, Vice President of Implementation, led the audience of business owners and partners through a comprehensive, two-day program that helped them work more ON their business instead of solely IN their business.
Mark My Words
NOVEMBER 6, 2017
Increasingly it seems the rich have a dilemma. When does the reputational damage incurred by being hauled across the coals for using tax havens outweigh the financial benefits? Granted, siphoning wealth through a Maltese bank to buy a Lithuanian shopping mall isn’t exactly John le Carre levels of sinister. But when it happens to Bono we’ve got a problem- all his worthy campaigning now risks being made history.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
NOVEMBER 6, 2017
Last week was a pretty typical week in terms of how I communicate with clients and colleagues. I wrote 25 direct messages on Facebook. 12 direct messages on LinkedIn. 21 texts. 3 direct messages on Twitter. 1 direct message on Instagram. And way too many emails to count. And I’m quite certain I’m on the low-end of many of those direct message counts when compared against my younger peers.
Axia PR
NOVEMBER 10, 2017
3 key points for maximizing the effectiveness of your PR strategy. Having been in the public relations game for nearly two decades, I’ve found that one question continues to plague our industry: How long will it take to see the value of public relations? Everything we do in business should net a return – that’s the whole point, right? PR has most certainly transitioned into a business of measurement.
Steve Barrett on PR
NOVEMBER 10, 2017
This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.
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