Sat.Nov 04, 2017 - Fri.Nov 10, 2017

Survey reveals some interesting insights into the business of blogging today

PR Warrior

Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers.

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House of Cards Creates a Catch-22 for Netflix

Ronn Torossian

At present, previous seasons of the Netflix megahit House of Cards, are still available for fans to stream. However, that may soon change.

The New PR: Marketing Will Need to Be Recentered Around Communications


Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR. At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources


The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways writers can find their voices

PR Daily

The voice and tone of your blog posts matter. As with search engine optimization, keyword research, building an editorial calendar and content strategy elements, there are rules you should follow to ensure your content is found and read—and that it boosts engagement.

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle.

B2B Marketing Strategy: How to Use Influencers for Best Results

B2B PR Sense

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.

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After 35 Years, the McRib Remains a Cultural Icon for McDonald’s

Ronn Torossian

There’s no doubt the Big Mac is the most iconic menu item on the Golden Arches menu board, but if there’s a close second, especially among the legions of fans who can’t wait for it to appear each year, it’s the saucy McRib. Whats in a McRib? For many years, the running joke was that people didn’t know what was in it. They just thought it was delicious. That “it’s a delicious mystery” narrative became so popular – it even got The Simpsons treatment … READ MORE ».

8 timeless writing tips from David Ogilvy

PR Daily

Writing is a big part of increasing your company’s visibility. From website copy and e-newsletters to blog posts and social media updates, your business depends on your ability to write well.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot. Chatbots are software applications that interact with people in natural language.

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What Twitter’s Move to 280 Characters Means for PR and Marketing

PR News

With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs and with them, more advertisers. Twitter has about 330 million active users; Instagram has more than twice that number and parent… Continued. The post What Twitter’s Move to 280 Characters Means for PR and Marketing appeared first on PR News Blog. Social Media

Prakky’s pick: Top sources of Australian media news


I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media.

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5 skills anyone in customer service should master

PR Daily

Poor customer service always has the same result. The customer never comes back and alerts their friends, causing a ripple effect perpetuates until the problem is solved.

Fearless girl isn’t so equal when it comes to gender pay gap

Stuart Bruce

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull?

Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?

Sword and the Script

Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be found it multi-channel attribution?

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think? To find out, we surveyed over 400 PR professionals based in Asia pulling from both.more.

4 ways to secure deals with influencers

PR Daily

There’s a war being waged for influencers. This isn’t a surprise for communicators working with influencers daily, but it’s a clarion call for the PR community. Influencers have become the new celebrities. They have agents. Handshakes still work, but written agreements seal deals; in today’s landscape, wooing the ones you want to work is extremely competitive.

State of Social Q3 2017: Snapchat Struggles For Relevance

Shift Communications

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth.

A Veteran’s Day Message: Be a Better Veteran

Sword and the Script

I met him a business networking event. Several events, in fact. He’s an unassuming business owner. Modest. Seemingly ordinary. You wouldn’t guess it by looking at him, but he owns a franchise business with many locations around the country. He’s also a veteran and is big into helping other veterans.

#MediaMonday – Steve Goddard

HMA Public Relations

"Okie from Muskogee" turned member of the Arizona Broadcasters Association Hall of Fame, Steve Goddard has definitely made his mark on Phoenix radio. The post #MediaMonday – Steve Goddard appeared first on HMA Public Relations.

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Email marketing forecast for the coming year

PR Daily

Will email ever die? With apologies to the many inbox haters, probably not anytime soon. In terms of internal communication, email still reigns supreme. Email marketing also remains an affordable, effective arrow in the quiver of external communicators. It’s a messaging must for 2018.

10 Ways I Navigated the Accreditation Process


When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I submitted an application for the APR (Accredited in Public Relations), and my journey began.

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Your Media Contacts Database: How to Keep It Organized Without Going Crazy


After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.

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Cronkite Award – Recognizing Excellence in Journalism

HMA Public Relations

Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. Click below for more].

Twitter, Snapchat swap iconic features for engagement

PR Daily

In a quest for more users, Twitter and Snapchat are undergoing major changes. Let’s start with Twitter: After a period of beta testing, Twitter has doubled its signature 140-character limit to 280 for most languages.

The Great Twitter 280 Characters Debate

Karwoski & Courage

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Defining Your Brand In Five Minutes

The Stalwart Blog

It’s not only possible, but it's also essential. I saw this play out recently at a client conference in Minneapolis. Panalitix is a renowned coaching and technology service provider specifically designed to assist accounting firms in growing their business.

PRSA Phoenix Media Panel

HMA Public Relations

Yesterday, PRSA Phoenix held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency. This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch. The post PRSA Phoenix Media Panel appeared first on HMA Public Relations.

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4 blogging ideas for brand managers

PR Daily

Consumers are hungry for content—and in today’s digital landscape, there’s no shortage to feed their appetites.

Paradise Papers – winners and losers

Mark My Words

Increasingly it seems the rich have a dilemma. When does the reputational damage incurred by being hauled across the coals for using tax havens outweigh the financial benefits?

Influencer Marketing: Long-Term Relationships


By: Elizabeth, Social Media Manager. I have a confession. I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing.

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How long will it take for public relations to work?

Axia PR

3 key points for maximizing the effectiveness of your PR strategy. Having been in the public relations game for nearly two decades, I’ve found that one question continues to plague our industry: How long will it take to see the value of public relations?