Stuart Bruce

MAY 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in … © Stuart Bruce - Reputation, risk and resilience – the ultimate report was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Reputation 148

Reputation Report Crisis Communications Crisis 148

Prowly

MAY 13, 2024

Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […] The post Best News Monitoring Tools for 2024: Feature & Pricing Guide appeared first on Prowly Blog.

Tools 104

Tools Blogging Brand Branding 104

Agility PR Solutions

MAY 14, 2024

How strong is your agency’s company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s why so many organizations emphasize company culture. If you’re reading this, you may be concerned that your […] The post 9 ways to improve your agency’s company culture appeared first on Agility PR Solutions.

Company 96

Company Employee Agency Publicity 96

Sword and the Script

MAY 14, 2024

A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question. The number one answer CMOs gave was that they’d invest it in talent (17%) – both hiring and professional development.

Survey 94

Survey B2B Marketing Software 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Contently - Strategy

MAY 13, 2024

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

Content Marketing 107

Content Marketing Privacy Marketing Google 107

5W PR

MAY 14, 2024

2024 PsyCon was a monumental gathering, underscoring the rapid growth and transformative potential of the psychedelic industry. As we delve into the insights from this groundbreaking conference, it becomes clear that we are on the brink of a new era in healthcare—one where psychedelics are not merely seen as medicines, but as agents of profound healing and growth.

Healthcare 78

Healthcare Conference Financial System 78

Agility PR Solutions

MAY 14, 2024

It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the frequency and sophistication of breaches, hacks and scams—and despite all this power, the tech […] The post The AI reality in 2024: New research affirms gaping holes in AI knowledge, training and policies—but 7 in 10 staffers are us

Policies 96

Policies Training Tools Trends 96

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. GAAD aims to get people talking, thinking, and learning about digital accessibility and inclusion — and the more than one billion people with disabilities/impairments. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it.

Social Media 86

Social Media Media Video SEO 86

Contently - Strategy

MAY 11, 2024

My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.

Local 97

Local SEO Strategy How To 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. I had the chance to join Aaron’s podcast as a guest a few years back, and what struck me was his unique approach to link building.

Google 71

Google SEO Tools Pitching 71

5W PR

MAY 14, 2024

In the ever-expanding realm of pet products, there is something to cater to every creature’s needs, be they furry, feathered, or scaled. Amidst the bustling marketplace, however, the challenge lies in distinguishing a brand from the rest. The secret weapon here is pet influencers. These appealing animals, alongside their human caregivers, are storming social media platforms, captivating viewers with their captivating antics and visible zest for life.

Strategy 78

Strategy YouTube Instagram Advertising 78

Agility PR Solutions

MAY 13, 2024

Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever. But to achieve these goals, we need to collect lots of data. And recently, […] The post 6 steps for building a first-party data strategy: A guide for communicators appeared first on Agility PR Solutions.

Data 101

Data Strategy Communications Marketing 101

OnePitch

MAY 13, 2024

Joni Sweet is a freelance writer covering travel, health, and wellness with bylines in Forbes, National Geographic, TIME, Trip Savvy, Lonely Planet, and more.

Travel 88

Travel Media 88

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR Fuel

MAY 12, 2024

Many press releases don’t meet their intended reach. You may publish on various websites, but often, they disappear into the online void, unseen by your audience. Press releases alone can struggle to compete in today’s. Read More The post Press Releases and SEO: Tips for Expanding Your Reach appeared first on eReleases.

SEO 81

SEO Meeting Writing 81

HMA Public Relations

MAY 9, 2024

The Arizona Media Association has revealed the media perceptions and habits of Arizonans in its annual study. Read some of the key findings across digital, social, and streaming platforms, and explore how consumers engage with media daily in this blog post by Justin Liggin.

Media 91

Media Study Consumer Blogging 91

5W PR

MAY 13, 2024

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. With overseas companies questioning the feasibility of doing business in the U.S., and giants like 888, Kindred, and Unibet scaling back operations, the landscape is evolving rapidly. Here’s a recap of the key insights and trends shaping the future of iGaming in the U.S.

Big Data 78

Big Data Technology Industry Data 78

Agility PR Solutions

MAY 12, 2024

A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the golden age of digital media and AI, the ethical and moral challenges concerning the PR […] The post Ethical communication in the digital age: Best practices for building trust and credibility appeared first on Agility PR Solutions.

Ethics 106

Ethics Communications Training Survey 106

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

Crisis 67

Crisis Crisis Management Crisis Communications Journalism 67

OnePitch

MAY 9, 2024

More often than not, you’ll hear from novice and seasoned PRos alike that your best bet when working with reporters is to present a well-researched, thought out, and data-backed story idea that’s relevant to their coverage. While this is absolutely true and the case for a lot of folks, today, we’re presenting three reasons why taking a slightly different approach might help you score coverage and build awareness for your client.

Pitching 84

Pitching Report Data Strategy 84

HMA Public Relations

MAY 13, 2024

We are back with another #MediaMonday feature from MacKenzie Brower, who returns as the news editor for the Paradise Valley Independent. Learn more about MacKenzie's current role, the stories she is looking for, fun facts and much more in this post.

Media Relations 78

Media Relations Media 78

5W PR

MAY 16, 2024

The financial sector is undergoing a seismic shift. The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. This evolution demands a corresponding shift in public relations strategies.

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Agility PR Solutions

MAY 14, 2024

In today’s fast-paced and ever-changing business landscape, agile practices have become the norm for software development teams. Development has rightfully shifted towards incremental, iterative workflows to adapt to changing market conditions and customer needs quickly. However, effective planning remains a challenge for product teams, as they strive to strike the right balance between focus and […] The post Managing product roadmaps with just enough details to guide iterative devel

Software 91

Software Marketing Publicity 91

Culpwrit

MAY 13, 2024

By Kevin Cook I recall the unsolicited advice I received before heading off to college. I didn’t want nor care for the free wisdom at the time, only to recognize how prescient it was much later in life. So, for all the high school graduates headed to college this fall, I offer a few… Continue reading Free Advice for the College Bound The post Free Advice for the College Bound appeared first on Culpwrit.

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Axia PR

MAY 12, 2024

Here are the key takeaways, tips, and trends from analyzing media pitches to improve your company’s outreach. An extensive analysis of over 14 million pitches sent to journalists over the past year reveals several noteworthy trends and best practices that PR professionals should know. By understanding when and how reporters prefer to be pitched, you can refine your own media outreach strategy for greater success.

Pitching 62

Pitching Company Media Analysis 62

Maxim Behar

MAY 13, 2024

Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. The day was declared in 1993 by the United Nations General Assembly. Host (Stefan A. Shterev): How free is the press worldwide, and for us Bulgarians? What can we do to ensure even greater freedom, and is it necessary? Answers to these questions and many more will be provided by our guests Maxim Behar and Kamelia Ivanova.

Social Media 64

Social Media Newspapers Television Radio 64

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

MAY 14, 2024

The Bipartisan Policy Center examined who the public trusts to deliver information about how to vote, election administration, and election results. A survey of over 2,155 registered voters across the United States was conducted from Oct. 14-15, 2022, in Colorado (805 voters), Georgia (809 voters), and Wisconsin (501 voters). Key findings include: 1.

Policies 59

Policies Survey Publicity How To 59

Agility PR Solutions

MAY 13, 2024

The online landscape has completely changed the way we interact with one another. Unlike traditional marketing where we had to pick up a phone and call clients, today, you can simply interact with them through your mobile device. With so many connectivity options available now, it’s easier than ever to reach your target audience and […] The post Breaking barriers: Harnessing the power of connectivity for marketing success appeared first on Agility PR Solutions.

Marketing 96

Marketing Mobile Publicity 96

David PR Group

MAY 15, 2024

Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. The National Association of Realtors (NAR), an entity that represents a vast number of residential real estate agents, has been conspicuously silent on a significant issue that has been brewing for years: a seismic change in the traditional commission structure that has governed real estate transactions for decades.

Real Estate 52

Real Estate Crisis Communications Television 52