November, 2019

Crisis management—navigating the new frontier of corporate cybersecurity

Agility PR Solutions

The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines.

Working with PR Agencies: Taking a Hands-On Approach

Meltwater - PR

For companies needing an extra hand with their public relations efforts, agencies continue to be a popular choice. PR agencies help clients tell stories and get their messages out.Yet, these… Read More >>>. Executives PR & Comms Media Outreach Planning & Strategy

Why brand authenticity matters in 2019

NewsWhip

A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020?

Brand 78

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What PR Stands to Gain from Content Marketing

Business Wire

The public relations industry has always been a text-based business. education public relations marketing

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How to make SEO a productive part of your PR strategy

Agility PR Solutions

So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new clients. How do you do that, though?

SEO 85

Personal Branding: What It Is and How to Do It Right

B2B PR Sense

Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.

What’s The #1 Priority Of B2b Marketers?

Ronn Torossian

According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads.

B2B 195

3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon.

A PR Guide To Surviving Thanksgiving

ImPRessions - Crenshaw Communications

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.

'Tis the Season for Holiday News: Tips for Increasing Interest in Your Holiday News Release

Business Wire

The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list.

Report 208

How to Overcome Startup PR Challenges

Flack's Revenge

Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light.

How To 181

 Marketable Skills Job Applicants Should Focus On

Ronn Torossian

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.

The Face Behind the Chat Box

Cision

How you can optimize your support value with a combination of AI and humans. Best Practices

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7 outstanding tech tools for PR pros

PR Daily

Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help. Web 2.0 has made the daily nuts and bolts of PR work unrecognizable from a decade ago.

Tools 124

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.

Agency 215

Need to Increase Earned Media? Change When You Send Your News Release

Business Wire

Ever wonder when the best time is to send a press release? public relations measurement & analytics

He fired me and Launched my Career in Tech PR

Flack's Revenge

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

Life In The Fast Lane

Ronn Torossian

When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, the assassinations of JFK, MLK, and RFK, and the civil rights movement.

Agency 195

How Non-Profit Organizations Can Improve Their PR Efforts

Cision

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices

5 enduring functions of public relations

PR Daily

Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two.

FedEx Response To Tax Story Is A PR Fail

ImPRessions - Crenshaw Communications

Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch.

Earning Your Own Placement: How PR Professionals Can Champion Their Efforts to Earn a Seat at the Table

Business Wire

In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time.

Brand 195

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing.

Is Influencer Marketing In Trouble? How Murky Waters Could Signal Trouble Ahead

Ronn Torossian

Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it.

2019 Global Comms Report: The Path to Progress

Cision

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found. Best Practices

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How marketers are wooing consumers with augmented reality

PR Daily

Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours? In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. So finds a survey commissioned by Diffusion.

PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success? Understand the opportunity. All media opportunities aren’t alike.

When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two?

Who were the top publishers on Facebook in October 2019?

NewsWhip

Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. .

In the Name of Purpose: What Core Purpose Drives a Business?

Ronn Torossian

The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018.