Agility PR Solutions
NOVEMBER 25, 2019
The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals […].
NewsWhip
NOVEMBER 13, 2019
A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020? Brands today are under scrutiny from their consumers more than ever before.
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Business Wire
NOVEMBER 4, 2019
The public relations industry has always been a text-based business.
Agility PR Solutions
NOVEMBER 24, 2019
So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new clients. How do you do that, though? You may be […]. The post How to make SEO a productive part of your PR strategy appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
NOVEMBER 28, 2019
According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fishing pole to go fishing with no idea where the fish are nor what kind of bait to use. RX Of Lead […]. The post What’s The #1 Priority Of B2b Marketers?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Flack's Revenge
NOVEMBER 26, 2019
Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light. Job requirements for those pitching consumer tech products may be more like general CPG.
Cision
NOVEMBER 6, 2019
Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools.
Business Wire
NOVEMBER 25, 2019
The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list. While kids may want a new video game console and friends and family have their eyes on that latest smartphone, reporters around the globe are hoping this season brings them a good holiday story.
Deirdre Breakenridge
NOVEMBER 11, 2019
A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Research shows that there are more than 750 million podcasts and that 22% of Americans over age 12 have listened to a podcast in the past week.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
NOVEMBER 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying for the top jobs, but the best companies are also competing with one another to attract […]. The post Marketable Skills Job Applicants Should Focus On appeared first on.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. For the PR team, it’s rewarding because PR is typically a top priority, and the work is exciting.
Prowly
NOVEMBER 27, 2019
When is tone of voice important and how can you use it support your brand’s communication strategy? The post Tone of Voice: A Copywriter’s Nightmare or a Solid Component of Visual Identification? appeared first on Prowly Magazine.
Cision
NOVEMBER 21, 2019
With the right newsletter, a publication can build a loyal reader base, increase engagement, and boost traffic to its website.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Resolution Blog
NOVEMBER 27, 2019
Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […]. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook.
Flack's Revenge
NOVEMBER 12, 2019
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show.
Ronn Torossian
NOVEMBER 4, 2019
As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers. However, in order to monitor progress, a business should be willing to implement a process for […]. The post Digital Marketing Success Takes Time: Tracking Progress for the Long Haul appeared first on.
ImPRessions - Crenshaw Communications
NOVEMBER 14, 2019
Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Prowly
NOVEMBER 26, 2019
For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.
Cision
NOVEMBER 11, 2019
Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran.
Agility PR Solutions
NOVEMBER 24, 2019
Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. Negative brand awareness can break customer loyalty Negative brand awareness tends to push people away, even when they love the product. For example, when rumors surfaced […].
Communications Conversations
NOVEMBER 26, 2019
If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story –I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved around metrics.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ronn Torossian
NOVEMBER 21, 2019
When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, the assassinations of JFK, MLK, and RFK, and the civil rights movement. In addition to […]. The post Life In The Fast Lane appeared first on.
Rock the Status Quo
NOVEMBER 26, 2019
About Brandon Kristy Hey there, I'm Brandon Kristy, self employed, adventure loving, life living, freedom seeker who is living life on his own terms. After working a soul sucking 9-5 I knew there had to be a better way. I found the right mentors, listened to the right people and dedicated my life to living freely the way I want I too. Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the
PR for Anyone
NOVEMBER 22, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. Today I want to talk about when the best time to post on Twitter is. Media, social media, is a big part of the whole media picture so I want to make sure that when you are posting on social media you’re […].
Cision
NOVEMBER 20, 2019
For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Agility PR Solutions
NOVEMBER 21, 2019
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business grows, its public image will become ever more important. A business whose brand […].
Stephen Waddington
NOVEMBER 12, 2019
The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. It’s a dodgy means of data capture. Polling Day on 12 December will be a cold day with limited day light hours. Postal voting is likely to be popular. The Conservative Party postal vote Google ad appeared at the top of the page in search results today above the official Electoral Commission and Government websites for voter registration.
Prowly
NOVEMBER 4, 2019
This article explores why CSR is essential in 2019, and why it looks to be a critical part of PR in the future. The post Why CSR Is Essential in 2019 appeared first on Prowly Magazine.
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