February, 2019

How To Get A Fast Start On Your PR Program

ImPRessions - Crenshaw Communications

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start.

How To 170

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.

When Traditional Media is Inspired by Social Media

Business Wire

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Just Blew It

Mindful Marketing

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.

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PR & Marketing Leaders Share Predictions for the Future of Communications

AirPR

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.

4 Modern PR Skills Worth Mastering

Ronn Torossian

Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better ways to plan campaigns and measure the results. We also have more channels to connect with customers.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

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Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.

5 Tips for Maintaining Media Relationships Under Pressure

ImPRessions - Crenshaw Communications

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news.

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12 recent AP style changes

PR Daily

Abiding by journalists’ preferred writing rulebook is a huge first step toward getting your pitch read. Heed these fresh updates. Keeping pace with AP Stylebook guidance is a tremendous way to catch a journalist’s eye.

CES 2019: Guide for First-Time Attendees

Business Wire

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

Small Business PR Campaign Pre-Launch Checklist

Ronn Torossian

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country.

Take the “FEEL” Test First, Before You Communicate

PR Expanded

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

PR Lessons From The Bubble

ImPRessions - Crenshaw Communications

The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late.

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A journalist dissects a lousy pitch and a good one

PR Daily

Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin. Land that coveted coverage with this advice. This article originally appeared on PR Daily in March of 2018.

How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization.

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Proven PR Strategies Worth Implementing

Ronn Torossian

The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal.

Google Analytics - An introduction for PR teams

Presspage

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.

What the Cision-Trendkite Merger Means for the Communications Industry

AirPR

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks.

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4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.

Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

PR Expanded

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out?

Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.

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Mind the gap—how PR can move more women into leadership positions

Agility PR Solutions

It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced.

What to Do When Pitching Feels Like Following an Old Recipe

PRSay

When I question PR practitioners about their pitching habits, they often respond in the same way. It goes like this: After I ask “Why do you introduce yourself in the first sentence?” or “Why are you including everyone’s job title?”

PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now.

How Instagram offers unique marketing opportunities

PR Daily

As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Here’s how Instagram is leading the way. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.

Comms School set to tackle practical communication skills to get ahead in your career

Stephen Waddington

Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work.