January, 2017

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How to Prove PR Value to Your CEO in 2017

Onclusive

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories, impact audiences more effectively, and ultimately prove the value of PR to C-suite executives.

How To 285
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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. This is a significant missed opportunity.

Strategy 298
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5 Media Lessons to Guide You in 2017

Deirdre Breakenridge

Social network blue bird symbol on white. In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. There was a turnaround in 20 out of 28 countries included in the global study. The United States saw the biggest gains of 16 points followed by Canada and the UK, both up 14 points. However, it’s hard to say what the report will show for U.S. media when it’s published in 2017.

Media 205
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How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity.

Tools 205

More Trending

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PR Reporting for People Who Care About Data

Onclusive

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why this week, we’re sharing […].

Report 190
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Behind the Headlines with Adrienne and Greg Weiss

Cision

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. AWC has provided the brains behind some of America’s most iconic brands, from Target to Walt Disney Studios. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join.

Retail 225
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3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

Deirdre Breakenridge

A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India. It’s been pretty crazy, as I’ve basically worked in two time zones since the time I got here, so you can imagine how much sleep I’ve been getting. But with all the craziness comes absolute wide-eyed wonder at just how lucky we are… that we actually live in a world where technology allows us to live and work from basically any

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Can’t beat ‘em, join ‘em

Ronn Torossian

Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did. Now, we could take the time to argue for or against those positions, or we could parse out the “whys” and the “hows” of all of it, but that’s not what this is about. This article is about what came out of that growing distrust, a hyper-partisan form of media, mostly on the web, that … READ MORE ».

Web 174
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Last-Minute PR Tips For A Successful CES

ImPRessions - Crenshaw Communications

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective? Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. No matter if you’re a veteran or a virgin, here are some tips to ensure you get at least some of the 7,000+ attending journalists to pay attention to your clie

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Canva for Infographics Video Tutorial

The Proactive Report

Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics. So does the public. this video tutorial will walk you through the basic steps of using Canva to make an infographic.

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The Separation of Powers in Today’s Media Landscape

Onclusive

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […].

Media 223
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Prove Press Release Success With These 3 Key Factors

Cision

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business. PRWeb’s latest tip sheet, “ 3 Steps to Measuring Press Releases’ Effectiveness ” outlines the steps you need to take to prove the true value of your press release.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

Deirdre Breakenridge

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reli

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Chargers move strains fan loyalty

Ronn Torossian

Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?” Or when the Cleveland Browns went to Baltimore and left their loyal Dog Pound back in Cleveland feeling totally betrayed? What about when the Brooklyn Dodgers jumped from coast to coast to live large in Los Angeles, or when the Seattle Supersonics devastated basketball fans in the Pacific Northwest by moving 

Sports 163
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Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Do be prepared to bare your (company) soul. For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly.

Agency 136
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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Medium’s New Focus & What It Means for PR

Onclusive

Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […].

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Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individua

Brand 217
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Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation. Cusotomer engagement. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 122
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NFL returns cash paid for performances

Ronn Torossian

Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games. According to the report, the NFL will be giving back more than $700,000 of taxpayers’ money paid to various teams for military tributes sponsored by various branches of the service as recruiting tools.

Tools 195
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Brands Speak Out As Controversy Rages: Is It Good PR?

ImPRessions - Crenshaw Communications

A couple of weeks ago, I was called by two journalists wanting public relations insights on companies hit with blowback for public comments about our new president. I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”.

Brand 181
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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

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How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Wouldn’t that be an ideal opportunity to help you reach the hearts and minds of those who matter most to your company?

Crisis 152
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Behind the Headlines with Catriona Pollard

Cision

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret? Well, a large part her success is relationships. It is, after all, called Media Relations.

How To 125
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Will AI Help Humanize Marketing? [UML]

Sword and the Script

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me and the welcome email I received was sent from a no-reply email address. In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor.

Marketing 112
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PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. Keep your pitch under 200 words.

Pitching 131