January, 2017

How to Prove PR Value to Your CEO in 2017

Onclusive

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

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What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

NFL returns cash paid for performances

Ronn Torossian

Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games.

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More Trending

The Separation of Powers in Today’s Media Landscape

Onclusive

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

How to Explode Your B2B Content Strategy with Earned Content

B2B PR Sense

A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Can’t beat ‘em, join ‘em

Ronn Torossian

Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did.

Web 227

The pros and cons of ‘gating’ your premium signature content

PR Warrior

We’ve all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can access the content. Usually all that is required is an… MORE. The post The pros and cons of ‘gating’ your premium signature content appeared first on PR Warrior | Trevor Young. Content marketing David Meerman Scot

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PR Reporting for People Who Care About Data

Onclusive

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines.

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5 Media Lessons to Guide You in 2017

PR Expanded

Social network blue bird symbol on white. In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. There was a turnaround in 20 out of 28 countries included in the global study.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.

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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017?

Chargers move strains fan loyalty

Ronn Torossian

Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?”

Sports 212

How to Boost the ROI of Your B2B Content Marketing Strategy

B2B PR Sense

When you think of your B2B content marketing strategy, your focus is probably on content creation, not ROI. But more and more content marketers are in a crunch to produce measurable results to allay their executives' financial concerns. But showing ROI in content marketing isn’t always easy.

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Medium’s New Focus & What It Means for PR

Onclusive

Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […]. Industry Insights & Trends

Newsflash: PR is NOT Sinister Media Manipulation

Flack's Revenge

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ).

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Brands Speak Out As Controversy Rages: Is It Good PR?

ImPRessions - Crenshaw Communications

A couple of weeks ago, I was called by two journalists wanting public relations insights on companies hit with blowback for public comments about our new president.

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Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not.

How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. OK… so I made up that diagnosis. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service.

Will AI Help Humanize Marketing? [UML]

Sword and the Script

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me and the welcome email I received was sent from a no-reply email address.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience.

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint.

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions.

50 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Editor , Congressional Budget Office, Washington, DC.

7 Surprising Ways that B2B Influencer Marketing Has Evolved

B2B PR Sense

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored.

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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.