January, 2017

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions.

How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue.

Trending Sources

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

Trends 128

How I used SeeDepth to Improve PR Measurement

SeeDepth

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt?

The pros and cons of ‘gating’ your premium signature content

PR Warrior

We’ve all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can access the content. Usually all that is required is an… MORE. The post The pros and cons of ‘gating’ your premium signature content appeared first on PR Warrior | Trevor Young. Content marketing David Meerman Scot

eBook 58

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

By Seedepth. PR measurement has long been an outcast in marketing dashboards.

How to Prove PR Value to Your CEO in 2017

AirPR

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 PR Moves to Make in 2017

Beyond PR

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio.

Using the PESO Model to Drive an Effective PR Content Strategy

Cision

While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017?

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.

Tools 66

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring.

PR Reporting for People Who Care About Data

AirPR

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines.

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold.

Lessons from a Leader: Prioritizing the Vital Few

Cision

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Truth! 11 Rituals for the Best Social PR Year Ever

Social PR Chat

It’s hard to imagine slowing down when the digital world is moving faster than the speed of light. We are bombarded with approximately 126 emails a day , spend about 35 percent of time in meetings, or Skype calls and live in an era where practically everything is in real-time.

eBook 40

True engagement is slowly dying on the internet

Communications Conversations

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for just one example.

B2B 39

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m.

NFL returns cash paid for performances

Ron Torossian

Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games.

Tools 37

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not.

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion.

5 Audience Questions to Answer Before You Write Your News Release

Beyond PR

Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your various tactics. Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts.

Radio 35

4 great ways to reach journalists online

PR Daily

Pitching to journalists is tougher than it used to be. The number of PR practitioners is growing, while the number of journalists is shrinking. PR pros are frustrated that journalists ignore them; journalists are annoyed by the amount of pitches they receive, especially ones that are off topic.

A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

Shift Communications

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”.

Out with the old, in with the new: 6 ways to jumpstart your media monitoring and measurement for 2017

Media Bullseye

Among the more popular annual New Year’s resolutions is to “get organized.” January is the perfect time to take a look at your monitoring and measurement goals for the year and apply planning and organization to your accounts. Take a look at any new business goals.

Tools 34

Behind the Headlines with Adrienne and Greg Weiss

Cision

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.