Ishmael's Corner

APRIL 21, 2015

Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques.

Company 60

Company Media Storytelling Interviews 60

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University. Join today to access these downloads, along with thousands of other pages of helpful content and templates! Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Check out the schedule (either online in *Sched or download the full brochure ) so you can watch social media for real-time updates from these sessions.

Conference 40

Conference Small Business Storytelling Journalism 40

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Onclusive

SEPTEMBER 13, 2023

This will primarily be through multimedia as the Journalism, Media, and Technology Trends and Predictions 2023 explains, there will be “[…] an explosion of creativity in short-form video storytelling in youth-based social networks. Journalists want you to help make collaboration with them easier.

How To 195

How To Resources Pitching Tools 195

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: [link].

Pitching 40

Pitching Media Small Business Writing 40

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. It’s harder to know who is [the] media and who isn’t. And there used to be rules of engagement – behavior, fairness.

Survey 377

Survey Media Relations Media Ethics 377

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. I didn’t even know that PR was a career option until I enrolled in Boston University’s College of Communication.

Film 120

Film Creativity Brand Branding 120

Beyond PR

JANUARY 18, 2018

Read on for a few key highlights from the discussion, and you can download the recorded presentation here. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism.

Media 75

Media Advertising Advertising Measurement 75

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

OCTOBER 12, 2016

What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Get more tips by downloading Engage in Social Conversations Around Your Brand. GIFs are just one way to build a more relatable presence on social media.

Tools 40

Tools Video Instagram Viral 40

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. So quite a line up. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 21, 2015

The Brand Advantage Journalism Podcast. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. Find even more great Pinterest tips and videos at www.ManlyPinterestTips.com.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128