Download Journalism Pitching Storytelling 
Cision
JUNE 25, 2015
Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Your shares will help build a reputation as a future source who drives results for them.
PR Fuel
JULY 24, 2018
3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting?
Beyond PR
JUNE 8, 2016
Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.
Onclusive
SEPTEMBER 13, 2023
But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.
Beyond PR
SEPTEMBER 6, 2016
In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.
Deirdre Breakenridge
APRIL 29, 2019
Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.
PR 20/20
FEBRUARY 6, 2020
According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Where to start: 224: 8 Big Content Marketing Predictions for 2020.
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