Sword and the Script

JUNE 9, 2020

Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” Send it around internally. Detailed demographics are included at the end of the report embedded below, which can be freely downloaded on SlideShare. Measured on clicks, quick hits.” Repurpose it.

Media Relations 111

Media Relations Media Survey Pitching 111

Cision

OCTOBER 8, 2015

There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. We looked at the media coverage of MMJ in large daily newspapers over the course of four years. Pharma companies can turn these insights into actions, starting with their own internal conversations. differs by region.

Company 120

Company Newspapers Transportation Measurement 120

Polaris

DECEMBER 2, 2014

” Magazine and newspaper publishers—online and off— are responsible for the bottom line. There’s an added bonus: use this master list to help with internal linking on future posts. Download The Fundamentals of Business Blogging. But what does it really mean to “think like a publisher?” and attracting new ones.

Blogging 186

Blogging eBook How To Writing 186

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Another option, Niven says, is to embed a low-resolution image in the release and link to a place where a high-resolution can be downloaded.

Wikipedia 103

Wikipedia Writing Video Report 103

Beyond PR

JULY 18, 2016

With more than 5,000 newspapers, almost 800 dailies, Brazil is 4 th in the world for number of titles, according to the Brazilian Newspapers National Association. Although newsjacking can be a valuable tactic in a communicator’s arsenal, you’ll find international success when you understand that every country and culture is different.

Media Relations 40

Media Relations Print Media Newspapers 40

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? You can download CSV files of clip data including traffic, domain authority and social shares which means you can remove the danger of human error. You can check back for the latest figure. CoverageBook could be helpful here.

Data 120

Data Measurement Examples Tools 120

Beyond PR

JUNE 8, 2016

Kavitha noted to up-and-coming journalists that interning at a print job is critical. Sometimes when I see young kids who intern with us and want to be journalists, they’re so focused on social media. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

Maxim Behar

JULY 5, 2023

And it's not just social media, international exchange of goods, open borders, maybe 90% of the ingredients of the recipes that I've described in the book can be found in Bulgaria, and the other 10% can be ordered from a European online store, so they don't come from Africa or America or somewhere far away.

Radio 52

Radio Hotels Course Social Media 52

Sword and the Script

OCTOBER 10, 2023

The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index. Image credit: DALLE, “ an impressionist painting of a newspaper blowing through Times Square ” The post Trust issues: the one reason buyers give B2B content a letter grade of “D” appeared first on Sword and the Script.

B2B 133

B2B Case Study Survey Content Marketing 133

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

PR in High Definition

SEPTEMBER 7, 2017

We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update. It’s available for download in full here.

LinkedIn 59

LinkedIn Google SEO Employee 59

MaccaPR

SEPTEMBER 9, 2019

What’s clear from the Chicken Twitter Wars is: Popeyes' internal team knew its brand tone and social media protocols in advance, and were ready to respond like lightning when a social media opportunity arose. #3 3 – Let Go of Control on Social (Within Reason).

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

MAY 18, 2017

If you think about how those who used to wake up to read the newspaper are instead looking at their Facebook notifications first thing in the morning, you can understand how valuable social signals are and how they allow you to gain mindshare, which will be an invaluable asset in developing relationships that lead to business.

How To 198

How To Instagram Social Media LinkedIn 198

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 12, 2016

Think about newspaper articles that direct readers to “continue story on page 53.” Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”. Use calls to action to drive discoverability of owned media. Also, avoid using generic terms, like “for more information.”

Agency 40

Agency Real Estate Film Video 40

MaccaPR

OCTOBER 2, 2014

Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. Rather than organizing playlists by your company’s internal structure or business units (a common practice in the 100 YouTube channels we evaluated), organize your videos by audience target and consumer interest or benefit.

YouTube 54

YouTube Video Web SEO 54

Beyond PR

MAY 18, 2017

If you think about how those who used to wake up to read the newspaper are instead looking at their Facebook notifications first thing in the morning, you can understand how valuable social signals are and how they allow you to gain mindshare, which will be an invaluable asset in developing relationships that lead to business.

How To 57

How To Instagram Social Media LinkedIn 57

PR Fuel

SEPTEMBER 4, 2018

Reporters and interns have to look at thousands of press releases every week and they’re just BEGGING you to goof up so they can knock your press release out of contention for that particular edition. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. Leave them in the comments!

Writing 45

Writing Report Education Company 45

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Internal Datasets. discusses how digital PR strategies helped dating app Sapio increase weekly downloads by over 3,000%. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media.

Print 104

Print Marketing Real Estate Automotive 104