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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108
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Traditional Media: From Endangered To Extinct

Maxim Behar

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Send it around internally. Measured on clicks, quick hits.” Here are 10 other tips for being easy to cover. >>>

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Medical Marijuana: What Pharma Companies Need to Know

Cision

Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. We looked at the media coverage of MMJ in large daily newspapers over the course of four years.

Company 120
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Dirty Data?….no!

The Resolution Blog

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. Was The Wall Street Journal categorised as an international title or a national newspaper? They would use one ‘reach figure’ from one monitoring provider but would then take another ‘reach figure’ from another source.

Data 120
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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

With more than 5,000 newspapers, almost 800 dailies, Brazil is 4 th in the world for number of titles, according to the Brazilian Newspapers National Association. Although newsjacking can be a valuable tactic in a communicator’s arsenal, you’ll find international success when you understand that every country and culture is different.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.