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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106
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Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media.

Print 104
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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! First, “newspaper” doesn’t exist anymore because the first part, “news,” is gone.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. Any pet peeves with PR people?

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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Another option, Niven says, is to embed a low-resolution image in the release and link to a place where a high-resolution can be downloaded.

Wikipedia 103
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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

With more than 5,000 newspapers, almost 800 dailies, Brazil is 4 th in the world for number of titles, according to the Brazilian Newspapers National Association. Furthermore, print resonates better with Brazilian audiences. 71% responded they have little trust in news published directly or only on social networks. counterparts.

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Dirty Data?….no!

The Resolution Blog

Was The Wall Street Journal categorised as an international title or a national newspaper? This may seem like an obvious thing to point out, but with the increasing importance of online content over print, not just for social amplification but also for SEO and long tail impact, does your PR data include a log of the URL itself?

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