The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. And suddenly Digital PR is in demand.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. A large chunk of the coverage the piece subsequently received was journalists reporting on James Gunn’s tweets.

Digital PR 160

Digital PR Film Instagram Writing 160

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Verify emails before sending them using our favorite digital PR tool for verification, called Neverbounce.

Google 133

Google Guidelines SEO Reputation 133

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Image Source: [link]. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . SEO rankings are incredibly powerful, especially in a season as more people are turning to digital media due to being stuck at home from the COVID-19 pandemic. . Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Get the Digital PR Tips News letter.

Strategy 149

Strategy SEO B2C Engineering 149

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Brand mentions are great.

Brand 62

Brand Branding How To SEO 62

The Resolution Blog

MAY 11, 2018

‘How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018.

SEO 120

SEO eBook Data Measurement 120

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Get the Digital PR Tips Newsletter. One of the places you need visibility is in the search engines – Google in particular. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Scheduling recurring tasks (reports, right?).

Software 151

Software How To SEO System 151

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. The gist of the report is that over the last few years the number of people who actually click a result and visit a website as a result of a search is dwindling.

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report). LinkedIn B2B content Report ). LinkedIn B2B content Report ). SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. More research is needed here. Find out what content is currently available. How could it be improved?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Craft every piece of content with SEO in mind.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Get the Digital PR Tips Newsletter. If you are not optimizing our news content for inclusion in Yahoo News and Google News you’re missing the biggest audience out there. Follow me on Twitter.

SEO 100

SEO Google Digital PR Writing 100

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( So it seems that PR is actually the perfect solution for SEO. As Rand Fishkin of MOZ has said – you need to 10X the quality of your content.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

MAY 7, 2018

” 2018 Skills Gap Report. SEO/SEM Marketing. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. I’ve also found that reporters use LinkedIn in much the same manner, multiplying the value of engagement opportunities by expanding my media list of active reporters.

Tools 89

Tools Google LinkedIn Leadership 89

The Resolution Blog

OCTOBER 13, 2015

Everyone in our team has been trained to become the digital PR executives they are today - with diverse backgrounds that go from journalism to music production to acting. Yesware for email tracking and CoverageBook for reporting. We caught up with Gisele Navarro, head of media relations to find out their secrets.

Digital PR 120

Digital PR Creativity Travel Media Relations 120

The Proactive Report

OCTOBER 27, 2017

The first report to watch is Acquisition. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Behavior reports will tell you what your visitors do once they are on the site. If you already have it, learn to read the reports so you can get the data you need. Need help? .

Tools 113

Tools Analytics Google Web 113

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JUNE 23, 2015

SEO and Tagging. The same goes for reporters and bloggers looking for expert sources. Get our Digital PR Tips Newsletter. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website.

Video 100

Video Mobile Trade Shows YouTube 100

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). 5 PR tools that in his words, crush It!

eBook 120

eBook Google Tools Analytics 120

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. That’s just building the car. Today you need the whole nine yards.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. That’s just building the car. Today you need the whole nine yards.

Mobile 100

Mobile Google SEO Web 100