article thumbnail

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: Take the time to produce content of real depth and value. Provide journalists with the material they’d need to write and publish such a story.

Analytics 100
article thumbnail

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: Take the time to produce content of real depth and value. Provide journalists with the material they’d need to write and publish such a story.

Analytics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Measurement Tips

The Proactive Report

It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. PR Measurement Tips.

article thumbnail

5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI.

Trends 182
article thumbnail

How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? The quality of writing and visuals is very subjective. With digital analytics it’s possible to know exactly how effective your content is. A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.

article thumbnail

Artificial Intelligence and the Practice of PR

The Proactive Report

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

article thumbnail

The Wildfire way of measurement in PR

Wildfire

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.