Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. The targets of our efforts are likely to be digital media outlets with high domain authority – from The New York Times to Mashable. Digital PR practitioners have had to step up and learn new skills.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

PR Measurement Tips

The Proactive Report

It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? The quality of writing and visuals is very subjective. With digital analytics it’s possible to know exactly how effective your content is. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Content Marketing Digital PR analytics content google measurement Online PR

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” MEASURED THOUGHTS. Digital PR leaders are energetic, assertive, adventurous, smart and ambitious, according to IBM’s Watson. Traits such as “energetic” were linked to “fast-paced and busy lives”—something to which many PR pros can relate.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team.

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? Matt Kovacs is President of California-based Blaze PR , which specializes in integrated PR, marketing, influencer and social media strategies.

The Wildfire way of measurement in PR

Wildfire

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement.

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Not familiar with the changes in the digital customer journey.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! Several tech giants are offering their digital workplace resources for free as the COVID-19 outbreak worsens and many organizations are telling their employees to work from home (most recently, Amazon and Microsoft). MEASURED THOUGHTS.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

MEASURED THOUGHTS . There’s no shortage of national or international “holidays” for digital PR and marketing pros to embrace. — PR Daily (@PRDaily) July 23, 2020. Is it a good idea for PR, marketing and social media pros–or should you stay away?

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!” It is MORE IMPORTANT THAN EVER to focus a large part of PR around building trust. It measures and indicates activity, not influence.

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NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

The trading floor looks very different, however, with safety measures in place and only a portion of its staff present. MEASURED THOUGHTS. A recent report by Fractl titled, “ How has Coronavirus impacted digital PR and link building? For ViacomCBS, the acquisition was appealing purely based on the staggering viewer numbers: AdAge reported the following Facebook video views, courtesy of social measurement platform Tubular Labs : 1.“The

How to Create a Media Kit

5W PR

In March 2020, digital newsroom designer pr.co Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. Measuring Media Kit Success.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. As PR professionals, don’t we want our stories out there? Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals?

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. As PR professionals, don’t we want our stories out there? Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals?

Social media network broadcasting: No sales pitch please!

Personal PR

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

The ‘Micky Mouse’ degree. Are qualifications holding back communicators?

Prohibition

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. I didn’t study PR at university. Arguably a PR degree would have offered me some of these distinctive skills – but from my experience of graduates leaving university following a PR degree, I’d beg to differ. This is apparent across a whole range of different industries, and PR is no exception.

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs more efficiently. The tools improve mainstream digital tools, reduce menial tasks, enhance productivity and make work easier for PR pros. FREE GUIDE: Not benchmarking in PR? Evernote is a useful tool for writing and organizing.

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Social media network broadcasting: No sales pitch please!

Personal PR

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

The 3 Traits Public Relations Professionals Need to Succeed

Buzzstream

There are now six PR professionals for every journalist. At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma.

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore. Previously, PR results were often measured by impressions: How many people were potentially exposed to a story? Leveraging this power can mean a big return on your PR. B2B PR

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Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David). I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. It’s important to keep a praise file when you write a bestselling book. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. PR/Business blog

18 PR standbys that will never die

PR Daily

I can't remember why exactly I asked the question on Facebook, but I did: I think it was because I'd just read a post about some PR standby (I couldn't think of the right word when I posted on Facebook) that was dead, long live the new PR thing… you know the kind of post (or news article) I mean. Marketers claiming PR is a tool/subset/specialization of marketing. The idea that PR is all about driving sales. how to measure PR. …

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5:

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. The call to action is a protest against social media platforms’ data collection practices, but you might want to use this time to take a much-needed digital detox. In this divisive era of outspoken messaging, PR’s best days are yet to come. MEASURED THOUGHTS. How are you proving the worth of your efforts, PR Daily readers?

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. Newsjacking is a method of PR activity that’s been around for some time and one many people use extremely successfully.

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Monday Roundup: Smart Reporting

Waxing UnLyrical

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why Content Strategy Needs Digital PR. Couch Control: Measurement Therapy for PR Pros.

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). I love writing. I write them down.

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