Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 84

SEO Mobile Engineering Ethics 84

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This is where BuzzSumo often came into play. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. An example of this type of post is our SEO extensions post. If you start from scratch, convincing someone to insert a link to your site will be challenging because it may be seen as less valuable—especially from an SEO perspective.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Write good quality content. Get the Digital PR Tips Newsletter.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam.

Construction 62

Construction How To Media Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . Get a Grip on SEO with the MozBar. There are several references to Moz and PR on this blog. Reduce typos with Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60

The Proactive Report

SEPTEMBER 4, 2015

Google News – Nipping at their heels with 150,000,000 visitor a month. The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. SEO is a vital PR skill today.

SEO 100

SEO Google Digital PR Writing 100

The Resolution Blog

JULY 20, 2015

Should we really be asking this if we have 15+ years experience in PR? Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. The answer is YES!

SEO 120

SEO Training Education Digital PR 120

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Trends and popularity. You’re just providing the data. . Open data sets/ Public service data.

Data 116

Data Google Trends Survey 116

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet. The tool is entirely free.

How To 83

How To LinkedIn Tools Google 83

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Google doesn’t make major changes to their algorithms based on a whim.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Google doesn’t make major changes to their algorithms based on a whim.

Mobile 100

Mobile Google SEO Web 100

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. As a solo PR professional without a ton to spend on fancy bells and whistles, I’m always looking for the most cost-effective solution to get the job done. Bill Threlkeld, Threlkeld Communications, Inc. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Digital PR Journalism 60

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me.

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 91

Survey How To Reddit Pitching 91

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Optimize PR Content. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Every agency measures this stuff; it’s the bread and butter of digital PR. Enter stage right Google Analytics.

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 What book? #1

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. The organization switched from Cision according to the write-up. So, how is this different?

Software 119

Software Case Study Advertising Advertising 119

ZudePR

JUNE 10, 2015

I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Go to Google Search. I’m writing this text now in Hemingway. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 68

eBook Engineering Tools Case Study 68

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These backlinks are important to digital PR and marketing for two primary reasons. This idea of links as votes is how Google got started. What does that mean in the context of the Backlinko study?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant. Just Who Are These Highly Productive World-Class Communicators?

Writing 114

Writing Social Media SEO Blogging 114