PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Burrelles Fresh Ideas

AUGUST 2, 2023

The accessibility and portability of radio make it a constant companion for people on the go, enabling PR professionals to effectively target messages during commutes, work hours, or leisure activities. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 75

Radio Television Media Local 75

Prohibition

JANUARY 24, 2022

Prohibition PR can aid in the protection and defence of your company or organisation’s reputation. Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. An expert database so they can swiftly find someone in your company to interview.

Digital PR 113

Digital PR System Infographics Banking 113

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. Here is what I learned: Social media is here to stay and employers hire people to ensure the person portrayed on the likes of Facebook, Twitter, Instagram is the person they think they are hiring. ANALYSIS: Are you narcissistic if you’re on social media?

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. Here is what I learned: Social media is here to stay and employers hire people to ensure the person portrayed on the likes of Facebook, Twitter, Instagram is the person they think they are hiring. ANALYSIS: Are you narcissistic if you’re on social media?

Social Media 60

Social Media Brand Branding Media 60

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Facebook has already taken steps to help people mark questionable stories, update their algorithms and such.)

Insurance 60

Insurance Insurance Social Media Corporate 60

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Rock the Status Quo

JANUARY 22, 2015

As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. (

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant. Personalisation.

Writing 71

Writing Pitching Study Data 71

ZudePR

MARCH 22, 2018

As the days went by, I’d drop the occasional Facebook message to old mates, running friends, Internet friends too. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. I’ll also be setting up a secret (until now) Facebook group. This list was endless.

Writing 83

Writing Google Blogging Exercises 83

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

NOVEMBER 10, 2020

Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Get weekly exclusives (find a celebrity, conduct the interview etc.). As in, if you were scrolling through Twitter, Facebook or a news site and see your pitch subject line as the headline for your campaign would you: Click it? Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

5W PR

JUNE 25, 2018

For instance, a “share on Facebook” button at the end of an article could improve brand reach. A great way for PR companies to make their clients stand out with content is to present them as a “thought leader” for a specific niche. Show Expertise.

Content Marketing 60

Content Marketing Infographics Google SEO 60

PR Conversations

JUNE 3, 2016

What skills and abilities do you think tomorrow’s PR leaders need? Adaptability – you can’t just learn how to manage a Facebook page or write a press release and think that will be enough for the rest of your career. What is your PR motto? I quit after a matter of weeks and was forced to set up my own business.

Government 40

Government Social Media Local Corporate 40

prTini

JUNE 5, 2015

On Monday, I shared insights and advice to help PR pros get started with video. (In In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. What video apps have you tried?

Video 28

Video Tools Fashion Film 28

Norton's Notes

MARCH 6, 2017

Today, we live in a world constructed of sponsored Tweets, Facebook GIFs, Instagram carousels and #hashtags. News is a constant 24/7 stream, and this is certainly taking PR off its path – for better or for worse? Telephone calls to editors and journalists were all too common, along with press conferences and lunches.

Publicity 43

Publicity Construction Advertising Advertising 43