The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Create an editorial calendar for your Facebook Live broadcasts.

Facebook 100

Facebook Video Privacy Digital PR 100

Flack's Revenge

DECEMBER 4, 2018

Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Is Facebook still a good place to invest in social media marketing?

Social Media 174

Social Media Marketing Media Facebook 174

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149