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Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

Deirdre Breakenridge

What are your recommendations for improving PR education? . There were a lot of different answers and great suggestions, but one theme strongly stood out: the need to make PR education more applicable to the industry, which I wholeheartedly agree. The more you get involved, the higher is your ROI on education.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

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Helsinki, Finland – Growth Path Ahead

Landis PR

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

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Public Relations Objectives

Doctor Spin

Educate the market and modify perceptions. Improve internal communications. Develop the PR strategy and keep the PR plan updated. Produce and publish informational and educational content. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Event planning firms may hire entry-level PR professionals to assist with public relations efforts for events and promotions.

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. The Prince’s Trust – #ChangeAGirlsLife To mark International Women’s Day, youth charity The Prince’s Trust launched the Change A Girl’s Life campaign.

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2015 State of the News Media Report

The Proactive Report

Podcasts: Digital and mobile developments have also broadened the world of audio. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media.

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